English

EDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023

Retrieved on: 
Thursday, January 25, 2024

EDO , the TV outcomes company, released today a ranking of the most effective primetime programs of 2023 across English- and Spanish-language media.

Key Points: 
  • EDO , the TV outcomes company, released today a ranking of the most effective primetime programs of 2023 across English- and Spanish-language media.
  • The top 10 primetime broadcast programs accounted for six different genres, including comedy & variety, drama, documentary, and game shows.
  • Yellowstone (CBS) and 1883: A Yellowstone Origin Story (Paramount Network) emerged as two of the most effective programs for advertisers.
  • At EDO, we validate savvy media buying and effective messaging with the market’s most trustworthy predictive outcomes data.

EDO Names Most Effective Ads of 2023 Across Auto, CPG, Pharma, Retail, Banking, and More

Retrieved on: 
Thursday, January 25, 2024

EDO , the TV outcomes company, released today the most effective ads of 2023 across English- and Spanish-language media.

Key Points: 
  • EDO , the TV outcomes company, released today the most effective ads of 2023 across English- and Spanish-language media.
  • Automotive (Non-Luxury): GMC, Hummer EV - Try Something Different ft. LeBron James :30 , +592% more effective than the Automotive (Non-Luxury) average.
  • EDO also analyzed the most effective ads that aired across Spanish-language TV (SLTV) in 2023.
  • MOST EFFECTIVE ADS ON SPANISH-LANGUAGE MEDIA, 2023 ( full ranking here )
    Automotive (Non-Luxury): Honda, Accord and CR-V - Hybrid x2 :30 , 93% more effective than the Automotive (Non-Luxury) average.

Trump's Iowa win is just a small part of soaring right-wing populism in 2024

Retrieved on: 
Wednesday, January 17, 2024

Democracy advocates cheered the defeat of the Law and Justice party in Poland and Luiz Inácio Lula da Silva’s breakthrough victory over his populist adversary in Brazil.

Key Points: 
  • Democracy advocates cheered the defeat of the Law and Justice party in Poland and Luiz Inácio Lula da Silva’s breakthrough victory over his populist adversary in Brazil.
  • Read more:
    Lula and the world: what to expect from the new Brazilian foreign policy

    But populists won big victories in 2023 too — and made comebacks.

  • Donald Trump, despite his numerous indictments and allegations he incited an insurrection on Jan. 6, 2021, began a second run for president.

A new age of extremism

  • Today, we have seemingly passed from the age of extremes into an age of extremism.
  • Low-trust voters feel they’ve been misled and reject the traditional policy options offered by social democratic parties.
  • With the decline in support for traditional left-wing parties in the Global North, voters are sending anti-establishment messages to the parties of the right.

Binary voting and wedge issues

  • Public opinion research from the Economist Intelligence Unit, Freedom House, the Pew Research Center and Sweden’s V-Dem Institute warn that there are fewer undecided voters than ever.
  • Modern politics is increasingly an exercise in what’s known as binary voting.
  • Amassing on land borders and crossing perilously by sea, migrants and refugees perfectly illustrate the “us versus them” mindset.

Asylum-seekers and the anxious voter

  • The answer is simple: in the skewed world view of nationalists, migrants are by definition “cheaters”.
  • Far-right populists campaign on the false belief that refugee-seekers are also corrupting the traditional way of life, taking jobs and driving up the cost of living.
  • Increasingly extreme populists have come to power promising to deal with the problem, but they’ve failed to provide any effective solutions.
  • It’s the same situation at the American southern border — in 2023, two million people illegally crossed the border.

A problem with no solution

  • Climate change, war and geopolitical rivalry drive already precarious populations to seek a place of greater safety.
  • But as the numbers rise, politicians continuously recycle bad ideas: close the border, send them back, send them elsewhere.
  • The main drivers of migration today are not just poverty and war in the Middle East and Ukraine, but also post-pandemic labour shortages.

Staring into the abyss?

  • In more than a dozen countries, populist leaders are poised to either take power or consolidate their hold on the opposition.
  • Wannabe fascists are set to play a bigger role in world affairs this year than they have at any time since the Second World War.


