Agency of record

Richmond Day Selected as Agency of Record for BMW Group Canada

Retrieved on: 
Tuesday, January 2, 2024
BMW, RFP, Partnership, Certified pre-owned, CRM, Omnicom Group, Social media, BMW Motorrad, Agency of record, XM

TORONTO, Jan. 2, 2024 /CNW/ - BMW Canada Inc. has selected Richmond Day as its Agency of Record for all brands in Canada, including BMW, MINI, and BMW Motorrad, as well as Certified Pre-Owned and BMW Group Financial Services.

Key Points: 
  • TORONTO, Jan. 2, 2024 /CNW/ - BMW Canada Inc. has selected Richmond Day as its Agency of Record for all brands in Canada, including BMW, MINI, and BMW Motorrad, as well as Certified Pre-Owned and BMW Group Financial Services.
  • BMW Canada Inc. has selected Richmond Day as its Agency of Record for all BMW Group brands in Canada.
  • Richmond Day began working with BMW Group Canada in 2009 by leading creative development for MINI's 50th anniversary campaign in Canada.
  • In 2019, Richmond Day secured a 5-year AOR contract with MINI Canada and BMW Group Aftersales.

Unlock Health Announces Acquisition of SPM Group, the Premier Network of Health and Healthcare Marketing Agencies

Retrieved on: 
Tuesday, November 28, 2023
Agency of record, Health, Acquisition, Creativity, ROI, GLC, Marketing, Canaccord Genuity, ONE, Health care, Growth, HRA, Power (physics), Financial services, Nursing, Dreamscape, Unlock

NASHVILLE, Tenn., Nov. 28, 2023 /PRNewswire/ -- Unlock Health, a unique healthcare technology and services growth platform serving healthcare providers, today announced the acquisition of SPM Group, the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek, from Corridor Capital, LLC, a Los Angeles-based lower middle-market private equity firm. Financial terms of the transaction were not disclosed.

Key Points: 
  • The acquisition positions Unlock Health as the leading growth marketing platform in the health services sector by size, scale, and breadth of capabilities
    NASHVILLE, Tenn., Nov. 28, 2023 /PRNewswire/ -- Unlock Health, a unique healthcare technology and services growth platform serving healthcare providers, today announced the acquisition of SPM Group, the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek, from Corridor Capital, LLC, a Los Angeles-based lower middle-market private equity firm.
  • With the acquisition of SPM Group, Unlock Health is now the largest health services growth marketing platform nationwide, with $100 million in revenue, and 343 professionals serving more than 350 clients across the healthcare provider, behavioral health, dental, and associated sectors.
  • The Unlock Health team shares our commitment to being a best-in-class provider for our clients," said Amanda Seaford, Chief Executive Officer of SPM Group.
  • Hondo Sen, Partner at Athyrium Capital Management, added, "This acquisition is another signal of our commitment to the Unlock Health vision.

KROGER BRINGS NEW TRADITIONS AND FLAVORS TO THE TABLE THIS HOLIDAY SEASON

Retrieved on: 
Wednesday, November 8, 2023
Holiday, Social media, Photograph, NYSE, Food, Family, Agency, Agency of record, Radio, Spotify, Animation, Senior, KR, Kroger, Internet, Magic, Student, Netflix, Culture, Marketing, Tourism

CINCINNATI, Nov. 8, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR), today unveiled its 2023 holiday campaign celebrating the magic of traditions, both new and old. Developed by Kroger's Agency of Record, adam&eveDDB New York, the new campaign serves as a reminder that Kroger is here to support its customers during the holidays, no matter what traditions - or flavors - they bring to the table.

Key Points: 
  • CINCINNATI, Nov. 8, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR), today unveiled its 2023 holiday campaign celebrating the magic of traditions, both new and old.
  • This holiday season, Kroger is making it easy for customers to connect over food and create memories in a way that is meaningful to them.
  • Whether honoring lifelong family traditions or creating new ones, no one can connect customers with the foods they love the way Kroger can.
  • To complement the film, Kroger is rolling out a "Holiday Remix" playlist across retail locations nationwide.

