ATSC 3.0

WPIX, WABC-TV, and WXTV-DT Launch NextGen TV in the Nation’s #1 Television Market

Retrieved on: 
Thursday, December 14, 2023

In addition, NextGen TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground.

Key Points: 
  • In addition, NextGen TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground.
  • The launch of NextGen TV follows a decade of development and months of planning and preparation by the local stations.
  • New York metro area viewers can learn more about NextGen TV by visiting www.WatchNextGenTV.com , which offers a guide listing cities where NextGen TV is already live, as well as links to available NextGen TV set models.
  • Antenna viewers without NextGen TV sets can simply rescan their TV sets to ensure uninterrupted service.

Meet MNTN Next Gen TV

Retrieved on: 
Thursday, November 16, 2023

MNTN, the Hardest Working Software in TV and a trailblazer in Performance TV advertising, today unveiled MNTN Next Gen TV.

Key Points: 
  • MNTN, the Hardest Working Software in TV and a trailblazer in Performance TV advertising, today unveiled MNTN Next Gen TV.
  • “MNTN's Next Gen TV is not just a software update; it’s a significant evolution of Performance TV,” said MNTN President and CEO Mark Douglas.
  • MNTN Next Gen TV is a necessity for any advertiser precisely at the moment when marketers need it the most.”
    MNTN Customers who gained early access to MNTN Next Gen TV are already seeing impactful results.
  • Mikayla Ceraso, Growth Marketing Manager at Tuckernuck shared, “After MNTN released Next Gen TV, our ROAS increased by 65% the following month — both in the MNTN platform and in Google Analytics, where we use our conversion measurement methodology.

Parks Associates: 20% of US Internet Households Own a Television Antenna, and 12% Plan to Buy One

Retrieved on: 
Thursday, December 7, 2023

DALLAS, Dec. 7, 2023 /PRNewswire/ -- Parks Associates, the premier technology research firm, recently released the industry report "ATSC 3.0: Impact and Opportunity for Video Services," which reveals that 20% of US internet households own a television antenna and 12% don't have an antenna but plan to purchase one in the next six months.

Key Points: 
  • Contributing Analyst, Parks Associates.
  • "ATSC 3.0 has the potential to pump new life into broadcast TV."
  • According to Parks Associates research, TV antenna owners report watching about 6.4 hours of over-the-air (OTA) programming per week, second only to subscription-based video-on-demand streaming (7.6 hours per week).
  • For interview or data requests, please contact Mindi Sue Sternblitz-Rubenstein at [email protected] or 972-490-1113.

TWO MORE MIAMI TELEVISION STATIONS LAUNCH NEXTGEN TV BROADCASTS

Retrieved on: 
Tuesday, December 5, 2023

MIAMI, Dec. 5, 2023 /PRNewswire/ -- Miami television viewers can continue to experience the future of broadcast television as two more stations have come together to offer more NEXTGEN TV service. Otherwise known as ATSC 3.0, NEXTGEN TV is a revolutionary, free digital broadcast technology that utilizes the internet and digital applications, presenting viewers with more news and entertainment choices while providing broadcasters with a more compelling and interactive way to deliver their content. The two additional stations add five new services to the Miami market, now bringing it to a combined total of 11 NEXTGEN TV services, for Miami's more than 1.7 million television households.

Key Points: 
  • The two additional stations add five new services to the Miami market, now bringing it to a combined total of 11 NEXTGEN TV services, for Miami's more than 1.7 million television households.
  • Miami viewers can now access five more channels over-the-air for free with NEXTGEN TV from local stations WPLG and WSVN.
  • "Underscoring the demand for NEXTGEN TV, Miami is now a top U.S. media market with multiple major networks—ABC, FOX, CBS, NBC, PBS, Telemundo, and Univision—broadcasting NEXTGEN TV for its viewers," commented Anne Schelle, managing director of Pearl TV, the broadcaster business group leading the NEXTGEN TV transition.
  • Miami viewers can learn more about NEXTGEN TV by visiting www.WatchNextGenTV.com , which offers a guide to cities carrying the service, as well as links to available NEXTGEN TV models.

