VentureBeat

V2 Communications Continues to Bolster its Cybersecurity Practice

Retrieved on: 
Thursday, September 7, 2023
Public Relations, Investor Relations, Security, Communications, Technology, Artificial Intelligence, GRC, B2B, Health, The Wall Street Journal, EVP, InformationWeek, Human, John Anthony Schellman, American City Business Journals, Publication, Reciprocity, Risk, CISO-FM, News, VentureBeat, PR, Computer security, Medical device, TechCrunch, V2

V2 Communications (V2) , an integrated communications and PR agency for innovative technology brands in the B2B, healthcare, and climate sectors, announced today it has expanded its cybersecurity client portfolio with the additions of CalypsoAI , Schellman and RiskOptics .

Key Points: 
  • V2 Communications (V2) , an integrated communications and PR agency for innovative technology brands in the B2B, healthcare, and climate sectors, announced today it has expanded its cybersecurity client portfolio with the additions of CalypsoAI , Schellman and RiskOptics .
  • RiskOptics, CalypsoAI, and Schellman each selected V2 to develop strategic communications campaigns to build brand awareness.
  • “Translating the inner workings of the cybersecurity industry into compelling narratives is in V2’s DNA,” said Jean Serra, V2 Communications CEO and cofounder.
  • To learn more about V2’s cybersecurity practice, visit here or contact V2 .

Uproar PR Expands B2B Technology and Payments Portfolios with Addition of Swipesum

Retrieved on: 
Tuesday, August 22, 2023
Partnership, TechCrunch, The Wall Street Journal, Uproar, Axios, Publication, Fortune 500, Optical disc image, AI, Fraud, VentureBeat, PR, Sales, American Banker

Uproar PR’s extensive work with business technology and payments companies perfectly positions the team to support Swipesum’s goal of increasing awareness nationwide.

Key Points: 
  • Uproar PR’s extensive work with business technology and payments companies perfectly positions the team to support Swipesum’s goal of increasing awareness nationwide.
  • At Uproar PR, our teams have developed relationships with national, business, payments and industry-specific reporters that will drive coverage for Swipesum, ultimately boosting their brand awareness and company growth,” said Catriona Harris, CEO of Uproar PR.
  • In addition to B2B technology and payments, Uproar consistently generates media coverage for healthcare, consumer technology, real estate, logistics, lifestyle, automotive and more.
  • To learn more about Uproar PR and its experience with technology companies, visit uproarpr.com .

Seismic Welcomes Tech Innovator Colby Wise to Board of Advisors

Retrieved on: 
Wednesday, July 12, 2023
Machine, Amazon Web Services, Seismic Micro-Technology, Market, University, Health, Marketing, Statistics, Mitchell Berman, Business school, National Football League, ML, VentureBeat, Energy, Georgia Tech Online Master of Science in Computer Science, Management consulting, Central Waqf Council, National Security Strategy (United States), Information, Goldman Sachs, Colby, Scientific Reports, ESPN.com, Machine learning, Arizona State University, Diversity, Sport, Artificial intelligence, Inclusion, Entrepreneur in residence, Computer science, Formula One, Dragon Capital (company), Management, Science, Seismology, Engineering, Netflix

LOS ANGELES, July 12, 2023 /PRNewswire/ -- Seismic Capital Company ("Seismic") today announced data scientist and engineering leader Colby Wise is the newest member of its Board of Advisors.

Key Points: 
  • LOS ANGELES, July 12, 2023 /PRNewswire/ -- Seismic Capital Company ("Seismic") today announced data scientist and engineering leader Colby Wise is the newest member of its Board of Advisors.
  • Members of its esteemed Board of Advisors are on point to coach, open doors, and brainstorm with the leaders of Seismic's portfolio companies.
  • Colby Wise currently serves as engineering leader at Netflix responsible for the streaming giant's entertainment knowledge graph.
  • Members of Seismic's Board of Advisors include serial entrepreneurs, corporate finance advisors, marketing, public affairs advisors, diversity and culture experts, banking and finance executives, as well as C-Suite professionals.

Flipboard Launches Interest Collectives for Advertisers

Retrieved on: 
Thursday, June 29, 2023
Flipboard, Travel, PALO, Atlas, Atlas Obscura, Privacy, Interest graph, Publication, Frommer, Collection, IAB, Machine learning, Algorithm, Frommer's, Interactive Advertising Bureau, AI, Digital Trends, VentureBeat

PALO ALTO, Calif., June 29, 2023 /PRNewswire/ -- For the first time, brands looking for alternatives to programmatic targeting can reach millions of people around specific interests using the new Interest Collectives from Flipboard, the world's first social magazine. Starting with key verticals travel and technology, ad campaigns that run on Flipboard can now expand to contextually relevant partner sites. To create the first Interest Collectives, Flipboard is teaming up with publisher partners such as Atlas Obscura, Frommer's and VentureBeat, to bundle inventory around top interests, increasing a brand's reach as much as tenfold.

