Hearst Television

Matrix Expands Leadership Team to Aid in Execution of their Growth Strategy for both Admiral and Monarch Product Suites

Retrieved on:

Thursday, July 14, 2022

PITTSBURGH, July 14, 2022 /PRNewswire-PRWeb/ -- Matrix, the only global ad sales platform built for media, has announced significant expansion of their leadership team, positioning the company to accelerate its growth strategy which includes deployment of its new Sales Gateway, Admiral, and significant expansion of the Monarch Suite, the multi-media and enterprise-level revenue management solution. Media industry veterans, Rob Kohn and Gabriella DiMaggio have joined the company in new roles as Chief Product Officer and Director of Program Management, respectively, while Evan O'Toole has joined Matrix as VP, Success and Service. These three individuals bring knowledge and expertise to the Company's ever-growing team of smart, talented, and driven individuals.

Key Points:

These three individuals bring knowledge and expertise to the Company's ever-growing team of smart, talented, and driven individuals.
Rob Kohn brings with him over 35 years of development and product experience in the media industry.
Prior to joining Matrix, she served as the VP of Services at Xandr, leading a Program Management team at HBO.
Before joining the Matrix team, Evan was with Wayfair.com, Ticketmaster, The Princeton Review/Tutor.com, and most recently, Hudson MX.

Hearts of Heroes, Celebrating First Responders, Launches Fourth Season July 2 on ABC Stations Nationwide

Retrieved on:

Wednesday, June 29, 2022

The program airs on ABC stations as part of "Weekend Adventure," an educational/informational programming block airing Saturday mornings in most local markets.

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The program airs on ABC stations as part of "Weekend Adventure," an educational/informational programming block airing Saturday mornings in most local markets.
The new season debuts July 2 heading intowhat NOAA predicts will be another active hurricane season nationwide across ABC owned and affiliated television stations, where the show consistently has drawn more than 800,000 total weekly viewers in its weekend timeslot.
Hearts of Heroesis co-produced by HMPG along with series sponsor BELFOR Property Restoration, the world's largest property restoration and disaster recovery services company.
Hearts of Heroesis hosted by Ginger Zee, chief meteorologist for "Good Morning America" and ABC News; BELFOR CEO Sheldon Yellen serves as the show's expert on safety, disaster recovery and other topics.

Major Broadcasters Launch NextGen TV On Five Local Television Stations in Greenville, SC

Retrieved on:

Thursday, June 2, 2022

The leading television stations serving the Greenville-Spartanburg-Asheville-Anderson market today began broadcasting with NextGen TV, a revolutionary new digital broadcast technology.

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The leading television stations serving the Greenville-Spartanburg-Asheville-Anderson market today began broadcasting with NextGen TV, a revolutionary new digital broadcast technology.
Features available on NextGen TV will vary by device and station as broadcasters roll out service across the country.
Todays launch in Greenville follows a decade of development and months of planning and preparation by the local stations.
WMYA-TV will broadcast its own programming, as well as the programming of the other participating stations, in NextGen TV format.

Trilith Studios Recognized for Diversity, Equity & Inclusion Contributions

Retrieved on:

Friday, May 20, 2022

ATLANTA, May 20, 2022 /PRNewswire/ -- Trilith Studios today is proud to announce it has been selected as the inaugural recipient of the 2022 Jeana Stanley Award. The award, named in honor of Hearst Vice President of Finance Jeana Stanley, who passed away in June 2020, recognizes a media company that has made a significant contribution to diversity, equity, and inclusion (DEI) in the workplace.

Key Points:

"Under the leadership of Zelda Hyde, Head of Talent Experiences, Trilith Studios is setting a high bar fitting to be recognized by the Jeana Stanley Award."
"We are honored to be recognized by our colleagues in media, and to become a part of the legacy of Jeana Stanley's commitment to diversity, equity, and inclusion," said Zelda Hyde, Head of Talent Experiences for Trilith Studios.
Trilith Studios is one of the largest purpose-built movie studios in North America with an emphasis on world-class facilities, state-of-the-art technology, and the creation of premium content.
Trilith Studios is one of the largest purpose-built movie studios in North America with an emphasis on world-class facilities, state-of-the-art technology, and premium content.

IAS Reports First Quarter 2022 Financial Results

Retrieved on:

Wednesday, May 11, 2022

Income, Company, EBITDA, International, NEW, MQR, Solution, GA, IAS, United Kingdom, NBCUniversal, DirecTV, Partnership, TikTok, Hearst Television, IVT, Technology, IPO, Adoption, CFO, Growth, INTEGRAL, SCIENCE, CTV, CEO, Video game, Financial adviser, VEB Typoart

NEW YORK, May 11, 2022 /PRNewswire/ -- Integral Ad Science Holding Corp. (Nasdaq: IAS), a global leader in digital media quality, today announced financial results for the first quarter ended March 31, 2022.

Key Points:

"We generated strong performance in the first quarter driven primarily by adoption of our programmatic solutions," said Lisa Utzschneider, CEO of IAS.
First quarter 2022 results include the contribution from Publica, acquired in the third quarter of 2021.
IAS has been certified for audience verification, enabling IAS to provide marketers granular media quality measurement across NBCUniversal's platform.
IAS is introducing the following financial guidance for the second quarter of 2022 and raising the midpoint of its full-year 2022 guidance for revenue and adjusted EBITDA based on its strong first quarter performance:
* See "Supplemental Disclosure Regarding Non-GAAP Financial Information" section herein for an explanation of these measures.

