ROCK THE BELLS AND M&M'S® PARTNER FOR HBCU SCHOOL OF MUSIC CAMPAIGN
LOS ANGELES, Dec. 18, 2023 /PRNewswire/ -- Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, announced a new initiative as part of a tiered partnership with M&M'S®, proudly part of Mars. The collaboration introduced Rock The Bells' HBCU (Historically Black Colleges and Universities) School of Music Campaign to celebrate and honor the impact of HBCU culture on the development of Hip-Hop.
- The HBCU School of Music campaign and Mars provided production and mentorship experiences to HBCU students and featured an intimate performance by GRAMMY-nominated artist Cordae.
- The collaboration introduced Rock The Bells' HBCU (Historically Black Colleges and Universities) School of Music Campaign to celebrate and honor the impact of HBCU culture on the development of Hip-Hop.
- Rock The Bells is committed to championing HBCUs and providing opportunities to spotlight the incredible talent within their campuses.
- We're thrilled to be partnering with him and Rock The Bells to help further the impact of HBCU culture on the development of Hip-Hop."