Brown-Forman Completes Sale of Finlandia Vodka
Brown-Forman Corporation (NYSE:BFA,BFB) announced today that it has completed the sale of the Finlandia vodka brand to Coca-Cola HBC AG on November 1, 2023.
- Brown-Forman Corporation (NYSE:BFA,BFB) announced today that it has completed the sale of the Finlandia vodka brand to Coca-Cola HBC AG on November 1, 2023.
- In June 2023, Brown-Forman disclosed it had reached an agreement to sell the brand for $220 million subject to adjustments related to inventory and other working capital items.
- The sale of Finlandia vodka is another step in Brown-Forman’s long-term strategic ambition to premiumize its portfolio through brand innovation, acquisition, and divestiture.
- Brown-Forman’s brands are supported by approximately 5,600 employees globally and sold in more than 170 countries worldwide.