Pixalate Introduces Samsung Connected TV Trends Report: Samsung Global Programmatic Advertising Market Share Hits 19% in Q1 2023
LONDON, June 21, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, introduces the Samsung Connected TV Trends Report Q1 2023, analyzing Samsung Smart TV's position in the open programmatic advertising market.
- Samsung Smart TV commands increasing programmatic advertising market share, 19% in Q1 2023 up 3 percentage points YoY, trailing Roku (46%) and beating Amazon Fire TV (9%).
- LONDON, June 21, 2023 /PRNewswire/ -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, introduces the Samsung Connected TV Trends Report Q1 2023 , analyzing Samsung Smart TV's position in the open programmatic advertising market.
- Samsung Smart TV global programmatic advertising market share reaches 19% in Q1 2023, up from 16% in Q1 2022.
- Top 5 Grossing Samsung Smart TV Apps, Q1 2023 Open Programmatic Advertising: