OpenX

Pixalate Introduces Top Sell-Side Platforms (SSPs) For Inventory Quality for Asia-Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and North America Regions in Q4 2023 Global Seller Trust Indexes

Retrieved on: 
Thursday, February 8, 2024
MFA, OpenX, Théophile de Bock, Adform, Connected, Risk, Yahoo!, Advertising, CTV

Index Exchange         — Final Score: 81 (B)

Key Points: 
  • Index Exchange         — Final Score: 81 (B)
    Google AdExchange — Final Score: 78 (B)
    See the complete Global Seller Trust Index - Global rankings here .
  • Verve Group — Final Score: 82 (B)
    Google AdExchange — Final Score: 80 (B)
    See the complete Global Seller Trust Index - EMEA rankings here .
  • Xandr Monetize — Final Score: 83 (B)
    Index Exchange — Final Score: 83 (B)
    See the complete Global Seller Trust Index - LATAM rankings here .
  • Pixalate’s other Indexes include the Connected TV (CTV) Seller Trust Index for global CTV advertising and the Mobile Seller Trust Index for global mobile in-app advertising.

OpenX Becomes the First SSP to Team Up with Givsly to Automatically Donate Five Percent of Gross Media Spend to Nonprofits of the Buyer’s Choice

Retrieved on: 
Tuesday, February 6, 2024
Marketing, Advertising, Communications, Technology, Software, Internet, Partnership, Impact, OpenX, EVP, Black History Month, Woman, Behavior, PMP, IDS, Social responsibility, Mediahub, CTV, Organization, LGBTQ, Pharmaceutical industry

Powered by Givsly, the leading purpose-driven marketing solution, OpenX’s Impact PMPs allow advertisers to easily activate deals while supporting charitable causes of their choice.

Key Points: 
  • Powered by Givsly, the leading purpose-driven marketing solution, OpenX’s Impact PMPs allow advertisers to easily activate deals while supporting charitable causes of their choice.
  • Through OpenX’s partnership with Givsly, deals activated through an Impact PMP will automatically include a five-percent donation of gross media spend to associated nonprofits of the buyer’s choice.
  • Greater control: Select from pre-built auction packages from the library or activate custom IDs and automatically donate to one or more of 400 directly integrated nonprofits.
  • In addition to the Impact PMPs, Givsly offers creative formats that incorporate a donation when people take certain actions to engage with advertising.

OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library to Simplify Buyers’ Transition to Cookieless Targeting

Retrieved on: 
Thursday, February 1, 2024
Internet, Advertising, Communications, Technology, Software, History, DSP, OpenX, SVP, IDS, ID5, Forecasting, Sales

The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.

Key Points: 
  • The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.
  • OpenX’s Cookieless Deal Library streamlines the process for buyers, enabling them to test new options with ease, maintain existing workflows, and continue to use their platforms of choice.
  • With the Cookieless Deal Library, buyers can log in today, select from the universe of cookieless deal IDs, and start testing solutions now,” said Matt Sattel, SVP, Buyer Development at OpenX.
  • This is an important step in cookieless innovation, with future innovations including enhanced forecasting tools and new off-the-shelf cookieless audiences.

StackAdapt and OpenX Partner to Enable Political Advertisers to Reach Target Audiences Programmatically

Retrieved on: 
Tuesday, January 16, 2024
Software, Digital Marketing, Networks, Internet, Advertising, Data Management, Communications, Technology, Environment, Partnership, SSP, OpenX, CTV, DSP, Transparency, Marketing

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platform, today announced a partnership to help enable political advertisers to reach their target audiences programmatically across CTV, mobile, web and display.

Key Points: 
  • OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platform, today announced a partnership to help enable political advertisers to reach their target audiences programmatically across CTV, mobile, web and display.
  • In the US, $8.9 billion was spent on political advertising during the 2022 midterm elections.
  • AdImpact estimates that the 2024 political cycle will see that number increase to $10.2 billion, with a quarter of that spend going to digital and CTV.
  • This partnership helps alleviate that by pairing OpenX’s turnkey curated political audiences with StackAdapt’s multi-channel advertising platform, enabling political advertisers to reach high-value audiences on premium supply across formats.

Telly Premieres Groundbreaking New AI Capabilities At CES; Releases Study Showing Advertising on Telly Tops All Platforms in Recall

Retrieved on: 
Tuesday, January 9, 2024
Software, Internet, TV and Radio, Advertising, Communications, Consumer Electronics, Technology, Entertainment, The Walt Disney Company, Family, NBCUniversal, Kia, VS, Music, Privacy, Video, Roku, Multimedia, Partnership, Friends, Innovation, AI, PMG, The Trade Desk, ChatGPT, QR, Consumer Electronics Show, Love, Electronics, CTV, CES, WPP plc, Zoom, OpenX, Television

Telly believes the television should be the “one and all” device for today’s connected home.

Key Points: 
  • Telly believes the television should be the “one and all” device for today’s connected home.
  • #1 Ad Recall: Kia partnered with Telly to launch persistent advertising, leveraging Telly’s full take-over ad units on its integrated second smart screen.
  • This innovative addition to Telly's lineup brings advanced AI capabilities into the living room, enhancing a user’s interactions with their television.
  • The AI powered 'Hey Telly' assistant offers customizable avatars and personalities, adapting and personalizing to each user’s preferences over time.