The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

IRS Free File Now Open for 2024 - The Free File Alliance Offers Taxpayers Free Industry-Leading Tax Software

Retrieved on: 
Friday, January 12, 2024

WASHINGTON, Jan. 12, 2024 /PRNewswire/ -- Taxpayers can get a head start on preparing their tax returns as Free federal tax preparation and e-filing software is now available at www.IRS.gov/FreeFile to all Americans with a 2023 adjusted gross income (AGI) of $79,000 or less. Powered by The Free File Alliance, a coalition of 8 industry-leading tax software companies partnered with the Internal Revenue Service (IRS), the Free File program gives eligible taxpayers free access to the industry's most innovative and secure tax software in order to easily prepare and e-file their federal tax returns. In many instances, taxpayers will also have the option of simultaneously filing their state income tax return for free, as well.

Key Points: 
  • Powered by The Free File Alliance , a coalition of 8 industry-leading tax software companies partnered with the Internal Revenue Service (IRS), the Free File program gives eligible taxpayers free access to the industry's most innovative and secure tax software in order to easily prepare and e-file their federal tax returns.
  • Free File members for tax season 2024 are: 1040Now, Inc.; 1040.com (Drake) ezTaxReturn.com (English and Spanish); FileYourTaxes.com; On-Line Taxes, Inc.; TaxAct; TaxHawk (FreeTaxUSA); and TaxSlayer.
  • With the tax filing season not officially opening until January 29th, eligible taxpayers can get a head start on their taxes by e-filing utilizing the Free File software.
  • Taxpayers can also use their smart phones or tablets to electronically prepare and file their federal and state tax returns through IRS Free File.

FansRevenue: Influencer Manager Wanted

Retrieved on: 
Thursday, December 7, 2023

CHICAGO, Dec. 07, 2023 (GLOBE NEWSWIRE) -- FansRevenue, an innovative monetization platform for adult content creators, cam models and influencers, seeks a new influencer manager to join their rapidly expanding team. FansRevenue has grown exponentially in the second half of 2023, signing several new partnerships with renowned content creators and influencers. This new hire reflects the current and projected growth as FansRevenue’s network grows and more partnerships with high-profile creators are signed.

Key Points: 
  • CHICAGO, Dec. 07, 2023 (GLOBE NEWSWIRE) -- FansRevenue , an innovative monetization platform for adult content creators, cam models and influencers, seeks a new influencer manager to join their rapidly expanding team.
  • FansRevenue has grown exponentially in the second half of 2023, signing several new partnerships with renowned content creators and influencers.
  • The growing number of content creators on FansRevenue requires us to hire a new influencer manager to continue giving our advertisers and influencers the best, custom-tailored experience and sustain our growth.”
    The new influencer manager will be responsible for prospecting new agencies and accompanying influencers through all the steps of growing and monetizing their fanbase.
  • Using an innovative combination of influencer and affiliate marketing, FansRevenue helps content creators grow their fanbase and income by matching them with exclusive and lucrative opportunities.

Veritone Announces Licensing Deal with Orchard Clips to Increase Accessibility of International Content

Retrieved on: 
Thursday, November 30, 2023

(NASDAQ: VERI), a leader in designing human-centered AI solutions, today announced a content licensing agreement with Orchard Clips, a division of UK-based OR Media Group and a preeminent source of Middle Eastern content.

Key Points: 
  • (NASDAQ: VERI), a leader in designing human-centered AI solutions, today announced a content licensing agreement with Orchard Clips, a division of UK-based OR Media Group and a preeminent source of Middle Eastern content.
  • Orchard Clips will leverage Veritone’s extensive network of buyers to enhance content licensing opportunities in the Americas and generate additional revenue.
  • View the full release here: https://www.businesswire.com/news/home/20231130428424/en/
    Veritone announces licensing deal with Orchard Clips to increase accessibility of international content.
  • “We are thrilled to expand our relationship with Orchard Clips, which further solidifies our commitment to delivering premium content to our customers,” said Jay Bailey, Vice President of Content Licensing and Operations at Veritone.

Imagine Pediatrics Launches First-Of-Its-Kind Virtual Care Model for Children with Medical Complexity and Special Health Care Needs

Retrieved on: 
Wednesday, November 29, 2023

Imagine Pediatrics , a multidisciplinary, pediatrician-led medical group that surrounds children with medical complexity and special health care needs with 24/7 virtual-first care and support in the home, has launched in Texas and Florida and currently serves more than 20,000 children and families.