Key Points: 
  • To create the first Interest Collectives, Flipboard is teaming up with publisher partners such as Atlas Obscura, Frommer's and VentureBeat, to bundle inventory around top interests, increasing a brand's reach as much as tenfold.
  • The Interest Collectives bring together select content from Flipboard curators, creators , email newsletters and high-quality relevant publisher partner sites with the purpose of creating highly engaged audiences at scale around a single interest.
  • The Interest Collectives build on the ability for advertisers to connect with audiences in contextually relevant ways via Flipboard's Interest Graph informed by the platform's 30,000 topics and indexed via machine learning algorithms based on content from more than 4,000 publishers.
  • Along with the benefits to advertisers, publishers participating in the Interest Collectives are able to show high quality ads to readers, increase their advertiser mix and diversify their revenue.

Uproar PR Expands B2B Technology Division with Addition of GlobalMeet

Retrieved on: 
Tuesday, June 20, 2023
CES, Customer success, Noise, Health, TechCrunch, The Wall Street Journal, Data collection, Marketing, Consumer Electronics Show, Town Hall with President Clinton, Axios, Publication, Fortune 500, Invention, CRM, Virtual reality, Artificial intelligence, Growth, SVP, TIME, Town hall, VentureBeat, PR, Uproar

Leveraging its strong relationships with national, technology and industry-specific reporters, Uproar will secure impactful coverage for GlobalMeet to drive growth, increase brand recognition and position GlobalMeet’s team as industry leaders.

Key Points: 
  • Leveraging its strong relationships with national, technology and industry-specific reporters, Uproar will secure impactful coverage for GlobalMeet to drive growth, increase brand recognition and position GlobalMeet’s team as industry leaders.
  • “The technology landscape is ever evolving, which requires a dynamic and adaptive PR team to garner coverage and opportunities that matter.
  • Our team is passionate about the ways technology impacts business operations, and GlobalMeet’s solution is a story that demands telling,” said Catriona Harris, CEO of Uproar PR.
  • To learn more about Uproar PR and its experience with technology companies, visit uproarpr.com .

PR Industry Veterans Launch "Merritt & Rose Communications" Brand, Designed for Next-Gen Tech and Cybersecurity Startups

Retrieved on: 
Tuesday, May 23, 2023
RSA Conference, Music, Merritt, Noise, Marketing, ScienceLogic, Privacy, Veteran, Akamai Technologies, Publication, SAN, USA Today, Conference, VentureBeat

SAN FRANCISCO, May 23, 2023 /PRNewswire/ -- Today, a group of seasoned PR professionals announced the launch of their new agency brand, Merritt & Rose Communications, and their mission to help tell the story of emerging tech and cybersecurity startups around the world. Founded by Ben Merritt, Kira Rose Wojack and other PR veterans, the agency offers comprehensive PR services that scale with their clients, ranging from early-stage startups to public companies.

Key Points: 
  • Founded by Ben Merritt, Kira Rose Wojack and other PR veterans, the agency offers comprehensive PR services that scale with their clients, ranging from early-stage startups to public companies.
  • The brand reflects Merritt & Rose's commitment to help companies translate innovation into real impact (and media coverage).
  • According to estimates, the vast majority of startups fail, with 34% blaming lack of product-market fit and another 22% blaming marketing issues .
  • PR can also help amplify your marketing and messaging by educating the market, building thought leadership and establishing media relationships.

Mytaverse Partners with Dolby.io to Bring Motion Picture Quality-Sound to the Metaverse

Retrieved on: 
Wednesday, April 19, 2023
3D, HD, Visage SDK, Dassault Aviation, Motion, API, Human, Multimedia, VentureBeat, PepsiCo, ABC, Immersion, Retail, Video game, Mobile phone, Online shopping

Founded in 2020 by Kenneth Landau and Jaime Lopez, Mytaverse is a cloud-based platform that allows 3D-immersive, multiplayer workplace environments.

Key Points: 
  • Founded in 2020 by Kenneth Landau and Jaime Lopez, Mytaverse is a cloud-based platform that allows 3D-immersive, multiplayer workplace environments.
  • "Everyone thinks of the metaverse as a visual experience," says Mytaverse co-founder and CTO Jaime Lopez.
  • With his Mytaverse team, he is creating metaverse spaces that combine world-class tech and art in compelling design languages.
  • By integrating this world-class technology, Mytaverse will bring its enterprise customers motion picture-quality sound, once again combining the best of business, tech, and art.