Publica to Provide CTV SSAI and Unified Auctions Services for Hearst Television

Retrieved on:

Thursday, April 28, 2022

Through this relationship with Publica, Hearst Television will provide advertisers with enhanced buying techniques similar to those of linear TV.

Key Points:

Through this relationship with Publica, Hearst Television will provide advertisers with enhanced buying techniques similar to those of linear TV.
Key Publica technology features that Hearst Television has implemented include:
Server Side Ad Insertion (SSAI) Gives Hearst Television the ability to deliver a seamless stream of CTV content and ads, with the granular controls to optimize each slot by revenue per second within the pod.
Unified Auction Enables Hearst Television to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod.
"We're excited to be collaborating with Hearst Television and providing them with the ad decisioning technology to grow their global advertising revenues, and empowering Hearst Television with the SSAI capabilities to improve their streamers' viewing experiences on CTV," said Ben Antier, Co-Founder & CEO, Publica.

Publica to Provide CTV SSAI and Unified Auctions Services for Hearst Television

Retrieved on:

Thursday, April 28, 2022

Through this relationship with Publica, Hearst Television will provide advertisers with enhanced buying techniques similar to those of linear TV.

Key Points:

Through this relationship with Publica, Hearst Television will provide advertisers with enhanced buying techniques similar to those of linear TV.
Key Publica technology features that Hearst Television has implemented include:
Server Side Ad Insertion (SSAI) Gives Hearst Television the ability to deliver a seamless stream of CTV content and ads, with the granular controls to optimize each slot by revenue per second within the pod.
Unified Auction Enables Hearst Television to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod.
"We're excited to be collaborating with Hearst Television and providing them with the ad decisioning technology to grow their global advertising revenues, and empowering Hearst Television with the SSAI capabilities to improve their streamers' viewing experiences on CTV," said Ben Antier, Co-Founder & CEO, Publica.

Matrix Solutions Announces Key Executive Promotions to Lead the Company's Next Phase Strategic Growth

Retrieved on:

Monday, April 25, 2022

PITTSBURGH, April 25, 2022 /PRNewswire-PRWeb/ -- Matrix Solutions (Matrix) announces two executive promotions that will be key to leading the company's next phase of strategic growth. CRO, Brenda Hetrick, will move into a new role as President of Matrix, while COO, Julie Kapsch, will now serve as President of Matrix Sales Gateway (MSG). MSG is a subsidiary of Matrix, recently formed with investment and partnership from CoxReps, Graham Media, Gray Television, and Hearst Television, to accelerate the development of a media sales gateway solution, called Admiral. Additionally, Matrix will expand their flagship solutions portfolio into new market verticals with the addition of Monarch for Network, Digital, and Enterprise.

Key Points:

Brenda Hetrick, CRO, will move into a new role as President, and Julie Kapsch, COO, will serve as President of Matrix Sales Gateway, the newly formed subsidiary in partnership with CoxReps, Graham Media, Gray Television, and Hearst Television
PITTSBURGH, April 25, 2022 /PRNewswire-PRWeb/ -- Matrix Solutions (Matrix) announces two executive promotions that will be key to leading the company's next phase of strategic growth.
CRO, Brenda Hetrick, will move into a new role as President of Matrix, while COO, Julie Kapsch, will now serve as President of Matrix Sales Gateway (MSG).
Additionally, Matrix will expand their flagship solutions portfolio into new market verticals with the addition of Monarch for Network, Digital, and Enterprise.
Matrix Solutions is a forward-thinking technology company that empowers the media ad sales world with intelligence, technology, and expertise.

Broadcasters Launch NextGen TV on Five Leading Local Television Stations in Omaha

Retrieved on:

Tuesday, April 19, 2022

Five of Omahas leading local television stations today began broadcasting with NextGen TV, a revolutionary new digital broadcast technology.

Key Points:

Five of Omahas leading local television stations today began broadcasting with NextGen TV, a revolutionary new digital broadcast technology.
Features available on NextGen TV will vary by device and station, as broadcasters roll out service across the country.
Todays launch in Omaha follows a decade of development and months of planning and preparation by the local stations.
Omaha television viewers can learn more about NextGen TV by visiting www.WatchNextGenTV.com , which offers a guide listing cities currently carrying the service, as well as links to available NextGen TV set models.

Matrix Solutions Announces Acceleration of its Media Sales Gateway with Investment from Gray Television, Hearst Television, Graham Media, and CoxReps

Retrieved on:

Thursday, March 31, 2022

PITTSBURGH, March 31, 2022 /PRNewswire-PRWeb/ -- Matrix Solutions, the leader in global media revenue management technology, announced today the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television, CoxReps, Graham Media, and Hearst Television. Cox Enterprises' Videa software will serve as the initial back-end technology for traditional linear spot and all future development will be built on Azure with an open architecture. The Media Sales Gateway, named Admiral, will be a sell-side tool that provides both the infrastructure and workflows to automate converged advertising sales, from demand through order fulfillment, including digital and OTT inventory, traditional spot, and impression-based/dynamic ad insertion for live linear.

Key Points:

Matrix Solutions announces today the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television, CoxReps, Graham Media, and Hearst Television.
PITTSBURGH, March 31, 2022 /PRNewswire-PRWeb/ -- Matrix Solution s , the leader in global media revenue management technology, announced today the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television , CoxReps , Graham Media , and Hearst Television .
"Matrix has proven to be a trustworthy partner with in-depth media sales expertise and a shared goal of advancing our industry through collaboration.
Matrix Solutions is a forward-thinking technology company that empowers the media ad sales world with intelligence, technology, and expertise.