Save-A-Lot and Food 4 Less are Top Retailers for SNAP Customers, dunnhumby Finds
CHICAGO, May 22, 2023 /PRNewswire-PRWeb/ -- dunnhumby, the global leader in customer data science, today released a special report examining which U.S. grocery retailers are best positioned to win the loyalty of current and potential Supplemental Nutrition Assistance Program (SNAP) recipients and how retailers can limit grocery sales losses due to recently enacted SNAP reductions. The SNAP Rollercoaster: A dunnhumby Special Report on Hunger in the U.S. ranked Save-A-Lot, Food 4 Less, and Dollar General as the top three grocery retailers for SNAP customers with Winco and Grocery Outlet rounding out the top five. The next five retailers in the top ten are Price Rite (6), Walmart (7), Aldi (8), Marcs (9) and H-E-B (10).
- The SNAP Rollercoaster: A dunnhumby Special Report on Hunger in the U.S. ranked Save-A-Lot, Food 4 Less, and Dollar General as the top three grocery retailers for SNAP customers with Winco and Grocery Outlet rounding out the top five.
- Cashiers and food service workers are twice as likely as the general population to be on SNAP.
- Retailers should look at SNAP and food insecure customers as a segment to target with actions that appeal to them.
- However, retailers can serve the SNAP and food insecure customer by more thinly slicing their price sensitivity segmentations.