OpenX

Yieldmo Expands into UK Market with New Senior Appointment

Retrieved on: 
Monday, January 24, 2022
Software, Networks, Internet, Search Engine Optimization, Search Engine Marketing, Data Management, Technology, Other Communications, Public Relations, Investor Relations, Marketing, Advertising, Communications, OpenX, Technology, DSP, General manager, EMEA, Growth, CEO, Industry, Ecosystem, Founder CEO, Advertising, Future plc, Lead, Sales, Video game, Yieldmo

The move signals the companys commitment to international expansion, especially in the UK market.

Key Points: 
  • The move signals the companys commitment to international expansion, especially in the UK market.
  • Were very pleased to welcome Stephen to Yieldmo, where he will head up the new UK office as General Manager.
  • Im thrilled to be joining a company with a leadership team as smart and experienced as Yieldmo, said Stephen Cutbill, UK General Manager, Yieldmo.
  • In addition, Stephen brings expertise in management and people development as he builds and leads Yieldmos UK team.

Nativo Strengthens Executive Team with Industry Veteran Rob Leff as Newly Appointed CFO

Retrieved on: 
Wednesday, January 19, 2022
OpenX, OTT, Leff, Intel, Poggio Nativo, Growth, Bank, America West Airlines, Flixster, Fandango, Bank of America Home Loans, CFO, Advertising, Commerce, Multimedia, Data science, Bank of America, Software, Countrywide, Organization, Public relations, Online shopping

LOS ANGELES, Jan. 19, 2022 /PRNewswire/ --Nativo, a leading content technology platform, announced the appointment of Rob Leff to the role of Chief Financial Officer.

Key Points: 
  • LOS ANGELES, Jan. 19, 2022 /PRNewswire/ --Nativo, a leading content technology platform, announced the appointment of Rob Leff to the role of Chief Financial Officer.
  • Rob will lead the finance organization for Nativo and act as a key business partner to Chief Executive Officer Justin Choi.
  • "Both the growing importance of brand marketing in digital and the rise of non-traditional publishers align perfectly with Nativo's strengths.
  • As OpenX CFO, Leff guided the financial strategy of the company, implementing an innovative industry-first publisher payment guarantee program.

CivicScience Names Joseph Galarneau as Chief Product Officer

Retrieved on: 
Wednesday, January 19, 2022
High Velocity (film), AMC Networks, OpenX, Entrepreneurs Roundtable Accelerator, Technology, Philip Morris, JPMorgan Chase, Lists of companies, The New York Times, CPO, The Daily Beast, Rulo, Nebraska, Michel Galarneau, Verve, Marketing, Advertising, GM, Data science, Multimedia, Yale University, AMC, Personality, Newsweek, Acquisition, Sales, Management, Wayfair, New York University

NEW YORK, Jan. 19, 2022 /PRNewswire/ -- CivicScience , a leading market intelligence company, today announced that Joseph Galarneau has joined the company as its Chief Product Officer.

Key Points: 
  • NEW YORK, Jan. 19, 2022 /PRNewswire/ -- CivicScience , a leading market intelligence company, today announced that Joseph Galarneau has joined the company as its Chief Product Officer.
  • Galarneau comes to CivicScience from Wayfair, where he served as global head of product for marketing technology, overseeing growth, advertising, and communications platforms driving customer acquisition and engagement.
  • "Joe's character and personality are a perfect fit for the CivicScience culture," said CivicScience CEO and founder John Dick.
  • As Chief Product Officer, he will lead product strategy and execution for both CivicScience and Rulo, its adtech subsidiary, as well as oversee user experience and data science.

Mediavine Joins the World Wide Web Consortium (W3C) as an Advocate for Independent Publishers as the Digital Advertising Ecosystem Evolves

Retrieved on: 
Thursday, January 13, 2022
World Wide Web Consortium, CSAIL, OpenX, The Washington Post, Policy, Comscore, LinkedIn, MIT Computer Science and Artificial Intelligence Laboratory, The New York Times, BOCA, W3C, Informatics, CEO, HTML, The Trade Desk, Instagram, MIT CSAIL, Goal, Yahoo!, Privacy, Patent, Advertising, Keio University, MIT, CSS, European, Twitter, Beihang University, Artificial Intelligence Laboratory, Organization, Google, Cryptocurrency, Public relations, Online shopping, Magnite, Amazon, Mathematics, Facebook

BOCA RATON, Fla., Jan. 13, 2022 /PRNewswire/ --Mediavine, the largest exclusive full-service ad management firm in the U.S., is an official member of the World Wide Web Consortium (W3C).

