Sid Lee

Kanuk Changes Hands

Retrieved on: 
Tuesday, May 7, 2024
Fashion, Retail, Sid Lee, Acquisition, Absolut Vodka, Multimedia, Season, Creativity, Psycho Bunny, Corporation, Adidas

With over 30 years of experience building brands, particularly at Sid Lee, Mr. Cesvet aims to propel Kanuk into Canadian and international markets by emphasizing creativity.

Key Points: 
  • With over 30 years of experience building brands, particularly at Sid Lee, Mr. Cesvet aims to propel Kanuk into Canadian and international markets by emphasizing creativity.
  • I believe that my experience at Sid Lee and more recently at Psycho Bunny will definitely be an asset in relaunching Kanuk.
  • Mr. Cesvet will serve as Chief Creative Executive for both Psycho Bunny and Kanuk.
  • His expertise is recognized, and the future of Kanuk appears more promising than ever."

ANGEL'S ENVY® DEBUTS "WORTH THE ENVY" CAMPAIGN, INSPIRING OTHERS TO REVERE TRADITION, EMBRACE PROGRESS, AND REIMAGINE THE EXPECTED

Retrieved on: 
Thursday, April 18, 2024
Tin, Motivation, Envy, Digital, Golf Channel, NBC Sports, Sid Lee, Sport, Coffee

HAMILTON, Bermuda, April 18, 2024 /PRNewswire/ -- ANGEL'S ENVY®, the global brand that produces finished whiskeys at their Louisville-based distillery, announces its new campaign, "Worth The Envy." Launching across the U.S., the TV, digital, social, and multimedia campaign launches to motivate people everywhere to raise the bar. As a brand at the forefront of the whiskey industry, ANGEL'S ENVY is on a mission to transcend and reimagine the category by breaking out of the traditional norms.

Key Points: 
  • Launching across the U.S., the TV, digital, social, and multimedia campaign launches to motivate people everywhere to raise the bar.
  • As a brand at the forefront of the whiskey industry, ANGEL'S ENVY is on a mission to transcend and reimagine the category by breaking out of the traditional norms.
  • Inspired by the brand's name and origin story, ANGEL'S ENVY's "Worth The Envy" campaign redefines envy as a virtue.
  • "At ANGEL'S ENVY, we pride ourselves in our innovative nature and origin.

Menswear Disruptor Psycho Bunny Propels 2022 Global Retail Expansion

Retrieved on: 
Tuesday, May 31, 2022
Saul Brandman, Thought, Life, BBRC, NEW, Growth, Sid Lee, CEO, Beauty, Psycho Bunny

NEW YORK, May 31, 2022 /PRNewswire-PRWeb/ -- New York-based menswear brand Psycho Bunny is accelerating its global expansion, capitalizing on its hyper-growth in recent years, to grow its portfolio of brick and mortar stores to 70 stores worldwide by the end of 2022. With 29 stores in the US and 30 stores in Latin America at present, and four new stores set to open in Canada to mark the brand's debut in the new market, Psycho Bunny stands out in its brick and mortar retail domination and has seen its business triple in the last year.

Key Points: 
  • With 130 new stores worldwide on the horizon, the brand has its sights set on reinventing the menswear category on a global scale
    NEW YORK, May 31, 2022 /PRNewswire-PRWeb/ -- New York-based menswear brand Psycho Bunny is accelerating its global expansion, capitalizing on its hyper-growth in recent years, to grow its portfolio of brick and mortar stores to 70 stores worldwide by the end of 2022.
  • Under this new collective of creative and retail visionaries, Psycho Bunny has catapulted to new heights.
  • Today, Psycho Bunny is a privately-held company with offices in its founding city of New York and headquarters in Montreal with Brandman acting as global CEO.
  • Amidst, and despite, the global pandemic's impact on the retail industry, Psycho Bunny tripled its business and opened 20 stores across the US.

