Smart TV

Amagi ADS PLUS Strikes Deal With ShowHeroes, Expanding Its Presence in the European Union

Retrieved on: 
Wednesday, February 7, 2024
Partnership, Commitment, ADS, FAST, Smart TV, Ecosystem, TCF, Connected, Trust, Software as a service, Advertising, CTV

This collaboration marks a significant milestone for Amagi ADS PLUS as it further solidifies its presence and expands its reach within the European market.

Key Points: 
  • This collaboration marks a significant milestone for Amagi ADS PLUS as it further solidifies its presence and expands its reach within the European market.
  • The partnership with Amagi ADS PLUS will enhance ShowHeroes' capabilities, offering advertisers advanced solutions and an extended reach across the European region, with an emphasis on Germany, Spain, France, and the UK.
  • This commitment ensures that advertisers leveraging Amagi ADS PLUS benefit from a brand-safe advertising environment, where user data is protected.
  • By joining forces with Amagi ADS PLUS and embracing the TCF standards, we are upholding a new benchmark for quality and transparency in digital advertising.

Nexxen Appoints Gretchen Johnson as Chief People Officer

Retrieved on: 
Tuesday, January 30, 2024
Publicis, Knowledge, Smart TV, Talent management, Connected, Culture, Acqui-hiring, Advertising, Dentsu International, CTV, Management

NEW YORK, Jan. 30, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), today announced the appointment of Gretchen Johnson as Chief People Officer.

Key Points: 
  • NEW YORK, Jan. 30, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), today announced the appointment of Gretchen Johnson as Chief People Officer.
  • Previously, Johnson served as Chief People Officer at Siprocal, a gaming distribution, monetization and engagement platform.
  • "We are thrilled to welcome Gretchen Johnson to our team,” said Ofer Druker, Chief Executive Officer at Nexxen.
  • Nexxen is the sum of our most valuable assets – our people – and through culture and employee development, Gretchen will help usher our organization into a new stage of growth.”
    "This is an exciting time to join Nexxen, with its customer-centric culture where both talent and innovation thrive,” said Gretchen Johnson, Chief People Officer at Nexxen.

TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities

Retrieved on: 
Thursday, February 1, 2024
Marketing, Entertainment, Advertising, Communications, TV and Radio, Media, EPS, Names of large numbers, Growth, TEGNA, DSP, Smart TV, IA Financial Group, Local, Hand, Acquisition, OTT, TGNA, CTV

Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising.

Key Points: 
  • Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising.
  • The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.
  • “We are thrilled to announce the acquisition of Octillion Media,” said Tom Cox, president of Premion and senior vice president, corporate development, TEGNA.
  • The acquisition of Octillion Media provides us with a proven purpose-built local CTV platform to further enable product innovation, improve operational efficiencies, and drive accelerated growth.

Digital Signage Made Easy: CastHub Launches a Simple and Affordable Solution

Retrieved on: 
Thursday, February 1, 2024
Compatibility, Television, News, Smart TV, Restaurant

AUSTIN, Texas, Jan. 31, 2024 /PRNewswire-PRWeb/ -- CastHub, a new force in digital signage technology, is proud to announce the launch of a solution that simplifies the way businesses, religious organizations, and other entities display digital content. This includes branding, promotions, news, employee updates, recognitions, and dashboards on TVs and screens in various settings like offices, stores, lobbies, restaurants, among a range of other applications.

Key Points: 
  • CastHub rolls out a straightforward, cost-effective digital signage solution, embodying the principle "Your Content.
  • Visit www.cast-hub.com to discover how CastHub is making digital signage more accessible and user-friendly.
  • AUSTIN, Texas, Jan. 31, 2024 /PRNewswire-PRWeb/ -- CastHub , a new force in digital signage technology, is proud to announce the launch of a solution that simplifies the way businesses, religious organizations, and other entities display digital content.
  • CastHub is committed to making digital signage as simple, hassle-free and as easy as it should be.

