Brand activism

Plintron awarded Most Innovative Marketing by a Digital Brand - LATAM -2023

Retrieved on: 
Thursday, September 14, 2023

LONDON, Sept. 14, 2023 /PRNewswire/ -- Plintron has been awarded Most Innovative Marketing by a Digital Brand – LATAM -2023 at the Global Brand Awards announced by the Global Brands Magazine.

Key Points: 
  • LONDON, Sept. 14, 2023 /PRNewswire/ -- Plintron has been awarded Most Innovative Marketing by a Digital Brand – LATAM -2023 at the Global Brand Awards announced by the Global Brands Magazine.
  • Plintron was selected from a very competitive group of entrants, all of whom demonstrated unique service delivery towards evolving technology sectors.
  • Plintron was awarded this honour for its exceptional Branding Activities, Digital and Offline Marketing campaigns in the LATAM region.
  • Subhashree Radhakrishnan, Vice Chairman and Co-Founder of Plintron said, "Being awarded The Most Innovative Marketing by a Digital Brand, is an affirmation of our recognition   and visibility in LATAM as a leading Digital Communications and SaaS brand."

Plintron wins Most Innovative Digital Communications Cloud Technology - Europe -2023

Retrieved on: 
Thursday, August 31, 2023

LONDON, Aug. 31, 2023 /PRNewswire/ -- Plintron has been awarded the Most Innovative Digital Communications Cloud Technology – Europe -2023 at the Global Brand Awards announced by the Global Brands Magazine.

Key Points: 
  • LONDON, Aug. 31, 2023 /PRNewswire/ -- Plintron has been awarded the Most Innovative Digital Communications Cloud Technology – Europe -2023 at the Global Brand Awards announced by the Global Brands Magazine.
  • Plintron was selected from a very competitive group of entrants, all of whom demonstrated unique service delivery towards evolving technology sectors.
  • Subhashree Radhakrishnan, Vice Chairman and Co-Founder of Plintron said, "Being awarded The Most Innovative Digital Communications Cloud Technology brand in Europe, is a recognition of Plintron's focus on innovation, quality, customer service and digital processes."
  • Plintron has been awarded the Most Innovative Digital Communications Cloud Technology – Europe -2023 Brand for its IMS and VoLTE implementation in Italy.

The Body Shop launches at Shoppers Drug Mart

Retrieved on: 
Monday, August 28, 2023

The beloved beauty brand expands beyond brick-and-mortar; set to arrive in 50 Shoppers Drug Mart locations and online this fall

Key Points: 
  • The beloved beauty brand expands beyond brick-and-mortar; set to arrive in 50 Shoppers Drug Mart locations and online this fall
    TORONTO, Aug. 28, 2023 /CNW/ - Activist beauty brand The Body Shop, launches in Shoppers Drug Mart stores across Canada today.
  • The Body Shop will also be available at an additional 25 Shoppers Drug Mart stores early October, with plans to expand further in 2024.
  • The Body Shop products will be available at select Shoppers Drug Mart locations in the following provinces: Alberta, Saskatchewan, Manitoba, British Columbia, Ontario, Nova Scotia, New Brunswick, Newfoundland, and Prince Edward Island.
  • To shop The Body Shop online at Shoppers Drug Mart, visit this link .

EMERALD VILLAGE WEST HOLLYWOOD ANNOUNCES FIRST EVER LOS CANNABIS FESTIVAL CELEBRATING PRIDE MONTH

Retrieved on: 
Friday, May 26, 2023

Celebrates Pride Month with Citywide Cannabis Events Including Drag Shows, Budtender Appreciations, WEHO Pride Parade Watch Parties and More

Key Points: 
  • Celebrates Pride Month with Citywide Cannabis Events Including Drag Shows, Budtender Appreciations, WEHO Pride Parade Watch Parties and More
    WEST HOLLYWOOD, CA – MAY 24, 2023 – Emerald Village West Hollywood cannabis travel and tourism board is thrilled to announce the first-ever Los Cannabis Festival presented by Emerald Village West Hollywood and WeedMaps, a monthlong series of citywide cannabis events celebrating the LGBTQ+ community.
  • Los Cannabis Festival aims to promote inclusivity, diversity, and the spirit of Pride within the cannabis industry at participating dispensaries and lounges throughout West Hollywood showcasing a range of activities that highlight LGBTQ+ owned cannabis products, renowned drag artists, the 2nd Annual WEHO Pride and more.
  • “We are thrilled to bring the first-ever Los Cannabis Festival to West Hollywood, a citywide event that promises an exciting approach for celebrating both the LGBTQ+ and cannabis communities,” said Scott Schmidt, Executive Director for Emerald Village West Hollywood.
  • Whether you are a member of the LGBTQ+ community, an ally, or a cannabis enthusiast Emerald Village West Hollywood encourages everyone to join the Los Cannabis Festival activities, consume responsibly and celebrate the unity, love, and acceptance that Pride Month represents.

SweetLeaf Once Again Teams Up with BAM and Kroger Health to Drive Everyday Wellness

Retrieved on: 
Wednesday, April 19, 2023

BAM created a NASCAR-themed mobile marketing tour for Kroger Health and has connected SweetLeaf with the health-related program that promotes healthy lifestyles and living life at full speed.