Key Points: 
  • BOCA RATON, Fla., Jan. 13, 2022 /PRNewswire/ --Mediavine, the largest exclusive full-service ad management firm in the U.S., is an official member of the World Wide Web Consortium (W3C).
  • W3C is an international community where member organizations, staff and the public work together to develop global Web standards.
  • By obtaining W3C membership, Mediavine is strengthening the presence of publishers within the organization, joining current members including The New York Times and The Washington Post.
  • In this role, the ad management firm aims to serve as an advocate for small, independent Web publishers and collaborate on programmatic advertising solutions as third-party cookies dissipate.

Why Programmatic Advertising has Become One of the Most Indispensable Digital Marketing Tools Worldwide

Retrieved on: 
Wednesday, October 20, 2021
Cloud, HubSpot, Annual general meeting, Software as a service, Google, Security (finance), Automation, Designated activity company, Solimar Beach, ANY, United Kingdom, The Trade Desk, Annual report, NOT, Partnership, OpenX, Director, The Company, SSPS, FMCG, Rights, Software, NEVER, Technology, Private Securities Litigation Reform Act, Board, Adobe Experience Cloud, Securities Act of 1933, SpotX, PALM, Nielsen, Nielson, FNM, Acquisition, Oracle, News, U.S. Securities and Exchange Commission, Growth, Advertising, Logic, NEWS, Securities Exchange Act of 1934, Forward-looking statement, Environment, CTV, NASDAQ, TTD, Research, Form 10-K, Rubicon Technology, Algorithm, Continuous Computing, Marketing, Company, Sales, Online shopping, Video game console, Cryptocurrency

This use of software and algorithms helps streamline ad buying processes, which is why programmatic has become one of the most indispensable digital marketing tools worldwide.

Key Points: 
  • This use of software and algorithms helps streamline ad buying processes, which is why programmatic has become one of the most indispensable digital marketing tools worldwide.
  • The report said: "In today's competitive advertising landscape, marketers use programmatic advertising and automation solutions to target audiences based on user data.
  • Hubspot, Adobe Marketing Cloud, and Oracle Marketing are among the leading marketing automation solution providers worldwide, accounting for a combined market share of almost 50 percent.
  • In 2020, global spending on programmatic display advertisingrose to 126 billion U.S. dollars, representing almost 70 percent of total display advertising expenditure.

Why Programmatic Advertising has Become One of the Most Indispensable Digital Marketing Tools Worldwide

Retrieved on: 
Wednesday, October 20, 2021
Cloud, HubSpot, Annual general meeting, Software as a service, Google, Security (finance), Automation, Designated activity company, Solimar Beach, ANY, United Kingdom, The Trade Desk, Annual report, NOT, Partnership, OpenX, Director, The Company, SSPS, FMCG, Rights, Software, NEVER, Technology, Private Securities Litigation Reform Act, Board, Adobe Experience Cloud, Securities Act of 1933, SpotX, PALM, Nielsen, Nielson, FNM, Acquisition, Oracle, News, U.S. Securities and Exchange Commission, Growth, Advertising, Logic, NEWS, Securities Exchange Act of 1934, Forward-looking statement, Environment, CTV, NASDAQ, TTD, Research, Form 10-K, Rubicon Technology, Algorithm, Continuous Computing, Marketing, Company, Sales, Online shopping, Video game console, Cryptocurrency

This use of software and algorithms helps streamline ad buying processes, which is why programmatic has become one of the most indispensable digital marketing tools worldwide.

Key Points: 
  • This use of software and algorithms helps streamline ad buying processes, which is why programmatic has become one of the most indispensable digital marketing tools worldwide.
  • The report said: "In today's competitive advertising landscape, marketers use programmatic advertising and automation solutions to target audiences based on user data.
  • Hubspot, Adobe Marketing Cloud, and Oracle Marketing are among the leading marketing automation solution providers worldwide, accounting for a combined market share of almost 50 percent.
  • In 2020, global spending on programmatic display advertisingrose to 126 billion U.S. dollars, representing almost 70 percent of total display advertising expenditure.