Demandbase Announces Major AI-Powered Advertising Innovations to Kick off 2024

Retrieved on: 
Tuesday, January 30, 2024
Smart TV, Metric, DSP, Advertising, Demandbase, SAN, Partnership, AI, Investment, CTV, Demand-side platform, Organization, SAP Concur, GTM, ROI, Sales

SAN FRANCISCO, Jan. 30, 2024 /PRNewswire/ -- Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announced cutting-edge innovations and enhancements for its award-winning GTM platform Demandbase One. One of the highlights is the launch of AI-powered Campaign Outcomes, which allows customers to choose their ideal outcome for every advertising campaign. From there, Demandbase's Demand Side Platform (DSP) utilizes AI to optimize each impression and campaign strategy to maximize the goals selected. This is incredibly innovative in B2B advertising, one of the first of its kind to achieve such a level of flexibility.

Key Points: 
  • SAN FRANCISCO, Jan. 30, 2024 /PRNewswire/ -- Demandbase , the leader in AI-driven account-based go-to-market (GTM), today announced cutting-edge innovations and enhancements for its award-winning GTM platform Demandbase One.
  • This is incredibly innovative in B2B advertising, one of the first of its kind to achieve such a level of flexibility.
  • Customers can better isolate the impact of Demandbase campaigns, more easily performing ROI analyses and justifying further advertising investments.
  • To watch an on-demand demo of Demandbase One, and learn more about how it can amplify your advertising ROI, click here .

Pixalate’s Global H2 2023 Server-Side Ad Insertion (SSAI) Benchmark Report for Connected TV (CTV): SSAI Invalid Traffic (IVT) Rates Are 320% Higher Than Non-SSAI Traffic

Retrieved on: 
Wednesday, January 17, 2024
Smart TV, Privacy, Research, Apple TV, Sale, Samsung Electronics, IVT, CTV, Amazon Fire TV, Mobile phone

LONDON, UK, Jan. 17, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the H2 2023 Server-Side Ad Insertion (SSAI) benchmark report , analyzing the state of SSAI implementation across top Connected TV (CTV) platforms.

Key Points: 
  • LONDON, UK, Jan. 17, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the H2 2023 Server-Side Ad Insertion (SSAI) benchmark report , analyzing the state of SSAI implementation across top Connected TV (CTV) platforms.
  • SSAI is a programmatic advertising feature combining ads and content into a single stream to provide a broadcast TV-like experience without buffering.
  • Pixalate’s latest research found that invalid traffic (IVT) rates, including ad fraud, are 320% higher when SSAI is used in the CTV programmatic ad supply chain.
  • “However, the study also found that SSAI traffic, particularly ‘non-transparent’ SSAI, is significantly more likely to be associated with invalid traffic (IVT), including ad fraud.”
    The report includes data on SSAI usage across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV, as well as top SSAI proxy servers and transparency rates by region.

MNTN Announces Full Integration With Rockerbox, Offering Marketers Enhanced Cross-Device Measurement and Transparency Into Performance TV Campaigns

Retrieved on: 
Wednesday, January 24, 2024
Data Management, Technology, Digital Marketing, Data Analytics, Other Entertainment, Apps, Applications, TV and Radio, Content Marketing, Other Communications, Entertainment, General Entertainment, Marketing, Advertising, Media, Communications, Professional Services, Audio, Video, Search Engine Optimization, Software, Networks, Search Engine Marketing, Smart TV, Associate, Multimedia, Knowledge, CPA, CTV, National university

MNTN , the Hardest Working Software in Television and a trailblazer in Performance TV advertising, today announced a full integration with leading marketing analytics platform Rockerbox .

Key Points: 
  • MNTN , the Hardest Working Software in Television and a trailblazer in Performance TV advertising, today announced a full integration with leading marketing analytics platform Rockerbox .
  • With this integration, Rockerbox’s clients gain enhanced cross-device measurement and the ability to attribute MNTN’s proprietary Verified Visits™ and business outcomes generated by their Connected TV (CTV) campaigns accurately in the Rockerbox platform.
  • "Rockerbox's MNTN integration meets this need, and since it's cookie-less, marketers have the peace of mind that they're relying on a future-proof solution."
  • The knowledge gained has enhanced confidence as we scale our CTV campaigns.”
    To learn more about MNTN’s integration with Rockerbox, please visit https://mountain.com/ .