Oova Signs On Markacy As Agency Of Record

Retrieved on: 
Thursday, November 2, 2023
Women, Retail, Teens, Parenting, Men, Children, Baby, Maternity, Software, Family, Consumer, Technology, Blogging, Public Relations, Investor Relations, Marketing, Other Retail, Advertising, Communications, Specialty, Female, CX, Femtech, B2C, Agency of record, Doctor of Philosophy, Acquisition, B2B, LTV, Growth, Partnership, Partner, CRM, Fortune 500, Sales

Oova , a leading at-home fertility tracker serving both individual customers and clinicians, has brought on Markacy as its Agency of Record.

Key Points: 
  • Oova , a leading at-home fertility tracker serving both individual customers and clinicians, has brought on Markacy as its Agency of Record.
  • Markacy, a leading growth marketing agency in New York City has a proven track record of scaling women-centric consumer brands through their Finance Based Marketing approach.
  • Oova was looking for a more strategic agency partnership to revamp its customer acquisition strategy for its B2C and B2B channels.
  • “We chose Markacy as our agency of record because their approach was different and tailored to our business model, margin and financial goals.

Habit Burger Grill Selects Barrett Hofherr As Its New Agency of Record

Retrieved on: 
Tuesday, October 24, 2023
Growth, The Habit Burger Grill, Agency of record, Social media, Marketing, Partnership, Fast food

"After an intensive search, I couldn't be more excited to have found the boldest, most creative agency in Barrett Hofherr,” said Jack Hinchliffe, Chief Marketing Officer of The Habit Burger Grill.

Key Points: 
  • "After an intensive search, I couldn't be more excited to have found the boldest, most creative agency in Barrett Hofherr,” said Jack Hinchliffe, Chief Marketing Officer of The Habit Burger Grill.
  • “We meticulously selected experts from various agency sizes and backgrounds, all sharing our passion for enhancing the fame of Habit Burger Grill's brand.
  • Barrett Hofherr, an award-winning full-service advertising agency known as "the biggest small agency in the world," matches perfectly with The Habit Burger Grills’ own big ambitions.
  • This is a brand to watch, we can’t wait to get started.”
    The union of The Habit Burger Grill and Barrett Hofherr signifies the start of an inspiring creative journey.

Deako Lighting Appoints 5WPR as PR Agency of Record

Retrieved on: 
Thursday, October 19, 2023
Agency of record, News, 5WPR, Lighting, Partnership, Marketing, PR

NEW YORK, Oct. 19, 2023 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for Deako Lighting, creator of the industry's first modular smart lighting system for homeowners.

Key Points: 
  • NEW YORK, Oct. 19, 2023 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for Deako Lighting, creator of the industry's first modular smart lighting system for homeowners.
  • With a focus on brand awareness and media relations, the PR team will first target the builder and electrician communities, then switch gears to refocus on consumers as well.
  • "Our Technology PR team looks forward to commencing this electrifying partnership with Deako," said 5WPR Co-CEO Matt Caiola.
  • "Deako is excited to be working with 5W as we jumpstart our PR program to build awareness around Deako's benefits among builders, electricians, and consumers," said Robynne Curry, VP of Marketing at Deako Lighting.

Global Climate-Risk Coverage Platform, Arbol, Signs 5WPR as Agency of Record

Retrieved on: 
Thursday, October 5, 2023
Climate change, Agriculture, ESG, Fintech, Farmer, AI, 5W, Organization, Arbol, Weather, Insurance, 5WPR, Hurricane Ian, Blockchain, Agency of record, Cryptocurrency

NEW YORK, Oct. 5, 2023 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today that it has been selected as the public relations Agency of Record for global climate-risk coverage platform and fintech company, Arbol.

