OpenX

OpenX Announces Appointment of Danner Close as VP, Strategic Relationships

Retrieved on: 
Tuesday, July 25, 2023
SpotX, Partnership, Danner, SSP, DSP, LiveRamp, CTV, Oracle Advertising, Close, OpenX, SVP, Sales, Permutation test

PASADENA, Calif., July 25, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the appointment of Danner Close as Vice President, Strategic Relationships. In this new role, Close will be responsible for OpenX's DSP partner strategy. He will report to Geoff Wolinetz, SVP Publisher and Demand Platforms.

Key Points: 
  • Close brings more than a decade of industry experience to OpenX to expand demand-side partnerships.
  • PASADENA, Calif., July 25, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the appointment of Danner Close as Vice President, Strategic Relationships.
  • In this new role, Close will be responsible for OpenX's DSP partner strategy.
  • "Given his experience, ardor, and diverse industry contacts, we anticipate Danner will make an immediate and meaningful impact on the business."

Setupad Becomes Google Certified Publishing Partner (GCPP)

Retrieved on: 
Monday, July 3, 2023
Software as a service, Workflow, SSPS, OpenX, Knowledge, Video game, Baltic states, Pubmatic, Magnite

Dublin, Ireland--(Newsfile Corp. - July 3, 2023) - Setupad, an ad revenue optimization platform for publishers, has secured the esteemed title of a Google Certified Publishing Partner (GCPP).

Key Points: 
  • Dublin, Ireland--(Newsfile Corp. - July 3, 2023) - Setupad, an ad revenue optimization platform for publishers, has secured the esteemed title of a Google Certified Publishing Partner (GCPP).
  • As a leading ad monetization platform, this recognition from Google showcases Setupad's commitment to delivering exceptional services to publishers and maximizing their revenue potential.
  • Since 2015, Setupad has been committed to supporting publishers in maximizing their ad revenues and overcoming both technological and industry-wide challenges.
  • Current Setupad's product stack comprises various types of header bidding and Google Ad Exchange integrations, including options for enterprise-level customers.

OpenX Reports 2022 Emissions, Achieves Net-Zero Targets for The Second Straight Year

Retrieved on: 
Tuesday, June 20, 2023
OpenX, Climate, Cameron Coles, Travel, GHG, COVID-19, Renewable energy

PASADENA, Calif., June 20, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms today announced that the company has achieved their Net- Zero targets for the second year in a row. The announcement is in conjunction with the reporting of the company's 2022 greenhouse gas (GHG) inventory conducted by third-party environmental consultancy firm Cameron-Cole, an ADEC Innovation. At the same time, OpenX was re-certified as CarbonNeutral by Climate Impact Partners. 

Key Points: 
  • The announcement is in conjunction with the reporting of the company's 2022 greenhouse gas (GHG) inventory conducted by third-party environmental consultancy firm Cameron-Cole , an ADEC Innovation.
  • At the same time, OpenX was re-certified as CarbonNeutral by Climate Impact Partners.
  • OpenX's 2022 emissions report finds that the company produced 1243 tCO2e in 2022, approximately double the amount that the company produced in 2021.
  • The cause for the increase is business growth, additional business travel, and a return of in-person gatherings post Covid-19 pandemic.

OpenX Reports 2022 Emissions, Achieves Net-Zero Targets for The Second Straight Year

Retrieved on: 
Tuesday, June 20, 2023
OpenX, Climate, Cameron Coles, Travel, GHG, COVID-19, Renewable energy

PASADENA, Calif., June 20, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms today announced that the company has achieved their Net- Zero targets for the second year in a row. The announcement is in conjunction with the reporting of the company's 2022 greenhouse gas (GHG) inventory conducted by third-party environmental consultancy firm Cameron-Cole, an ADEC Innovation. At the same time, OpenX was re-certified as CarbonNeutral by Climate Impact Partners. 

