Young Global Leaders

PepsiCo Announces Second Round of Projects Funded by Its Global Agriculture Accelerator, The Positive Agriculture Outcomes Fund

Retrieved on: 
Thursday, October 20, 2022

PURCHASE, N.Y., Oct. 20, 2022 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) today announced the continuation of its global agriculture accelerator, the Positive Agriculture Outcomes (PAO) Fund, by granting 14 business projects across 11 countries funding to address some of the most intractable challenges facing agriculture today.

Key Points: 
  • Launched in August 2021, the PAO Fund offers PepsiCo market teams co-investment to accelerate diverse and innovative Positive Agriculture projects.
  • Across 2021 and 2022, the PAO Fund catalyzed PepsiCo investments in over 20 different projects, estimated to total more than $27 million through 2026.
  • Positive Agriculture, one pillar of the company's pep+ (PepsiCo Positive) agenda, is the company's aim to source crops and ingredients in a way that accelerates regenerative agriculture and strengthens farming communities.
  • Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

CHEETOS® MAKES MISCHIEF IN THE METAVERSE WITH THE LAUNCH OF HALLOWEEN-THEMED CHESTERVILLE

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Tuesday, October 18, 2022

PLANO, Texas, Oct. 18, 2022 /PRNewswire/ -- After many years of instigating mischief in the real world, Chester Cheetah and Cheetos® are taking their antics to virtual reality this Halloween. Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlike any place – real or virtual – Cheetos fans have visited before. Riddled with all sorts of tricks and a chance to bring a flavor back to life in the real world, Chesterville is the first venture into virtual reality for both Cheetos and the iconic Frito-Lay® snack portfolio.

Key Points: 
  • Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlike any place real or virtual Cheetos fans have visited before.
  • Players are challenged to complete tasks around Chesterville, with some mischievous tools, to help them earn points on their "mischief meter."
  • They'll have access to a stash of Cheetos Mischief Makers to help conquer challenges and raise their mischief meter score.
  • Cheetos' Mischief Makers aren't the only way to cause mischief in Chesterville.

Quaker® Unveils "Quaker Hunger Clock" and Teams Up with Feeding America® to Raise Funds for 5 Million Meals by Super Bowl LVII

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Friday, October 14, 2022

CHICAGO, Oct. 14, 2022 /PRNewswire/ -- Super Bowl LVII is fast-approaching, and Quaker, a subsidiary of PepsiCo, is counting down the days (and minutes) a little differently this year. As the official oatmeal sponsor of the NFL, Quaker is introducing the Quaker Hunger Clock in partnership with Feeding America.

Key Points: 
  • As the official oatmeal sponsor of the NFL, Quaker is introducing the Quaker Hunger Clock in partnership with Feeding America.
  • The Quaker Hunger Clock counts down the minutes to Super Bowl LVII while counting up to Quaker's goal of funding for 5 million meals donated.
  • The QR code featured on the clock will direct people to QuakerHungerClock.com where they can help by donating to Feeding America.
  • Every donation made through QuakerHungerClock.com triggers a change in the clock's meal tally and helps Feeding America tackle hunger.

LITTLE CAESARS® AND MTN DEW® ANNOUNCE GAMING COMBO AND IN-GAME ITEMS AHEAD OF CALL OF DUTY®: MODERN WARFARE® II RELEASE*

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Thursday, October 13, 2022

PURCHASE, N.Y., Oct. 13, 2022 /PRNewswire/ -- Little Caesars® and MTN DEW® are always looking to keep their fans fueled up and ready to go. That's why the brands are joining forces ahead of the release of the new Call of Duty®: Modern Warfare® II, helping fans across the U.S. elevate their gaming experiences and excite their taste buds.

Key Points: 
  • Beginning Monday, October 17 through Saturday, December 31, gamers who order from Little Caesars can get their hands on unique codes that unlock Dual 2XP for Callof Duty: Modern Warfare II.
  • "Joining forces with our partners at Little Caesars gives us the opportunity to up the ante for fans by creating a meal combo that's designed to elevate their gaming experience."
  • "Little Caesars pizza is a perfect enhancement to a night of gaming," said Greg Hamilton, Senior Vice President of Marketing at Little Caesars.
  • In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW VOLTAGE, MTN DEW Zero Sugar, MTN DEW MAJOR MELON, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK and MTN DEW SPARK Zero Sugar.

Rockstar Energy Drink Enlists Pop Culture Phenomenon Angus Cloud as Brand Partner

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Thursday, October 13, 2022

PURCHASE, N.Y., Oct. 13, 2022 /PRNewswire/ -- What's next for Rockstar Energy Drink? Today, the brand announced a partnership with actor and pop culture phenomenon, Angus Cloud. Together, the two will inspire fans to fuel their passions through a series of one-of-a-kind activations. 

Key Points: 
  • Today, the brand announced a partnership with actor and pop culture phenomenon, Angus Cloud.
  • The partnership marks a significant milestone for Angus, who will bring his creativity and style to the popular energy drink brand.
  • Now, Angus is joining forces with Rockstar Energy to celebrate cultural momentsthat reflect Angus' many passions which align with the values and brand ethos of Rockstar Energy.
  • "I've been drinking Rockstar Energy for a while, so when they came to me with this partnership opportunity, I couldn't think of a more dope collaboration," says Angus Cloud.

