Rock the Bells

ROCK THE BELLS AND M&M'S® PARTNER FOR HBCU SCHOOL OF MUSIC CAMPAIGN

Retrieved on: 
Monday, December 18, 2023

LOS ANGELES, Dec. 18, 2023 /PRNewswire/ -- Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, announced a new initiative as part of a tiered partnership with M&M'S®, proudly part of Mars. The collaboration introduced Rock The Bells' HBCU (Historically Black Colleges and Universities) School of Music Campaign to celebrate and honor the impact of HBCU culture on the development of Hip-Hop.  

Key Points: 
  • The HBCU School of Music campaign and Mars provided production and mentorship experiences to HBCU students and featured an intimate performance by GRAMMY-nominated artist Cordae.
  • The collaboration introduced Rock The Bells' HBCU (Historically Black Colleges and Universities) School of Music Campaign to celebrate and honor the impact of HBCU culture on the development of Hip-Hop.
  • Rock The Bells is committed to championing HBCUs and providing opportunities to spotlight the incredible talent within their campuses.
  • We're thrilled to be partnering with him and Rock The Bells to help further the impact of HBCU culture on the development of Hip-Hop."

ROCK THE BELLS AND FORD 'ROCK THE CAMPUS' AT ALABAMA STATE UNIVERSITY WITH HOMECOMING ACTIVATION AND NEW YOUTUBE CONTENT SERIES

Retrieved on: 
Thursday, November 30, 2023

LOS ANGELES, Nov. 30, 2023 /PRNewswire/ -- Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, announced 'Rock The Campus' presented by Ford. During the 50th Anniversary of Hip-Hop celebration at Alabama State University on October 8-9, 'Rock The Campus' honored the culture and connection of Hip-Hop and HBCUs.

Key Points: 
  • LOS ANGELES, Nov. 30, 2023 /PRNewswire/ -- Rock The Bells , the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, announced 'Rock The Campus' presented by Ford.
  • During the 50th Anniversary of Hip-Hop celebration at Alabama State University on October 8-9, 'Rock The Campus' honored the culture and connection of Hip-Hop and HBCUs.
  • The Alabama State University's Department of Theatre Arts and its dance theater room was transformed into a Hip-Hop-themed time capsule to capture the impactful role HBCUs play in Hip-Hop.
  • Furthering its commitment to HBCUs, Rock The Bells and Ford are also announcing a sweepstakes with voting open to students, faculty, and alumni.

ROCK THE BELLS FESTIVAL SELLS OUT FOR A SECOND STRAIGHT YEAR WITH A CELEBRATION HONORING THE 50TH ANNIVERSARY OF HIP-HOP

Retrieved on: 
Tuesday, August 29, 2023

QUEENS, N.Y., Aug. 29, 2023 /PRNewswire/ -- LL COOL J's Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, sold out its annual Rock The Bells Festival celebrating 50 years of Hip-Hop for the second year in a row. Co-presented by Procter & Gamble and Walmart, the Festival featured epic performances by LL COOL J feat. DJ Z-Trip and The Roots, RUN DMC, Jungle Brothers, Black Sheep, Brand Nubian, Lost Boyz, Queen Latifah, Ludacris, Method Man & Redman, Swizz Beatz, Salt-n-Pepa, Big Daddy Kane, The God MC Rakim, Slick Rick, Boot Camp Clik feat. Buckshot and Evil Dee, Smif-N-Wessun, OGC and Rock & Bernadette Price, MC Lyte, Yo-Yo, MC Sha-Rock, Roxanne Shanté, Monie Love, Cold Crush Brothers.

Key Points: 
  • Buckshot and Evil Dee, Smif-N-Wessun, OGC and Rock & Bernadette Price, MC Lyte, Yo-Yo, MC Sha-Rock, Roxanne Shanté, Monie Love, Cold Crush Brothers.
  • "We're truly grateful for the incredible support we received for the Rock The Bells Festival, especially in this monumental year as we celebrate 50 Years of Hip-Hop," said James Cuthbert, President of Rock The Bells.
  • Upcoming updates and additional announcements can be found across Rock The Bells' Instagram , Facebook , and Twitter .
  • For Rock The Bells Festival media requests, please contact Skai Blue Media at [email protected] .