Bandai Namco Entertainment Invests in DeepMotion to Pioneer New Forms of Entertainment with AI Motion Technology

Retrieved on: 
Wednesday, March 22, 2023
VentureBeat, Interview, Video, Future, Motion, SAN, Immersion, UGC, Bandai Namco Holdings, Bandai Namco Entertainment, Video game, Metaverse, AI

SAN MATEO, Calif., March 21, 2023 /PRNewswire/ -- DeepMotion, a leader in AI motion generation technology, announced today that Bandai Namco Entertainment Inc. has decided to invest in DeepMotion, Inc. ("DeepMotion") under the Bandai Namco Entertainment Startup Investment Fund ("Bandai Namco Entertainment 021 Fund"), a fund to invest in startups to create new entertainment and build its "IP (characters and other intellectual properties) Metaverse".

Key Points: 
  • SAN MATEO, Calif., March 21, 2023 /PRNewswire/ -- DeepMotion, a leader in AI motion generation technology, announced today that Bandai Namco Entertainment Inc. has decided to invest in DeepMotion, Inc. ("DeepMotion") under the Bandai Namco Entertainment Startup Investment Fund ("Bandai Namco Entertainment 021 Fund"), a fund to invest in startups to create new entertainment and build its "IP (characters and other intellectual properties) Metaverse".
  • Through this investment, Bandai Namco Entertainment aims to incorporate DeepMotion's technology and expertise on AI-based motion generation and create new entertainment experiences using motion intelligence.
  • "We are thrilled to partner with Bandai Namco Entertainment and bring our AI motion generation technology to the forefront of entertainment," said Kevin He, CEO of DeepMotion.
  • "Our technology has the potential to unlock new levels of immersion and interactivity in games, and we are excited to collaborate with Bandai Namco Entertainment to create truly groundbreaking experiences for gamers around the world."

Hawthorne Advertising Enters 2023 With Significant Momentum After Winning Multiple Prestigious Awards and Showcasing Agency Media Influence in 2022

Retrieved on: 
Tuesday, January 24, 2023
Advertising, Silver, Indian Telly Awards, NW Innovation Works, Growth, Super Bowl, Consumer, Agency, VentureBeat, Region, Creativity, LOS, Marketing, ROI, Film industry, Sales, Television

LOS ANGELES, Jan. 24, 2023 /PRNewswire/ -- Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, today announced the agency entered 2023 with strong momentum after garnering recognition from multiple prestigious awards programs in 2022 for its work on behalf of clients. The agency also gained influence in the advertising industry, with agency executives providing expertise on trending industry topics ranging from Super Bowl advertisement ROI to zero-party data usage. 

Key Points: 
  • The Agency's Innovative Work Received Honors from Prestigious Awards Programs in 2022, Including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and More
    LOS ANGELES, Jan. 24, 2023 /PRNewswire/ -- Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, today announced the agency entered 2023 with strong momentum after garnering recognition from multiple prestigious awards programs in 2022 for its work on behalf of clients.
  • The agency also gained influence in the advertising industry, with agency executives providing expertise on trending industry topics ranging from Super Bowl advertisement ROI to zero-party data usage.
  • Hawthorne Advertising is also rebranding the agency website in 2023, aiming for a launch date in the first quarter.
  • "At Hawthorne, we empower brands with outstanding creative, broad media expertise and performance-focused analytics," said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising.

Zerify Starts The Year Off Strong

Retrieved on: 
Tuesday, January 31, 2023
RWS, Spiceworks, PR, Projection, VentureBeat, OTC Markets Group, Growth, Organization, Assault, Risk management, Unisys

“We are thrilled about this years very strong start,” says Mark L. Kay, CEO of Zerify, “everything that we we’ve been working on is starting to come to fruition, starting with our new strategic hire of Ron Falbo, who will assume the role as Channel Manager.

Key Points: 
  • “We are thrilled about this years very strong start,” says Mark L. Kay, CEO of Zerify, “everything that we we’ve been working on is starting to come to fruition, starting with our new strategic hire of Ron Falbo, who will assume the role as Channel Manager.
  • “Building a world class distributor & reseller channel is a key component of our future growth, and Ron is as good as it gets.
  • Zerify Defender is the only available solution on the market that can protect those vulnerable components & processes.”
    “Our marketing & PR team has also exceeded expectations in getting prominent media coverage,” says Kay.
  • “n the last couple of weeks Zerify has been covered by: HealthcareIT Today, DarkReading , Spiceworks , HelpnetSecurity , DigitalJournal , RWS , VentureBeat , Datanami & SolutionsReview .