Eric Cruz Joins DDB San Francisco as Executive Creative Director

Retrieved on: 
Wednesday, November 17, 2021
Los Angeles Rams, SF, Tokyo Industries, NYSE, ADSTAR, Volkswagen, Digital Kitchen, Converse, Public relations, CSS, Omnicom Group, Marketing, Spandex, Advertising, Nike, ECD, FWA, Warner Bros., Mars, Advanced Innovation Design Approach, Oculus (brand), D, Tubi, Communication, NBA, Center, Army of the United States, View, ADC, Macdonald, Semantic Web, Molson Coors Beverage Company, McDonald's, Diageo, Creativity, Apple, AD, Entrepreneurship, Gore-Tex, OMC, J&J, Robin Wolaner, Multimedia, San Francisco, Growth, Sid Lee, AKQA, JetBlue, Industry, Japan Media Arts Festival, City, DDB, DDB Worldwide, Innovation, TED (conference), Design, Film

NEW YORK, Nov. 17, 2021 /PRNewswire/ -- DDB North Americahas announcedthat Eric Cruz has joined DDB San Francisco as Executive Creative Director, partnering with Executive Creative Director Ben Wolan.

Key Points: 
  • NEW YORK, Nov. 17, 2021 /PRNewswire/ -- DDB North Americahas announcedthat Eric Cruz has joined DDB San Francisco as Executive Creative Director, partnering with Executive Creative Director Ben Wolan.
  • The addition of Cruz rounds out DDB SF's suite of capabilities and propels the agency as an agile creative partner in the connected age.
  • Eric represents both the momentum of our growth to date, but also brings critical capabilities to launch us into the future.
  • Cruz is a Filipino-American globalist, creative leader, designer, and educator, who brings over 23 years of industry experience.

McCann Expands Creative Leadership To Meet Demands Of Ongoing Growth

Retrieved on: 
Tuesday, November 16, 2021
Momentum, Sid Lee, Play-Doh, IPG, Procter & Gamble, MRM, Movistar, D, Target, Nike, The Interpublic Group of Companies, Adidas, M&C Saatchi, Macy's, ADC, Skittles, Millington, Culture, Leadership, BBDO, Volkswagen, Tribeca Film Festival, Cannes Lions International Festival of Creativity, State Farm, Heineken, Verizon Communications, Business Insider, EVP, BBVA, C, Marketing, AKQA, Kroger, The One Show, View, Grand Prix, Sony, Multimedia, Good, Advertising, 360i, London International Awards, Public relations, Mastercard, Time (magazine), McCann, Adweek, Campaign (magazine), Axe, MillerCoors, DDB, NYSE, Ally Financial, Webby Awards, Webby, Microsoft, Creative industries, Film

They will lead McCann New York's creative department, overseeing creative on all accounts, including Microsoft and Mastercard, respectively.

Key Points: 
  • They will lead McCann New York's creative department, overseeing creative on all accounts, including Microsoft and Mastercard, respectively.
  • Shayne Millington, Chief Creative Officer of McCann New York, previously was EVP, Global Executive Creative Director, McCann.
  • Pierre Lipton, Chief Creative Officer at McCann New York, previously served as EVP, Global Executive Creative Director, McCann.
  • Caprice Yu, EVP, Global Executive Creative Director, served as the Executive Creative Director of Sid Lee's New York office before joining McCann New York.

Indigenous-Owned Brand, Cheekbone Beauty, Launches New Film to 'Right the Story', About Representation in the Media

Retrieved on: 
Monday, November 15, 2021
IDEA, Bell Media, Female, Wiikwemkoong First Nation, Unsilent Night, Sid Lee, Music, Education, CAD, Forest Stewardship Council, Institute, CEO, Zygomatic bone, Aki, FSC, Senior, Minister of Diversity, Inclusion and Youth, Inclusivism, Growth, First Nations, Equity, European Association of Communication Agencies, Sale, Partnership, Sephora, Team, Indigenous peoples, Marketing, BIPOC, Story, Square One, Yukon, Pacific Centre, ICA, Climate, Chinook Centre, Life, Ojibwe, Tears, City, Entertainment, Cosmetics, Public relations

TORONTO, Nov. 15, 2021 /CNW Telbec/ - Cheekbone Beauty launches 'Right the Story,' an act to reclaim the narrative surrounding Indigenous peoples in the media.

