SURVEY: Surprising trends among the youngest travelers as 47% of Americans turn toward travel agents to book their holiday travel
This is in stark contrast to Gen X and Boomers, only 12% and 2% of whom use the services of a traditional travel agent.
- This is in stark contrast to Gen X and Boomers, only 12% and 2% of whom use the services of a traditional travel agent.
- Instead, Gen X far prefers to use OTAs when booking their holiday travel (35%).
- Of the groups surveyed, 92% plan to spend the same amount or more on their holiday travel this year.
- Among Gen Z travelers, Las Vegas is their New Year's travel destination with 31% reporting it as their top choice.