FreeCast Home Ready to Serve Over 10 Million as ATSC 3.0 Rolls out in New York Metro Area

Retrieved on: 
Wednesday, October 25, 2023

NEW YORK, Oct. 25, 2023 /PRNewswire/ -- As ATSC 3.0 rolls out to the nation's largest television market, FreeCast is at the 2023 NAB Show in New York City, showing off an opportunity for over 10 million customers to benefit from the new broadcast technology. The company's recently-launched FreeCast Home box is a whole-home television solution, pairing local over-the-air broadcast channels with over 700 free streaming channels, and over 500,000 on-demand TV episodes and movies. This ultimate television offering, as large as many cable packages, can be had for a one-time cost of $200, less than a single monthly TV bill for many.

Key Points: 
  • NEW YORK, Oct. 25, 2023 /PRNewswire/ -- As ATSC 3.0 rolls out to the nation's largest television market, FreeCast is at the 2023 NAB Show in New York City, showing off an opportunity for over 10 million customers to benefit from the new broadcast technology.
  • The company's recently-launched FreeCast Home box is a whole-home television solution, pairing local over-the-air broadcast channels with over 700 free streaming channels, and over 500,000 on-demand TV episodes and movies.
  • With an HDTV antenna and a compatible device like FreeCast Home, consumers can enjoy these advanced features, and watch their local news, sports, and weather.
  • FreeCast Home was designed to take full advantage of the new ATSC 3.0 technology, and is fully backwards compatible with older ATSC 1.0 signals as well.

Avanci Video Launched as Licensing Platform for Internet Streaming Services

Retrieved on: 
Wednesday, October 18, 2023

Avanci, the leader in simplifying the sharing of advanced technologies, today announced the launch of Avanci Video, a new licensing platform for internet streaming services.

Key Points: 
  • Avanci, the leader in simplifying the sharing of advanced technologies, today announced the launch of Avanci Video, a new licensing platform for internet streaming services.
  • Amid rapid growth in video streaming services — projected to grow at a CAGR of more than 20% between now and 2030 — Avanci Video reduces the complexities in the patent licensing process through a single, comprehensive license for video streaming services.
  • View the full release here: https://www.businesswire.com/news/home/20231018819236/en/
    Avanci, a global leader in joint licensing solutions, launched Avanci Video, a comprehensive licensing platform for internet streaming services.
  • We invite companies that provide internet streaming services or that own patents essential to video standards to contact us to discuss our licensing platform.”
    To learn more about the Avanci Video platform, visit www.avanci.com/video .

NEXTGEN TV Expected to Surpass 10 Million Installed Devices in US Consumer Homes During 2023 Holiday Season With Launch of New York City Market

Retrieved on: 
Wednesday, October 18, 2023

NEW YORK, Oct. 18, 2023 /PRNewswire/ -- Pearl TV, the consortium of U.S. broadcast companies leading the nation's transition to NEXTGEN TV, and its network partners today spotlighted new milestones for NEXTGEN TV receivers and announced details of Pearl TV broadcasters' national holiday advertising campaign. On the eve of the Pepcom Holiday Spectacular!, where the consumer benefits of NEXTGEN TV will be highlighted, Pearl also applauded the collaborative efforts of New York City broadcasters launch of NEXTGEN TV, expanding the nationwide reach of NEXTGEN TV to 70% of American viewers and underscoring its momentum for broadcasters and consumers alike.

Key Points: 
  • in New York City to help promote and educate consumers on the many options they have when it comes to NEXTGEN TV.
  • And we praise New York City broadcasters for their collaboration and technical determination in bringing the standard to the country's largest television market."
  • Broadcasters have launched NEXTGEN TV service in New York City and surrounding areas—the number one television market in the county encompassing approximately 7.73 million TV households according to industry rankings.
  • Now broadcasting in more than 70 markets, NEXTGEN TV powered by ATSC 3.0 is expected to reach over 70% of U.S. television households in 2023.