Key Points: 
  • NEW YORK, Oct. 5, 2023 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today that it has been selected as the public relations Agency of Record for global climate-risk coverage platform and fintech company, Arbol.
  • In tandem with this, 5W has been tasked with establishing Arbol's offering as an essential product for farmers and those in the alternative/renewable energy space.
  • The company is empowering organizations across industries, including agriculture and renewable energy, to achieve financial climate resilience and thus build a more sustainable future.
  • The agency has also led several successful and well-covered announcements for Arbol, including key insurance and blockchain partnerships, payout announcements, and new hires.

Blenders Eyewear Partners with 5WPR as Agency of Record

Retrieved on: 
Tuesday, September 26, 2023
CU, Agency of record, Consumer, 5WPR, Safilo Group, Blender, PR

NEW YORK, Sept. 26, 2023 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., announced today that it has been selected as the public relations Agency of Record for leading eyewear brand, Blenders Eyewear, part of Safilo Group.

Key Points: 
  • NEW YORK, Sept. 26, 2023 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the U.S., announced today that it has been selected as the public relations Agency of Record for leading eyewear brand, Blenders Eyewear, part of Safilo Group.
  • "Blenders is a brand with a bold style that perfectly mirrors our own approach to communications," said Dara Busch , Co-CEO of 5WPR.
  • "We are thrilled to partner with 5WPR as our chosen PR agency for communications support," said Chase Fisher, CEO of Blenders Eyewear.
  • "Their track record of success, innovative approach, and deep understanding of our brand's essence align perfectly with our vision.

Photo Editing App PhotoRoom Signs 5WPR as Agency of Record

Retrieved on: 
Thursday, September 21, 2023
Cloud, 5W, Agency of record, Warner Bros., Google Play, Partnership, 5WPR, B2C, PR, Consumer Technology Association, Google Cloud, Commerce, Music

NEW YORK, Sept. 21, 2023 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for photo editing app, PhotoRoom.

Key Points: 
  • NEW YORK, Sept. 21, 2023 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for photo editing app, PhotoRoom.
  • "Since its launch, PhotoRoom has become the #1 AI photo-editing app in the world, downloaded more than 100 million times," said Matt Caiola , Co-CEO of 5WPR.
  • "5W's proven track record of delivering results for their clients was imperative in our selection process," said Matthieu Rouif, CEO of PhotoRoom.
  • These relationships have led to placements in top media across broadcast, print, and digital, and billions of impressions.

NOVUS Named Agency of Record for Valvoline Instant Oil Change to Amplify Brand Visibility Through Hyperlocal Strategy

Retrieved on: 
Thursday, September 14, 2023
Agency of record, Customer insight, Agency, Growth, Partnership, Valvoline, Valvoline Instant Oil Change, CMO, AOR, Geography, Marketing, Management

MINNEAPOLIS, Sept. 14, 2023 /PRNewswire-PRWeb/ -- Today, independent media planning and buying agency NOVUS announced it was selected as the Brand media Agency of Record (AOR) for Valvoline Instant Oil Change (VIOC). NOVUS' brand marketing scope will encompass media planning, buying and analytics for Valvoline Instant Oil Change's corporate and franchise stores.

Key Points: 
  • The demonstrated success of NOVUS' localized, data-centric approach and roster of talent continues to set the agency apart amongst successful brands
    MINNEAPOLIS, Sept. 14, 2023 /PRNewswire-PRWeb/ -- Today, independent media planning and buying agency NOVUS announced it was selected as the Brand media Agency of Record (AOR) for Valvoline Instant Oil Change (VIOC).
  • NOVUS' brand marketing scope will encompass media planning, buying and analytics for Valvoline Instant Oil Change's corporate and franchise stores.
  • "The NOVUS team impressed us with their strategic thinking, innovative localized analytics, and their engaged talent during every phase of the selection process.
  • As VIOC's brand media AOR, NOVUS will utilize its hyperlocal approach to amplify the company's rapid growth while cultivating increased customer trust and bolstering the brand at a local level.