Provocation

Moving from Cancel Culture to Cohesion Culture; FleishmanHillard Report Uncovers Importance of Togetherness

Retrieved on: 
Thursday, June 9, 2022
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ST. LOUIS, June 9, 2022 /PRNewswire/ -- Consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to "The Togetherness Economy," a new research report published by FleishmanHillard about companies' role in fostering social cohesion.

Key Points: 
  • Seventy percent said they are more likely to buy a product if the brand that produces it promoted togetherness.
  • This study from our Culture Unit does not just paint the stark reality that brands and communications practitioners face, though.
  • FleishmanHillard worked with Waldinger to come up with a framework for togetherness to help brands better foster social cohesion.
  • "It has been both rewarding and intellectually stimulating to work with FleishmanHillard's Culture Unit on this important and timely report," Waldinger said.

Seramount Again Names FleishmanHillard a 2022 Top 10 Company for Executive Women

Retrieved on: 
Tuesday, June 7, 2022
Woman, Leadership, APAC, EAB, Head, Parity, Non-governmental organization, Research, Marketing, FleishmanHillard, Doctor of Philosophy, LGBTQ, CEO, News, Organization, Female, GLMA: Health Professionals Advancing LGBTQ Equality, Public relations, Cosmetic Executive Women, Government, The Related Group, Omnicom Group, NYSE, Twitter, Prevalence, DE, Culture, Year, Provocation, OMC, Workplace, Management

Seramount, part of EAB, continues to explore ways organizations can move more women into top positions, while highlighting the successes at these trailblazing companies.

Key Points: 
  • Seramount, part of EAB, continues to explore ways organizations can move more women into top positions, while highlighting the successes at these trailblazing companies.
  • This is the most definitive list of top workplaces for women who want to advance through the corporate ranks.
  • "FleishmanHillard is thrilled to again be recognized as a Top 10 Company for Executive Women," said John Saunders, president and CEO of FleishmanHillard.
  • FleishmanHillard has long been committed to supporting and creating clear leadership and career pathing opportunities for women.

FleishmanHillard Launches Offering to Help Brands Build Learning Labs for Web3, Metaverse and Emerging Platforms

Retrieved on: 
Wednesday, June 1, 2022
Life, APAC, Non-governmental organization, Marketing, Scenario, FleishmanHillard, Dapp, LGBTQ, News, NFT, Environment, Organization, Cosmetic Executive Women, GLMA: Health Professionals Advancing LGBTQ Equality, Public relations, Government, Omnicom Group, Technology, NYSE, Platform, Twitter, Industry, Culture, Year, Social influences on fitness behavior, Provocation, OMC, Lab, Tutoring, Media

ST. LOUIS, June 1, 2022  /PRNewswire/ -- FleishmanHillard's Media + Platforms (M + P) practice today announced the launch of learning lab environments to help brands explore the impact of the metaverse, Web3 and emerging digital media platforms. The offering includes a combination of an existing training series and planning workshop, along with hands-on experience in a custom-built environment where brands can gain the strategic and technical expertise needed to communicate and market in these new platforms. 

Key Points: 
  • ST. LOUIS, June 1, 2022 /PRNewswire/ -- FleishmanHillard's Media + Platforms (M+P)practice today announced the launch of learning lab environments tohelp brands explore the impact of the metaverse, Web3 and emerging digital media platforms.
  • "Our offering helps teams develop new skills and strategies in a customized, curated learning lab environment based on the client's industry, culture and business goals."
  • The capabilitywill be overseen by Jared Carneson, a FleishmanHillard senior partner, who, as part of the Media + Platforms global leadership team, leads the development of capabilities around emerging platforms.
  • To help bring scenarios to life, FleishmanHilllard and Omnicom's creative lab MINDTRIC will be partnering to conceptualize, design and build metaverse environments, immersive experiences and creative activations.

Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR

Retrieved on: 
Friday, May 20, 2022
Supply Chain Management, Supermarket, Other Natural Resources, Public Relations, Investor Relations, Marketing, Advertising, Food, Beverage, Communications, Natural Resources, Retail, Restaurant, Bar, City, Provocation, Drink, Public relations, Agriculture, Multimedia, Fishery, Health, AOR, Ministry, Council, Partnership, SHIFT, Program, Technology, Organization, PRSA, NSC, Aquaculture, PRWeek, Food, Industry, Seafood

Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record in the United States.