Simulmedia Appoints Ken Rona as Chief Scientist

Retrieved on: 
Thursday, January 18, 2024
Apps, Applications, Technology, Marketing, Advertising, Communications, Professional Services, Software, Internet, Data Analytics, Data Management, Smart TV, Roku, Turner Broadcasting System, Science, IXI, Broadcast programming, Connected, Growth, Economics, MAX, Duke University, CTV, TV, EMarketer, NBCU, Warner Bros. Discovery, Paramount, Data, ROI

Simulmedia , a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the appointment of Ken Rona as the company's new Chief Scientist.

Key Points: 
  • Simulmedia , a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the appointment of Ken Rona as the company's new Chief Scientist.
  • “We are thrilled to welcome Ken Rona to the Simulmedia family as our Chief Scientist,” said Simulmedia Founder and Executive Chairman Dave Morgan , to whom Dr. Rona will report.
  • "I was honestly humbled when Dave Morgan asked me to be Simulmedia's Chief Scientist.
  • In recent years, Simulmedia expanded TV+ to fully integrate ad-supported Connected TV channels, including Hulu, Peacock, MAX, Disney+, and Roku.

Amagi and Applicaster Partner to Drive D2C App-based FAST Channel Distribution and Monetization

Retrieved on: 
Thursday, January 25, 2024
Smart TV, OTT, Roku, Amagi, HTML, CTV, Multimedia, Partnership, Software as a service, Android, Web, VOD, Engineering, IOS, Growth, Mobile phone

Through our no-to-low-code media app management platform, this strategic collaboration with Amagi offers content owners unparalleled operational control and business flexibility over their app business," said Ido Hadari, CEO of Applicaster.

Key Points: 
  • Through our no-to-low-code media app management platform, this strategic collaboration with Amagi offers content owners unparalleled operational control and business flexibility over their app business," said Ido Hadari, CEO of Applicaster.
  • Amagi's clients can instantly launch their content to OTT apps using Applicaster Essential's cost-effective solutions and grow these deployments through the industry-leading Applicaster Pro suite.
  • Key initial features of the Amagi and Applicaster partnership include:
    Instant Content Connection: Amagi clients can seamlessly connect their content with no code or engineering required, enabling the quick distribution of VOD and digital linear content.
  • Budget-Friendly Solutions: The collaboration offers a low-risk starter package for clients, providing a cost-effective solution for content distribution.

Amagi's 10th FAST Report Unveils 28% Rise in Global Ad Impressions and Steady Shift in Ad Dollars Toward CTV

Retrieved on: 
Thursday, January 25, 2024
Smart TV, Entrepreneurship, NBCUniversal, BeIN Sports, ABS-CBN, Roku, Lead, PAC-12, Software as a service, SVOD, CTV Life Channel, Connected, FAST, Ecosystem, Sport, AVOD, Growth, News, CTV, Nature, AccuWeather, The Roku Channel

Moreover, an introduction to the report by Gavin Bridge at FASTMaster Consulting, provides stakeholders with key insights into how they can take further advantage of this underutilized ad market.

Key Points: 
  • Moreover, an introduction to the report by Gavin Bridge at FASTMaster Consulting, provides stakeholders with key insights into how they can take further advantage of this underutilized ad market.
  • Amagi's 10th Quarterly Global FAST Report combines findings from analyst reports with real-time data from the Amagi ANALYTICS platform and Amagi's consumer survey, representing over 500 US households across diverse socioeconomic backgrounds.
  • "The surge in ad dollars toward CTV is not just a trend; it's a seismic shift reshaping the digital advertising landscape.
  • The latest edition of the Amagi Quarterly Global FAST Report is available here .