Key Points: 
  • The announcement is in conjunction with the reporting of the company's 2022 greenhouse gas (GHG) inventory conducted by third-party environmental consultancy firm Cameron-Cole , an ADEC Innovation.
  • At the same time, OpenX was re-certified as CarbonNeutral by Climate Impact Partners.
  • OpenX's 2022 emissions report finds that the company produced 1243 tCO2e in 2022, approximately double the amount that the company produced in 2021.
  • The cause for the increase is business growth, additional business travel, and a return of in-person gatherings post Covid-19 pandemic.

Pixalate Releases Q1 2023 CTV Programmatic Ad Sellers Market Share Report: Magnite Ranks #1 on Roku & Amazon Fire TV North America

Retrieved on: 
Thursday, April 20, 2023
Smart TV, Comcast, Advertising, SSP, Freewheel, Mobile advertising, Connected, CTV, Privacy, Amazon Fire TV, SSPS, OpenX, Roku, Online shopping, Pubmatic, Magnite, LATAM

LONDON, April 20, 2023 /PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2023 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores in  March 2023.

Key Points: 
  • Magnite, Pubmatic, Comcast's FreeWheel, TripleLift, Index Exchange among top ad platforms based on CTV open programmatic ad market share in March 2023.
  • LONDON, April 20, 2023 /PRNewswire/ -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2023 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app.
  • The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores in March 2023.
  • Pixalate rankings include each seller's estimated market share across the world, including breakdowns by region (North America, EMEA, APAC, LATAM) for CTV platforms.

OpenX Awarded Climate Registered™ All Star Status and Joins Ranks of US Climate Leaders

Retrieved on: 
Thursday, April 20, 2023
Cloud, The Climate Registry, OpenX, Star, Climate, Organization, Google Cloud Platform, Climate change, GHG, Carbon, Movement, Renewable energy

PASADENA, Calif., April 20, 2023 /PRNewswire/ -- The Climate Registry announced today that OpenX has been awarded Climate Registered™ All Star status. The Climate Registry, a nonprofit organization, is a leading North American voluntary registry for greenhouse gas (GHG) emissions. OpenX earned this recognition, awarded on behalf of The Climate Registry, by achieving and disclosing a public GHG reduction goal as well as having their public base year third-party verified. This data will enable OpenX to track its climate initiatives and GHG reductions credibly over time.

Key Points: 
  • PASADENA, Calif., April 20, 2023 /PRNewswire/ -- The Climate Registry announced today that OpenX has been awarded Climate Registered™ All Star status.
  • OpenX earned this recognition, awarded on behalf of The Climate Registry, by achieving and disclosing a public GHG reduction goal as well as having their public base year third-party verified.
  • This data will enable OpenX to track its climate initiatives and GHG reductions credibly over time.
  • "OpenX is one of nine companies that have been awarded Climate Registered All Star Status, but we sincerely hope that many more companies follow in our footsteps.

Snigel Becomes The First Carbon Neutral Publisher Ad Monetization Company

Retrieved on: 
Monday, April 17, 2023
Carbon, Private equity, Internet, Carbon footprint, Culture, Certification, Investment company, Organization, OpenX, ISO14001, ISO9001, Environment, Tourism, Lilla snigel

DUBLIN, April 17, 2023 /PRNewswire/ -- Snigel, an award-winning advertising technology company, today announced it has become the first publisher ad monetization and header bidding company to be certified Carbon Neutral.

Key Points: 
  • DUBLIN, April 17, 2023 /PRNewswire/ -- Snigel, an award-winning advertising technology company, today announced it has become the first publisher ad monetization and header bidding company to be certified Carbon Neutral.
  • With a strong focus on publishers and fostering a healthy ad tech ecosystem, Snigel promotes a culture of collaboration and excellence.
  • Snigel's steps to minimize its carbon footprint included:
    On 17 April 2023, Snigel officially announced it had been certified as a Carbon Neutral organization by Carbon Footprint.
  • As a certified Carbon Neutral organization, Snigel demonstrates its commitment to environmental stewardship and encourages others in the industry to join the carbon-neutral movement.