Key Points: 
  • TORONTO, Nov. 15, 2021 /CNW Telbec/ - Cheekbone Beauty launches 'Right the Story,' an act to reclaim the narrative surrounding Indigenous peoples in the media.
  • In collaboration with creative agency Sid Lee, this campaign challenges stereotypes and underrepresentation by amplifying the voices of unsung Indigenous heroes.
  • Sid Lee did an incredible job bringing Cheekbone Beauty's vision to life and Sephora has been tremendously supportive every step of the way.
  • Cheekbone Beauty strongly believes in representing diversity and inclusion within Indigenous communities, which is also reflected in all aspects of the film and out-of-home pieces.

Sid Lee Announces Top 10 Community Brands on Its 2021 Belong Index

Retrieved on: 
Tuesday, November 2, 2021
Professional Services, Marketing, Advertising, Communications, Social Media, Consulting, Other Communications, Ethereum, Quotient, Hakuhodo, Technology, Architecture, SID, Behavior, NFT, Sid Lee, Marvel, Peloton, Advertising, Ipsos-Reid, Belong, Roblox, View, Nike, Trust, Index, Gen, Decathlon, IDEO, Communication, Warner Bros., Denizen, Generation Z, Netflix, Social media, AnadoluJet, Yard, CEO, Digital Kitchen, BIMM, Public relations

Global creative company Sid Lee unveils its annual Belong Index of 2021, a ranked list of 10 brands that most effectively engage with Gen Z communities.

Key Points: 
  • Global creative company Sid Lee unveils its annual Belong Index of 2021, a ranked list of 10 brands that most effectively engage with Gen Z communities.
  • The index is calculated based on Sid Lees Belong Quotient, the first metric to measure how well a brand attaches to pre-existing communities.
  • To learn more about the Belong Index 2021 brands and the Belong Quotient, please visit https://belongeffect.sidlee.com/ .
  • The Sid Lee community brings together 900 multidisciplinary professionals, including members at Yard, Digital Kitchen, Haigo, and BIMM.

The North Face Addresses Inequity in the Outdoors and Pledges to RESET Exploration with Upcoming Fellowship Program

Retrieved on: 
Thursday, October 15, 2020
Advertising, Communication design, Premium, Sid Lee, Marketing

This is an issue I'm excited to take on alongside The North Face and the other Explore Fund Council members."

Key Points: 
  • This is an issue I'm excited to take on alongside The North Face and the other Explore Fund Council members."
  • The North Face plans to address the need for equity and opportunity in the outdoor industry via additional programs, as well.
  • The North Face products are available at premium and specialty retail sporting goods stores globally and is headquartered inDenver,Colorado.
  • Reset Normal creative, including a campaign anthem spot, digital shorts and advertising across print, digital and social media was supported by The North Face agency of record Sid Lee.

Dickies® Launches United by Inspiration, United by Dickies Campaign

Retrieved on: 
Tuesday, September 15, 2020
Dickies, Punk fashion, VF Corporation, Workwear, Sid Lee

This digital-first, maker-generated content campaign features Dickies' global community of makers from traditional artisans to culture-drivers in art, music and skateboarding.

Key Points: 
  • This digital-first, maker-generated content campaign features Dickies' global community of makers from traditional artisans to culture-drivers in art, music and skateboarding.
  • "We've made a deliberate effort to feature real workers inspiring one another with their creativity and work ethic," said Dickies Global Brand President, Denny Bruce.
  • Dickies' Eisenhower Jacket will serve as a canvas for each maker and is featured throughout the campaign.
  • Dickies partnered with global creative agency Sid Lee to produce United by Inspiration, United by Dickies which will launch through a multi-platform marketing campaign that includes global digital, social, connected TV and custom content that personifies makers.