ROCK THE BELLS CLOSES SERIES B LED BY PARAMOUNT GLOBAL TO CONTINUE ELEVATING HIP-HOP CULTURE

Retrieved on: 
Monday, April 17, 2023

LOS ANGELES, April 17, 2023 /PRNewswire/ -- Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day founded by LL COOL J, announced today a $15 million Series B raise led by Raine Ventures, Irving Azoff of Iconic Artists Group, and Paramount Global, with participation from Amex Ventures, Wildcat Capital Management and Capstar Ventures. The company also received additional investment from ASK Capital, North Island (Glenn Hutchins), AME Cloud Ventures and XO Capital.

Key Points: 
  • Investments will support Rock The Bells' ongoing commitment to elevate and advance Hip-Hop culture and expand the culture across industries.
  • As the ultimate champion and destination for timeless Hip-Hop, Rock The Bells provides Hip-Hop lovers with a single global destination for content, commerce and experiences.
  • "This Series B round is a reflection of the confidence that our investors have in Rock The Bells as a global platform," said LL COOL J, Founder and CEO of Rock The Bells.
  • "Rock The Bells has brand affinity that's been built over time through consistency and authenticity," said James Cuthbert, President of Rock The Bells.

TWITTER'S ELON MUSK TO JOIN NBCUNIVERSAL'S LINDA YACCARINO ON STAGE AT POSSIBLE'S INAUGURAL MARKETING EVENT

Retrieved on: 
Friday, March 24, 2023

NEW YORK, March 24, 2023 /PRNewswire/ -- Beyond Ordinary Events, Inc. and POSSIBLE, the premier marquee marketing event, announced today a new addition to their prestigious speaker lineup. Elon Musk, CEO, Twitter and Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal will join forces on stage in a keynote entitled: "Twitter 2.0: From Conversations to Partnerships."

Key Points: 
  • Elon Musk, CEO, Twitter and Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal will join forces on stage in a keynote entitled: "Twitter 2.0: From Conversations to Partnerships."
  • The session is an intimate conversation between Yaccarino and Musk discussing Twitter 2.0 and what the future holds for marketers on the platform and the role Twitter plays in cultural conversations.
  • As Chairman of Global Advertising and Partnerships, Linda Yaccarino is the strategic and operational bridge across NBCUniversal's global networks, properties, and business units.
  • POSSIBLE is a new tentpole event that brings together the most influential marketing, business leaders, and visionaries from technology, digital, media, entertainment, and culture.

Grammy Award Winner, Rock and Roll Hall of Fame Inductee, Rock The Bells Founder and CEO LL COOL J to Join MediaLink and Yahoo for a Fireside Chat Kicking Off POSSIBLE's Inaugural Marketing Event in Style

Retrieved on: 
Thursday, March 2, 2023

NEW YORK, March 02, 2023 (GLOBE NEWSWIRE) -- Beyond Ordinary Events, Inc. and POSSIBLE, a premier marquee marketing event, today announced that LL COOL J, a two-time Grammy® Award-winning Hip-Hop icon, Rock & Roll Hall of Fame inductee, Kennedy Center Honoree, recording artist, actor, author, entertainment icon and Founder and CEO of Rock The Bells will be joining the stage to launch the inaugural event. LL COOL J will join a fireside chat hosted by Michael Kassan, CEO of MediaLink, and Jim Lanzone, CEO of Yahoo, to talk about how, as innovators, they created or reimagined brands to appeal to a new generation of consumers. 

Key Points: 
  • LL COOL J will join a fireside chat hosted by Michael Kassan, CEO of MediaLink, and Jim Lanzone, CEO of Yahoo, to talk about how, as innovators, they created or reimagined brands to appeal to a new generation of consumers.
  • POSSIBLE is a new tentpole event that brings together the most influential marketing,  business leaders, and visionaries from technology, digital, media, entertainment, and culture.
  • We are grateful to MediaLink and Yahoo in bringing this session to life at POSSIBLE.
  • Look for more announcements on content, partners, speakers, celebrities, entertainers, and influencers to come soon.

