Nexstar Announces Newly-Created Advertising Sales Structure and Leadership Team Focused on Data-Driven, Multi-Platform Approach
Nexstar Media Group, Inc. (NXST: NASDAQ) (“Nexstar” or “the Company”), today announced a newly-created advertising sales structure and leadership team designed to drive ad sales across Nexstar’s diversified media portfolio by further emphasizing its client-first approach, combined with a new data-driven, multi-platform focus.
- Nexstar Media Group, Inc. (NXST: NASDAQ) (“Nexstar” or “the Company”), today announced a newly-created advertising sales structure and leadership team designed to drive ad sales across Nexstar’s diversified media portfolio by further emphasizing its client-first approach, combined with a new data-driven, multi-platform focus.
- She will oversee the functional teams focused on developing next-gen advertising capabilities, ensuring that Nexstar is a high-performing enterprise sales organization providing portfolio-based marketing experiences and events for both clients and audiences.
- Importantly, Ms. Tavoularis will be responsible for building new functionality for Nexstar in the areas of measurement and insight, sales enablement, marketing solutions, and advertising products.
- He played a critical role in launching the HBO Max advertising product and in leading the WarnerMedia sales team through the television industry’s upfront advertising negotiations.