Vudoo Takes Its Pioneering Content Commerce Platform Global
Vudoo , the content commerce and in-stream checkout pioneer, has launched its platform to the international market with the opening of an office in London marking the first step in its global expansion plans.
- Vudoo , the content commerce and in-stream checkout pioneer, has launched its platform to the international market with the opening of an office in London marking the first step in its global expansion plans.
- Reporting to Vudoo’s Founder and CEO Nick Morgan, Curtis-Lethbridge is tasked with spearheading Vudoo’s global growth and building its EMEA business.
- Curtis-Lethbridge founded Atonik Digital, an international specialist agency focusing on content and content monetisation, streamed entertainment, strategic partnerships, market entry and growth in 2012 and has been working at the intersection of content, technology and monetisation ever since with a prestigious list of international clients including US studios, telcos, content platforms, innovative content tech companies and content producers.
- Commenting on why she is joining Vudoo and the company’s global opportunity, Curtis-Lethbridge said: “With content commerce forecast to grow faster than social as a premium activation tool for the globally booming retail media channel, it’s a dynamic growth area for building monetisation opportunities for content across multiple audience touch points.