CDC Foundation's "Live to the Beat" Returns to Hip Hop Roots to Celebrate One Year Anniversary of Campaign to Combat Heart Disease in Black Adults

Retrieved on: 
Friday, February 17, 2023

ATLANTA, Feb. 17, 2023 /PRNewswire/ -- The health implications from COVID-19 have been felt across society, especially for the Black community. According to a recent report from the Centers for Disease Control and Prevention (CDC), the national decline in heart disease death rate reversed during the COVID-19 pandemic, disproportionately affecting Black adults. CDC data show that during the pandemic the United States lost approximately five years of progress in reducing heart disease rates across all races and ethnicities. Black adults experienced approximately 10 years of lost progress. On Saturday, February 25 in Atlanta, the CDC Foundation's "Live to the Beat" campaign will leverage the 50th anniversary of Hip Hop, American Heart Month as well as Black History Month to shine a spotlight on steps people can take to improve their heart health by hosting an immersive cultural health and wellness event, "Live to the Beat." The event will be hosted by renowned rapper Killer Mike and streamed live online at LiveToTheBeat.org.

Key Points: 
  • ATLANTA, Feb. 17, 2023 /PRNewswire/ -- The health implications from COVID-19 have been felt across society, especially for the Black community.
  • According to a recent report from the Centers for Disease Control and Prevention (CDC), the national decline in heart disease death rate reversed during the COVID-19 pandemic, disproportionately affecting Black adults.
  • CDC data show that during the pandemic the United States lost approximately five years of progress in reducing heart disease rates across all races and ethnicities.
  • Although mortality rates have increased across all demographic groups, Black adults continue to be disproportionately affected.

The Fresh Dolls by World of EPI Releases New Collection with LL COOL J's Global Hip-Hop Platform Rock The Bells

Retrieved on: 
Tuesday, November 22, 2022

CHULA VISTA, Calif., Nov. 22, 2022 /PRNewswire/ -- The Fresh Dolls by World of EPI, a leading manufacturer of multicultural dolls and toys, and Rock The Bells, the global lifestyle platform elevating Hip-Hop culture from its roots to the modern day, founded by entertainment icon LL COOL J, today announced the release of a Hip-Hop themed collection available in-store and online at select Walmart locations.

Key Points: 
  • Since the 1970s, Hip-Hop culture has evolved to become a global phenomenon impacting the lives of generations young and old.
  • We are excited to collaborate with Rock The Bells to highlight Hip-Hop culture, which continues to influence and inspire.
  • Visit us at www.rockthebells.com , stream LL COOL J's Rock The Bells Radio on SiriusXM Channel 43 and follow us @RockTheBells - keep it locked.
  • Today, the World of EPI dolls can be found in stores across the globe, including giant retailers like Amazon, Walmart, Target, Macy's, and Walgreens.

Procter & Gamble Accelerates Action to Widen the Screen by Building a Pipeline of Diverse Talent, Reaching Underrepresented Audiences and Driving Inclusive Growth in the Media Industry

Retrieved on: 
Thursday, June 16, 2022

We started with, and continue to step up for, Black creators, but it doesnt stop there.

Key Points: 
  • We started with, and continue to step up for, Black creators, but it doesnt stop there.
  • We are now expanding our efforts to Widen the Screen for more underrepresented creators by bringing together partners from across the industry to make systemic change and drive creativity for growth and good, continued Pritchard.
  • Continuing to use its reach to bring together companies and voices from across the industry to drive creative transformation.
  • For more information and to join P&G in taking action to Widen The Screen to Widen Our View, visit pg.com/widenthescreen and pg.com/queencollective.

Pampers Takes Action to Help Address Black Maternal Health Disparity by Launching Limited Edition NFT to Support Black Mamas Matter Alliance

Retrieved on: 
Monday, April 11, 2022

This Black Maternal Health Week, Pampers will help further BMMAs work centered on providing Black women scholarships, maternity care and advocacy.

Key Points: 
  • This Black Maternal Health Week, Pampers will help further BMMAs work centered on providing Black women scholarships, maternity care and advocacy.
  • We appreciate the support and amplification of our Black Maternal Health Week campaign by Pampers, said Angela D. Aina, executive director at Black Mamas Matter Alliance.
  • The Black Maternal Health Week sponsorship and NFT auction builds on Pampers track record of taking action to address maternal health disparity.
  • For more information, visit the Pampers Black Maternal Health hub to learn more and purchase the limited edition NFT to help drive change and support Black moms.