Major New York City Broadcasters Launch NEXTGEN TV in Nation's Largest Market on October 16

Retrieved on: 
Monday, October 16, 2023

NEW YORK, Oct. 16, 2023 /PRNewswire/ -- The future of TV is coming to New York. Beginning October 16, viewers in the #1 television market in the country will be able to receive six local channels broadcasting NEXTGEN TV over-the-air: WCBS (2), WLIW (21), WMBQ-CD (46), WNBC (NBC 4), WNET (13), and WNJU (Telemundo 47). WLIW21 will host ATSC 3.0 for all participating stations by carrying its own signal and simulcasts from the other partner stations in a market that boasts a population of over 7.7 million TV households, according to the 2023 Nielsen DMA Rankings. All channels will be carried by WLIW21, but they will appear on their originally assigned local station lineups on all NEXTGEN TV receivers.

Key Points: 
  • Beginning October 16, viewers in the #1 television market in the country will be able to receive six local channels broadcasting NEXTGEN TV over-the-air: WCBS (2), WLIW (21), WMBQ-CD (46), WNBC (NBC 4), WNET (13), and WNJU (Telemundo 47).
  • All channels will be carried by WLIW21, but they will appear on their originally assigned local station lineups on all NEXTGEN TV receivers.
  • NEXTGEN TV is designed to enhance the best of local broadcasting with the digital technology of broadband and create an improved and compelling experience for viewers.
  • Viewers with a NEXTGEN TV supported television or device will be able to receive enhanced services.

Caldwell Cassady & Curry Attorneys in Dallas Ranked Among Nation's Best Intellectual Property Trial Lawyers

Retrieved on: 
Thursday, October 5, 2023

DALLAS, Oct. 5, 2023 /PRNewswire/ -- Three accomplished trial lawyers from the Dallas intellectual property and business litigation firm Caldwell Cassady & Curry are recognized in the 2024 Lawdragon 500 Leading Litigators in America rankings based on their years of success for clients in significant intellectual property disputes.

Key Points: 
  • DALLAS, Oct. 5, 2023 /PRNewswire/ -- Three accomplished trial lawyers from the Dallas intellectual property and business litigation firm Caldwell Cassady & Curry are recognized in the 2024 Lawdragon 500 Leading Litigators in America rankings based on their years of success for clients in significant intellectual property disputes.
  • Name principals Brad Caldwell , Jason Cassady , and Austin Curry are ranked in the compilation of the country's top trial attorneys based on nominations from other law firms and independent research and vetting conducted by Lawdragon's editorial team.
  • Caldwell Cassady & Curry has continued the firm's growth during the past year by welcoming experienced attorney John Summers back after his stint with the U.S. Attorney's Office.
  • The firm also added Richard Cochrane , Aisha Haley , and James Yang to its roster of intellectual property trial attorneys.

Now Available: Hisense L9H TriChroma™ Laser TV and L5H 4K Smart Laser TV, the Ultimate Big-Screen Packages for Any Room

Retrieved on: 
Tuesday, October 3, 2023

SUWANEE, Ga., Oct. 3, 2023 /PRNewswire/ -- Hisense , the Official TV and Home Appliance Partner of the NBA, announces the availability of the newest products in its 2023 Laser TV lineup: the L9H TriChroma™ triple-laser Laser TV and L5H 4K Smart Laser TV.

Key Points: 
  • SUWANEE, Ga., Oct. 3, 2023 /PRNewswire/ -- Hisense , the Official TV and Home Appliance Partner of the NBA, announces the availability of the newest products in its 2023 Laser TV lineup: the L9H TriChroma™ triple-laser Laser TV and L5H 4K Smart Laser TV.
  • Hisense is a leader in the Laser TV industry, with products that offer a complete solution to an immersive, big screen experience.
  • Both the L9H and L5H are available in two screen sizes: 100" or 120" and come paired with an easy-to-install screen.
  • The L9H reaches 3000 Lumens of peak brightness, providing a lifelike image no matter what room it is placed in.