Key Points: 
  • Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record in the United States.
  • The NSC works together with the Norwegian fisheries and aquaculture industry to develop global export markets for Norwegian seafood.
  • View the full release here: https://www.businesswire.com/news/home/20220520005008/en/
    Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR (Photo: NSC)
    Padilla is leading an integrated marketing program to help increase demand for and the value of Norwegian seafood in the U.S.
    We were looking for an agency partner that had experience building high-performance food brands with premium quality reputations with international organizations, said Anne-Kristine en , Seafood from Norway, Director USA.
  • The Norwegian Seafood Council (NSC) aims to increase the value of Norwegian seafood resources through market insights, market development, market risk management and reputational risk management in select markets around the world.

Fish Adds Self Esteem Brands, Smoothie King, Cousins Maine Lobster, and Pizza Ranch to Growing Client Roster

Retrieved on: 
Monday, May 9, 2022
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FORT LAUDERDALE, Fla., May 9, 2022 /PRNewswire/ -- Fish Consulting, a full-service, national communications firm specializing in franchise and multi-location public relations and marketing, announced today it added several nationally recognized brands to its growing roster of partners in the first quarter of 2022: Self Esteem Brands, parent company of Anytime Fitness, Waxing the City, Basecamp Fitness, and The Bar Method; Smoothie King; Pizza Ranch; and Shark Tank success story Cousins Maine Lobster.

Key Points: 
  • "We couldn't be more excited to support these incredibly respected brands and contribute to their growth," said Lorne Fisher, CFE, CEO and managing partner of Fish.
  • "The addition of these new partners continues our momentum from last year, as Fish experienced unprecedented growth while delivering impactful results across our client portfolio."
  • Additionally, Fish will develop and implement executive visibility and thought leadership programs to further boost industry recognition.
  • Fish is based inFort Lauderdale, Florida, with operations inAtlanta, Chicago, London, Tampa and Washington, D.C. For more information call 954-893-9150 or visit www.fish-consulting.com .

NightDragon, Prosek Partner to Build Proactive Cyber Crisis Communications Strategies

Retrieved on: 
Wednesday, April 20, 2022
Advertising, Provocation, Marketing, Time, FireEye, Siebel Systems, Woman-owned business, Creativity, News, Business Insider, SAN, LinkedIn, Growth, Privacy, EMC, Technology, Publishing, American, Solution, Business, Inc. (magazine), Safety, McAfee, Partnership, Industry, PRWeek, Forbes, Risk management, Public relations, Oracle

SAN FRANCISCO, April 20, 2022 /PRNewswire/ -- NightDragon, an investment and advisory firm focused on growth and late-stage investments, today announced a new partnership with Prosek Partners, a leading independent communications and marketing firm. The partnership will support NightDragon's portfolio of cybersecurity, safety, security and privacy companies in building and executing strong marketing, branding and communications strategies.

Key Points: 
  • The partnership will support NightDragon's portfolio of cybersecurity, safety, security and privacy companies in building and executing strong marketing, branding and communications strategies.
  • Prosek will work closely with NightDragon and its portfolio companies to mature their crisis communications, remediation and response procedures, to better prepare them to respond to incidents that may occur.
  • "Communications experts are one of the first calls a company makes in a time of crisis," commented Jen Prosek, Managing Partner, Prosek Partners.
  • "We look forward to helping NightDragon's portfolio of companies build proactive strategies for not just crisis communications, but marketing, branding, investor relations and other key marketing and communications functions."

MikeWorldWide Promotes Tara Naughton to Chief Marketing and Business Development Officer to Drive Growth and Recruiting

Retrieved on: 
Tuesday, March 1, 2022
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NEW YORK, March 1, 2022 /PRNewswire/ -- MikeWorldWide (MWW) , one of the world's leading independent public relations agencies, has elevated Tara Naughton to the role of chief marketing and business development officer to lead the agency's marketing and business growth.