Key Points: 
  • Imagine Pediatrics , a multidisciplinary, pediatrician-led medical group that surrounds children with medical complexity and special health care needs with 24/7 virtual-first care and support in the home, has launched in Texas and Florida and currently serves more than 20,000 children and families.
  • In partnership with health plans, Imagine Pediatrics uses a first-of-its-kind value-based, population health payment model to bring 24/7 medical, behavioral, and social care and support to Medicaid-eligible patients – in collaboration with caregivers, providers, and community resources.
  • The Imagine Pediatrics approach improves access to high-quality care and helps children and their families spend less time in the hospital and more time at home and in their communities.
  • “We are on a mission to reimagine pediatric health care together with caregivers, clinicians, health plans, and community resources,” said George Boghos, CEO, Imagine Pediatrics.

#H9meAzingMoments WITH ERLING HAALAND - MIDEA PRODUCTS DO HAVE AN OPINION ON ERLING HAALAND'S GOALS

Retrieved on: 
Friday, December 1, 2023

MANCHESTER, England, Dec. 1, 2023 /PRNewswire/ -- Midea has today launched its new campaign #H9meAzingMoments featuring Manchester City striker and treble winner, Erling Haaland.

Key Points: 
  • Midea has today launched its new campaign #H9meAzingMoments featuring Manchester City striker and treble winner, Erling Haaland
    MANCHESTER, England, Dec. 1, 2023 /PRNewswire/ -- Midea has today launched its new campaign #H9meAzingMoments featuring Manchester City striker and treble winner, Erling Haaland.
  • With the start of the English Premier League season in August, Midea - one of the world's leading and largest home appliances producer - announced Erling Haaland as its Official Global Brand Ambassador with a stunning launch video showing Haaland, like the brand's credo promises: making himself at home.
  • Today, the home appliance giant launched the next content series with the first 'nine' videos featuring Haaland in #H9meAzingMoments with Midea products having their special comments to some of the most unique moments from the striker.
  • Last season, Haaland scored 52 goals across all competitions, and Midea, with almost 100 different product categories and thus, one of the world's broadest product portfolio, with this new #H9meAzingMoments series enter into a very prosperous cooperation for years to come.

#H9meAzingMoments WITH ERLING HAALAND - MIDEA PRODUCTS DO HAVE AN OPINION ON ERLING HAALAND'S GOALS

Retrieved on: 
Friday, December 1, 2023

MANCHESTER, England, Dec. 1, 2023 /PRNewswire/ -- Midea has today launched its new campaign #H9meAzingMoments featuring Manchester City striker and treble winner, Erling Haaland.

Key Points: 
  • Midea has today launched its new campaign #H9meAzingMoments featuring Manchester City striker and treble winner, Erling Haaland
    MANCHESTER, England, Dec. 1, 2023 /PRNewswire/ -- Midea has today launched its new campaign #H9meAzingMoments featuring Manchester City striker and treble winner, Erling Haaland.
  • With the start of the English Premier League season in August, Midea - one of the world's leading and largest home appliances producer - announced Erling Haaland as its Official Global Brand Ambassador with a stunning launch video showing Haaland, like the brand's credo promises: making himself at home.
  • Today, the home appliance giant launched the next content series with the first 'nine' videos featuring Haaland in #H9meAzingMoments with Midea products having their special comments to some of the most unique moments from the striker.
  • Last season, Haaland scored 52 goals across all competitions, and Midea, with almost 100 different product categories and thus, one of the world's broadest product portfolio, with this new #H9meAzingMoments series enter into a very prosperous cooperation for years to come.

Atento announces the successful implementation of its financial restructuring and unveils new business strategy leading the way to BTO (Business Transformation Outsourcing)

Retrieved on: 
Monday, November 27, 2023

Technology-driven transformation, such as AI and intelligent automation, will remain the backbone for delivering the best customer experience with a human touch.

Key Points: 
  • Technology-driven transformation, such as AI and intelligent automation, will remain the backbone for delivering the best customer experience with a human touch.
  • Moving forward, Atento enters a new phase in its business strategy aimed at leading the way to Business Transformation Outsourcing, boosting its competitiveness in the market, and improving its growth outlook.
  • The Company today announces the occurrence of the Restructuring Effective Date on 27 November 2023 and the successful completion of its financial restructuring, implemented by way of a UK restructuring plan pursuant to Part 26A of the Companies Act 2006 (the "Restructuring Plan").
  • The Company's business strategy going forward will pivot on three main pillars: (i) revenue diversification, (ii) driving operational excellence, and (iii) transformation.