Key Points: 
  • BAM created a NASCAR-themed mobile marketing tour for Kroger Health and has connected SweetLeaf with the health-related program that promotes healthy lifestyles and living life at full speed.
  • Over the next year, SweetLeaf will be working alongside BAM to play a role in the Kroger Health pop up events that will hit 12 NASCAR race markets in several Kroger divisions.
  • Kroger Health, the healthcare division of The Kroger Co., was recently named Mass Market Retailers' (MMR's) Retailer of the Year.
  • SweetLeaf products bridge the gap between wellness and food, supporting this important Kroger Health program through BAM.

PINNACLE LIVE RAISES THE BAR FOR EVENT PRODUCTION

Retrieved on: 
Tuesday, April 11, 2023

CHICAGO, April 11, 2023 /PRNewswire/ -- Pinnacle Live, the premium event experience and technology company for the hospitality and event industry, today announced the launch of its new Event Production Division, led by industry veteran, Dan Sherman.

Key Points: 
  • Industry veterans launch Pinnacle Live Event Productions to meet the demands of event organizers.
  • CHICAGO, April 11, 2023 /PRNewswire/ -- Pinnacle Live , the premium event experience and technology company for the hospitality and event industry, today announced the launch of its new Event Production Division, led by industry veteran, Dan Sherman.
  • Additionally, Dave Arendes will be joining Pinnacle Live Event Productions assuming a vital role in the leadership team as the Senior Vice President of Sales Operations.
  • "This new division brings energy and excitement to Pinnacle Live, and I can't wait to see the impact on the event industry," said Eddy Eisenberg, CEO of Pinnacle Live.

Urban Umbrella Launches Art Activation Product at Design Miami/ 2022 With Jason Jacques Gallery

Retrieved on: 
Friday, December 2, 2022

Urban design firm Urban Umbrella took center stage at Design Miami/ 2022, providing its new Art Activation product for an exhibit hosted by Jason Jacques Gallery.

Key Points: 
  • Urban design firm Urban Umbrella took center stage at Design Miami/ 2022, providing its new Art Activation product for an exhibit hosted by Jason Jacques Gallery.
  • Jason Jacques Gallery commissioned the new product as a multi-level structure ensconcing Finnish ceramic sculptor Kim Simonssons Moss People.
  • View the full release here: https://www.businesswire.com/news/home/20221202005070/en/
    Jason Jacques Gallerys Design Miami/ 2022 presentation featuring Moss Children by Kim Simonsson and an installation by Urban Umbrella.
  • The Urban Umbrella Art Activation with Jason Jacques Gallery is located at Design Miami/ 2022, booth #G07 and will be on display through December 4th.

Brands Could Save Millions in Paid Search With Adthena's New Brand Activator Automation Tool

Retrieved on: 
Tuesday, September 6, 2022

AUSTIN, Texas, Sept. 06, 2022 (GLOBE NEWSWIRE) -- Adthena , the leader in AI-powered search intelligence, today announced the launch of its innovative Brand Activator automation tool .

Key Points: 
  • AUSTIN, Texas, Sept. 06, 2022 (GLOBE NEWSWIRE) -- Adthena , the leader in AI-powered search intelligence, today announced the launch of its innovative Brand Activator automation tool .
  • Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually.
  • Brand Activator automatically switches off and reactivates a brand's bidding as rivals exit and re-enter the auction on a customer's brand terms.
  • "Adthena's new Brand Activator could save many large brands millions of dollars a year," said Ian O'Rourke, CEO & Founder of Adthena.

Cosmetic Executive Women (CEW) Hosts Annual Women's Leadership Awards

Retrieved on: 
Tuesday, June 7, 2022

NEW YORK, June 7, 2022 /PRNewswire/ -- Cosmetic Executive Women (CEW) celebrated women and achievement Friday at the 2022 Women's Leadership Awards – a program that embodies CEW's mission to motivate, elevate, and advance female leaders who are shaping the beauty industry today.

Key Points: 
  • NEW YORK, June 7, 2022 /PRNewswire/ -- Cosmetic Executive Women (CEW) celebrated women and achievement Friday at the 2022 Women's Leadership Awards a program that embodies CEW's mission to motivate, elevate, and advance female leaders who are shaping the beauty industry today.
  • "The Achiever Award recipients are the futureof the beauty business, representing different backgrounds, experiences, cultures, ages, leadership styles and points of view," said Carlotta Jacobson, CEW President.
  • They are expanding our industry in new directions, and building a better, more equitable workplace."
  • Event partners includeBeauty Inc, Fairchild Media Group, Consultancy Media, Kaplow Communications, Badger Agency, and Suite K.
    Cosmetic Executive Women (CEW) is an international organization of 9,000+ individual members representing beauty and related businesses, including leading brands, indies, retailers, media, and suppliers.

MERRELL WINS FIRST REGGIE AWARD FOR "MAKE YOUR MILES WILD" BRAND CAMPAIGN

Retrieved on: 
Wednesday, April 20, 2022

ROCKFORD, Mich., April 20, 2022 /PRNewswire/ -- Merrell , the leading outdoor performance and lifestyle brand,has been awarded its first Association of National Advertisers (ANA) REGGIE Award for its Trail Running Month: Make Your Miles Wild campaign.

Key Points: 
  • ROCKFORD, Mich., April 20, 2022 /PRNewswire/ -- Merrell , the leading outdoor performance and lifestyle brand,has been awarded its first Association of National Advertisers (ANA) REGGIE Award for its Trail Running Month: Make Your Miles Wild campaign.
  • The campaign took home a silver award in the Small Budget Brand Activation Marketing category.
  • Since 1983 the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies.
  • It is the most honored award in the Brand Activation industry, recognized as the crme de la crme in the marketing world.