Key Points: 
  • NEW YORK, March 1, 2022 /PRNewswire/ -- MikeWorldWide (MWW) , one of the world's leading independent public relations agencies, has elevated Tara Naughton to the role of chief marketing and business development officer to lead the agency's marketing and business growth.
  • In this role, Naughton will develop and execute marketing initiatives and integrated communications services and drive new business opportunities to accelerate momentum for MWW growth.
  • The agency achieved 17% organic growth in 2021 and the highest revenue for consecutive fiscal quarters in its 35 years in business.
  • "I'm thrilled to lead agency marketing to communicate how our smart and talented teams create work people care about and support growth for our client partners," said Naughton.

Tinuiti Announces C-Suite Elevations, Unveils Reimagined Executive "E-Team" To Lead Rapid Growth

Retrieved on: 
Thursday, January 27, 2022
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Over the past two years, Diana more than doubled her team and averaged a 30% increase in revenue for key clients.

Key Points: 
  • Over the past two years, Diana more than doubled her team and averaged a 30% increase in revenue for key clients.
  • DiGuido has also developed and executed Tinuiti cultural initiatives including the award winning "Tinuiti Recharge" - a week-long, all-employee, paid time off, company-mandated holiday.
  • Jesse Eisenberg, one of Tinuiti's first five employees and 14-year Tinuiti veteran, was elevated to Chief Commercial Officer from Chief Growth Officer.
  • We're reimagining Tinuiti's Executive Team with the strong foundation of leadership that already exists within Tinuiti and I'm proud we look within to help lead us forward.

Evoke Attracts Leading Global Innovation, Strategy and Creative Talent to Strengthen Executive Leadership in Their Mission to Make Health More Human™

Retrieved on: 
Thursday, January 13, 2022
Genomics, New York Festival of Light, Global health, Publicis Healthcare Communications Group, Industry, Culture, Marketing, Lists of diseases, List of life sciences, Technology, Clio Awards, Leo Burnett, CX, Clayton, Dubilier & Rice, Strategic planning, Global Award for Sustainable Architecture, Infection, London International Awards, Cardiovascular disease, Founder, CPG, Diabetes, Heart, Multimedia, Brand, Emotion, Patient, Huntsworth, Provocation, Health, Vaccine, Men's Health, Cognizant, McCready, Growth, Solution, Leadership, Creativity, Click, Global Awards, Customer experience, Penty, Dubilier, PR, CEO, European Union's scientific cooperation beyond the bloc, AOR, PRWeek, Life, Management, Pharmaceutical industry, Online shopping, Evoke

NEW YORK, Jan. 13, 2022 /PRNewswire/ -- Today, leading global health and wellness agency, Evoke , announced three key leadership hires to its executive team.

Key Points: 
  • NEW YORK, Jan. 13, 2022 /PRNewswire/ -- Today, leading global health and wellness agency, Evoke , announced three key leadership hires to its executive team.
  • Will Reese joins the agency as Evoke's Chief Innovation Officer operating on a global scale and supporting all Evoke agency brands.
  • Additionally, Evoke North America has added Rachel McCready as Chief Creative Officer and Alexis Penty as Chief Strategy Officer.
  • "I am thrilled to welcome Will, Rachel and Alexis to Evoke and our leadership teams," said Reid Connolly, CEO and Founder of Evoke.

Egglife Foods Goes Against the Grain with New Creative Campaign and Innovative New Sweet Cinnamon Wrap

Retrieved on: 
Wednesday, January 5, 2022
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egglife sweet cinnamon wraps are naturally sweetened with monkfruit, making them a delicious, zero sugar, high-protein, low-carb canvas for better-for-you sweet breakfast treats or delicious desserts.

Key Points: 
  • egglife sweet cinnamon wraps are naturally sweetened with monkfruit, making them a delicious, zero sugar, high-protein, low-carb canvas for better-for-you sweet breakfast treats or delicious desserts.
  • Fans of egglife have been anxiously asking for sweet flavors while creatively transforming the existing wrap lineup into sweet snacks and meals.
  • "The launch of our latest campaign and sweet cinnamon egglife egg white wraps are two key moments for our brand," said David Kroll, CEO of Egglife Foods.
  • The sweet cinnamon egglife egg white wrap is the brand's first sweet flavor to join egglife's existing line-up of other innovative flavors that include original, everything bagel, southwest and italian.