Snowflake Launches Media Data Cloud for Data Collaboration in Media and Advertising Ecosystem

Retrieved on: 
Tuesday, October 19, 2021
Data Management, Advertising, Communications, Technology, Software, Internet, Cloud, Advertising, Privacy, IAS, Security (finance), API, Trust, Amazon Web Services, The Trade Desk, RBAC, WMG, Industry, SNOW, Warner Music Group, OpenX, Compliance, Integral Ad Science, Graph, Software, Risk, Sport, PII, View, Organization, Adweek, Compte rendu, Solution, Investment, Movement, Acquisition, Technology, U.S. Securities and Exchange Commission, Tag cloud, Ecosystem, ETL, EVP, LTI, Entertainment, Machine learning, AWS, NYSE, Identity, Multimedia, Map, Comscore, Marketing, Data, Video game console, Online shopping, Satellite navigation device, Information technology, Sales

The Media Data Cloud enables marketers, publishers and data and ad technology businesses to unlock their data for identity, insights, activation and measurement across the advertising ecosystem.

Key Points: 
  • The Media Data Cloud enables marketers, publishers and data and ad technology businesses to unlock their data for identity, insights, activation and measurement across the advertising ecosystem.
  • View the full release here: https://www.businesswire.com/news/home/20211019005546/en/
    Snowflake Launches Media Data Cloud for Data Collaboration in Media and Advertising Ecosystem.
  • Within the Media Data Cloud, Snowflake announced partner-delivered solutions covering all major areas of the advertising ecosystem.
  • Snowflake Media Data Cloud enables customers to:
    Leverage Snowflake Data Marketplace to access live, ready-to-query data products and services from over 175 data partners, including Comscore, Foursquare, Integral Ad Science (IAS), NCSolutions, and Merkle.

OpenX and Merkle Partner to Create New Path to Activate Audiences Across the Open Web with Speed, Scale, and Precision

Retrieved on: 
Thursday, October 14, 2021
DSP, Technology, Advertising, EMEA, Solution, Ice cream, Dentsu, PMP, APAC, Ben & Jerry's, CXM, Marketing, Deal, Multimedia, OpenX, SVP, Mercury, Partnership, Fortune 1000, Sales, Video game, Risk management

Deal IDs can be generated in minutes, and all campaigns are run without any disruption to the traditional programmatic workflow.

Key Points: 
  • Deal IDs can be generated in minutes, and all campaigns are run without any disruption to the traditional programmatic workflow.
  • Ben & Jerry's was the first advertiser to test the new integration, setting up a campaign to reach their audience of in-market ice cream consumer prospects.
  • For more information visit: https://advertisingweek.com/event/awnewyork2021
    OpenX is a pioneering leader in advertising technology, helping create a world where the open web thrives.
  • The company powers people-based marketing on the open web by enabling marketers to reach their target audience across OpenX's global network of publishers.

New OpenX Publisher Survey Reveals Importance of First Party Data in Publisher's Future Plans

Retrieved on: 
Wednesday, September 15, 2021
OpenX, IDFA, Solution, CTV, PMP, Technology, Advertising, Multimedia, View, Video game, Online shopping

LOS ANGELES, Sept. 15, 2021 /PRNewswire/ --Today OpenX revealed the results of the company's latest survey, examining how publishers are currently viewing and utilizing first party data.

Key Points: 
  • LOS ANGELES, Sept. 15, 2021 /PRNewswire/ --Today OpenX revealed the results of the company's latest survey, examining how publishers are currently viewing and utilizing first party data.
  • The findings highlight the critical role first party (1P) data will play going forward, with 85 percent of publishers saying that 1P data will be important to their future revenue.
  • However, while the vast majority of publishers say that 1P data will be important to their future plans, they were mixed on their ability to effectively use 1P data today.
  • Publishers have smartly recognized that first party data will fill a large part of the gap ," said Tom Levesque, VP Product at OpenX.

LiveIntent and OpenX Partner to Bring the nonID Addressable Media Solution to Marketers and Publishers

Retrieved on: 
Thursday, September 9, 2021

LiveIntent will officially begin delivering its Authenticated Bridge framework and nonID identifier into the OpenX bidstream.

Key Points: 
  • LiveIntent will officially begin delivering its Authenticated Bridge framework and nonID identifier into the OpenX bidstream.
  • LiveIntents Authenticated Bridge solution, and the nonID, is an addressability framework for Publishers and Advertisers that is powered by email, and engineered with consent and security in mind.
  • Additionally, the expanded LiveIntent and OpenX partnership will open up the opportunities for buyers to access LiveIntents aggregated newsletter audiences.
  • LiveIntent is home to over 160 people worldwide with offices in New York, Los Angeles, Detroit, Berlin, and Copenhagen.