Nick Cuniffe Joins OpenX to Advance the SSP’s Commitment to CTV Innovation

Retrieved on: 
Tuesday, January 9, 2024
Marketing, Advertising, Digital Marketing, Communications, Technology, Software, Internet, Multimedia, Carbon, SpotX, OpenX, IABM, Sarvadaman Chowla, CTV, SVP, Television

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Nick Cuniffe as Vice President of Product, CTV.

Key Points: 
  • OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Nick Cuniffe as Vice President of Product, CTV.
  • In this new role, Cuniffe will act as OpenX’s CTV product lead, responsible for global strategy and execution of OpenX’s CTV product solution and roadmap.
  • View the full release here: https://www.businesswire.com/news/home/20240109456870/en/
    Nick Cuniffe Joins OpenX to Advance the SSP’s Commitment to CTV Innovation (Photo: Business Wire)
    This announcement follows OpenX’s recent launch of TV by OpenX, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models.
  • In November, the first phase of TV by OpenX included the elimination of resellers and all non-TV content from OpenX’s CTV inventory.

Penske Media Promotes Brian Levine to Senior Vice President, Revenue Operations

Retrieved on: 
Tuesday, January 9, 2024
Arizona State University, Senior, Perreault, PMC, Advertising, News Corp, Viacom, Penske Media Corporation, Digital, Communication, OpenX, Growth

LOS ANGELES, Jan. 9, 2024 /PRNewswire/ -- Today, Penske Media Corporation (PMC) announced the elevation of Brian Levine to Senior Vice President, Revenue Operations, effective immediately.

Key Points: 
  • LOS ANGELES, Jan. 9, 2024 /PRNewswire/ -- Today, Penske Media Corporation (PMC) announced the elevation of Brian Levine to Senior Vice President, Revenue Operations, effective immediately.
  • Brian is based in Los Angeles and will continue to report to Craig Perreault, PMC's Chief Digital Officer.
  • "I'm humbled and excited to continue my journey at PMC, particularly at this important inflection point in digital media," said Levine.
  • Prior to PMC, Brian held various digital roles at media companies such as OpenX, News Corp and Viacom.

Pixalate Releases Q3 2023 Global Mobile Seller Trust Index: MobileFuse Ranked No. 1 Supply-Side Platform for Quality for Fourth Consecutive Quarter

Retrieved on: 
Tuesday, November 28, 2023
Smart TV, App Store (iOS/iPadOS), International, IVT, Privacy, Google Play, Advertising, OpenX, Satellite navigation device

London, UK, Nov. 28, 2023 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2023 Mobile Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on mobile apps available for download in the Google Play Store and Apple App Store.

Key Points: 
  • London, UK, Nov. 28, 2023 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2023 Mobile Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on mobile apps available for download in the Google Play Store and Apple App Store.
  • Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings.
  • Pixalate’s other indexes include the CTV Seller Trust Index for global Connected TV advertising and the Web Seller Trust Index for U.S. and International seller quality ratings based on desktop and mobile web advertising.
  • 1 on the Mobile Seller Trust Index for four straight quarters, while OpenX has been in the top-five every quarter since Q1 2019.

Pixalate's Q3 2023 Global Connected TV (CTV) Seller Trust Index: OpenX, FreeWheel, Magnite, Index Exchange Earn ‘A’ Grades Across Roku, Amazon Fire TV & Samsung For Open Programmatic Ad Supply Quality Rankings

Retrieved on: 
Monday, November 27, 2023
Samsung, Smart TV, STI, IVT, Freewheel, Connected, Privacy, Trust, Magnite, Advertising, Amazon Fire TV, OpenX, CTV, Mobile advertising, Online shopping

London, UK, Nov. 27, 2023 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices.

Key Points: 
  • London, UK, Nov. 27, 2023 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices.
  • Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings.
  • The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
  • Pixalate’s other indexes include the Mobile Seller Trust Index for global mobile in-app advertising and the Web Seller Trust Index for U.S. and non-U.S. seller quality ratings for desktop and mobile web advertising.

OpenX Announces TV+, the Programmatic Industry’s First Initiative to Unlock the Full Potential of Biddable CTV

Retrieved on: 
Thursday, November 16, 2023
TV and Radio, Technology, Online, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Audio, Video, Internet, Media, TV, Samba, Investment, UGC, OpenX, Ecosystem, Trust, OTT, Samba TV, DSPS, CTV, Growth, Yahoo!, SVP, Video game, Online shopping

In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries.

Key Points: 
  • In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries.
  • When non-TV content is categorized as CTV, publishers’ premium content is devalued and buyers cannot lean into their KPIs with confidence.
  • In this first phase of TV+, effective today, OpenX will eliminate all resellers from its CTV inventory pool, ensuring that buyers have more working media and reduced invalid traffic.
  • Additionally, OpenX will today remove all non-TV content, including fireplace apps, gaming, UGC, OTT, and mobile, from its CTV inventory.