BioCatch and COMM Partner to Execute Award-Winning Account-Based Marketing Campaign, Achieving a Remarkable 63% Increase in Prospect Engagement
Before the collaboration, BioCatch faced challenges in reaching its target audience effectively, which led to unqualified leads and inefficient marketing efforts.
- Before the collaboration, BioCatch faced challenges in reaching its target audience effectively, which led to unqualified leads and inefficient marketing efforts.
- Leveraging COMM’s expertise alongside the 6sense platform, BioCatch has adapted its marketing strategy.
- This shift has not only enhanced targeting and messaging but also spurred an increase in engagement levels and active pipeline stages through a pilot campaign.
- “Our partnership with COMM has propelled our marketing efforts to new heights, culminating in an increase in engagement with top-tier banks globally,” said Jonathan W. Daly, Chief Marketing Officer at BioCatch.