Snigel Becomes The First Carbon Neutral Publisher Ad Monetization Company

Retrieved on: 
Monday, April 17, 2023
Carbon, Private equity, Internet, Carbon footprint, Culture, Certification, Investment company, Organization, OpenX, ISO14001, ISO9001, Environment, Tourism, Lilla snigel

DUBLIN, April 17, 2023 /PRNewswire/ -- Snigel, an award-winning advertising technology company, today announced it has become the first publisher ad monetization and header bidding company to be certified Carbon Neutral.

Key Points: 
  • DUBLIN, April 17, 2023 /PRNewswire/ -- Snigel, an award-winning advertising technology company, today announced it has become the first publisher ad monetization and header bidding company to be certified Carbon Neutral.
  • With a strong focus on publishers and fostering a healthy ad tech ecosystem, Snigel promotes a culture of collaboration and excellence.
  • Snigel's steps to minimize its carbon footprint included:
    On 17 April 2023, Snigel officially announced it had been certified as a Carbon Neutral organization by Carbon Footprint.
  • As a certified Carbon Neutral organization, Snigel demonstrates its commitment to environmental stewardship and encourages others in the industry to join the carbon-neutral movement.

OpenX Enhances Global Focus With Appointment of Joseph Worswick, VP EMEA and Head of Global Sustainability

Retrieved on: 
Tuesday, April 11, 2023
OpenX, Ticketmaster, Advertising, BBC, SSP, Carbon footprint, EBay, MIQ, Headquarters, Sustainability, Skyscanner, Growth, WWE, IMDB, G. D. N. Worswick, Sales, Apamea unanimis

PASADENA, Calif., April 11, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel sell-side platforms today announced the appointment of Joseph (Joe) Worswick as VP Sales EMEA and Head of Sustainability. Worswick will have a dual role at the company, focusing on driving EMEA expansion of OpenX's supply-side targeting and measurement solutions for demand partners and leading the company's sustainability presence in the market. Worswick will lead the EMEA team from London, and will work closely with the global executive team to evangelize the importance of sustainability in digital advertising. OpenX is the only validated Net Zero Company in the digital advertising industry.

Key Points: 
  • PASADENA, Calif., April 11, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel sell-side platforms today announced the appointment of Joseph (Joe) Worswick as VP Sales EMEA and Head of Sustainability.
  • Worswick will lead the EMEA team from London, and will work closely with the global executive team to evangelize the importance of sustainability in digital advertising.
  • I couldn't be more thrilled to drive the growth of OpenX's supply-side capabilities in EMEA and to evangelize the importance of sustainability globally,"  said Joseph Worswick, VP EMEA and Head of Sustainability at OpenX.
  • This passion and commitment will be instrumental as we focus on EMEA and global expansion generally," said Matt Sattel, SVP Global Sales at OpenX.

Oracle Audiences Available Through OpenX for Supply-Side CTV Targeting

Retrieved on: 
Tuesday, April 4, 2023
Oracle Advertising, OpenX, ID, Advertising, CTV, ROI, SVP, Investment, Asset management, Marketing, Oracle

PASADENA, Calif., April 4, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel sell-side platforms today announced a new collaboration with Oracle that connects Oracle Audiences with OpenX's CTV, app, and web inventory. This supply-side integration makes it easy for buyers to leverage Oracle data through a deal ID for audience targeting providing brands with a more direct path to their inventory, higher match rates for improved scale and efficiency, plus more control and transparency over their media buys. OpenX is an early adopter of Oracle Audiences on the supply-side and is the first in CTV due to their interoperable identity graph, OpenAudience.

Key Points: 
  • PASADENA, Calif., April 4, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel sell-side platforms today announced a new collaboration with Oracle that connects Oracle Audiences with OpenX's CTV, app, and web inventory.
  • OpenX is an early adopter of Oracle Audiences on the supply-side and is the first in CTV due to their interoperable identity graph, OpenAudience.
  • "OpenX and their supply-side platform make it easy for buyers to append Oracle Audiences across their premium omnichannel inventory, including an impressive list of quality CTV partners verified and measured by our Oracle Moat integration."
  • Oracle Audiences enhance our supply-side targeting offering by delivering expansive options to our buyers, who are looking to increase their match rates and achieve better scale against their audiences, particularly in CTV environments.