PEPSI® DEBUTS WORLD PREMIERE OF ACTION PACKED FOOTBALL FILM "NUTMEG ROYALE" STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO

Retrieved on: 
Thursday, October 13, 2022

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi has dropped its most exciting football film to date, 'Nutmeg Royale'. Centered around the beautiful game's craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline 'Thirsty For More'.

Key Points: 
  • Leading with an epic hero film, fans can see the world's all time football great and seven time Ballon D'Or winner - Leo Messi - alongside iconic players - Paul Pogba and Ronaldinho - take part in their toughest match to date.
  • Outwitting each other, as well as unsuspecting locals alike, the elite football stars battle it out in a sensationally entertaining nutmeg tournament.
  • Adding to the legendary line-up, football influencers Luva de Pedreiro and Kaljit Atwal can also be spotted showcasing their trademark skills.
  • Leo Messi: "It's great to be back working with Pepsi and creating entertaining football moments for fans.

PEPSI MAX® DEBUTS WORLD PREMIERE OF ACTION PACKED FOOTBALL FILM "NUTMEG ROYALE" STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO

Retrieved on: 
Thursday, October 13, 2022

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi MAX has dropped its most exciting football film to date, 'Nutmeg Royale'. Centered around the beautiful game's craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline 'Thirsty For More'.

Key Points: 
  • NEW YORK, Oct. 13, 2022 /PRNewswire/ --#THIRSTYFORMORE - Today, Pepsi MAX has dropped its most exciting football filmto date, ' Nutmeg Royale '.
  • Adding to the legendary line-up, football influencers Luva de Pedreiro and Kaljit Atwal can also be spotted showcasing their trademark skills.
  • Leo Messi: "It's great to be back working with Pepsi MAX and creating entertaining football moments for fans.
  • Paul Pogba: "This is one of my favorite Pepsi MAX campaigns that I've worked on yet!

Pepsi® Dig In Launches First-Ever Culinary Residency Program at MGM's Mandalay Bay and Luxor Featuring Exclusive Dishes from Top Black-Owned Restaurants Across the Country

Retrieved on: 
Thursday, October 6, 2022

PURCHASE, N.Y., Oct. 6, 2022 /PRNewswire/ -- Pepsi Dig In, a purpose-driven platform designed to drive access, business acceleration and awareness for Black-owned restaurants, announces its first ever Restaurant Royalty Residency program bringing signature dishes from Black-owned restaurants across the United States to one of the country's largest culinary destinations: Las Vegas. The program aims to celebrate Black-owned restaurants and drive national awareness to the next generation of Black restaurant industry leaders.

Key Points: 
  • The program aims to celebrate Black-owned restaurants and drive national awareness to the next generation of Black restaurant industry leaders.
  • That's why I'm passionate about supporting Pepsi Dig In and programs like this MGM residency."
  • Fans are encouraged to visit Mandalay Bay and Luxor hotels in Las Vegas through February to take part in Pepsi Dig In's exclusive dining experience.
  • "The Pepsi Dig In initiative combined with our company's renowned culinary program provides the ideal platform to continue leading with a purpose.

PEPSI® TEASES FOOTBALL FILM STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO, IN CELEBRATION OF NEW INTERNATIONAL BRAND CAMPAIGN 'THIRSTY FOR MORE'

Retrieved on: 
Thursday, October 6, 2022

LONDON, Oct. 6, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi® has announced the launch of 'Thirsty For More', a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film 'Nutmeg Royale' starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi that will shape all future international programs.

Key Points: 
  • LONDON, Oct. 6, 2022 /PRNewswire/ -- #THIRSTYFORMORE -Today, Pepsi has announced the launch of 'Thirsty For More', a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film 'Nutmeg Royale' starring global football icons Leo Messi, Ronaldinho and Paul Pogba.
  • The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi that will shape all future international programs.
  • To showcase the 'Thirsty For More' mindset, Pepsi has teased its upcoming 'Nutmeg Royale' football film.
  • Pepsi in Latin America has also been among the first to introduce the new campaign in March 2022.

PEPSI MAX® TEASES FOOTBALL FILM STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO, IN CELEBRATION OF NEW INTERNATIONAL BRAND CAMPAIGN 'THIRSTY FOR MORE'

Retrieved on: 
Thursday, October 6, 2022

LONDON, Oct. 6, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi MAX® has announced the launch of 'Thirsty For More', a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film 'Nutmeg Royale' starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs.

Key Points: 
  • The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs.
  • To showcase the 'Thirsty For More' mindset, Pepsi MAX has teased its upcoming 'Nutmeg Royale' football film.
  • Pepsi MAX in Latin America has also been among the first to introduce the new campaign in March 2022.
  • Stay tuned for the launch of Nutmeg Royale and more exciting, unmissable drops from Pepsi MAX in the coming weeks.