Side platform

Pixalate’s Children’s Privacy Index for Mobile Advertising Sellers: February 2024

Retrieved on: 
Thursday, April 4, 2024
Knowledge, Connected, Mobile advertising, Apple, Rule, Smart TV, SSPS, Risk, Low, Ecosystem, COPPA, Privacy, Collection, CTV, Medium, Parent, Side platform

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the February 2024 Children’s Privacy Index for Mobile Advertising.

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the February 2024 Children’s Privacy Index for Mobile Advertising.
  • February 2024 COPPA Seller Trust Index Key Findings:
    10 sellers received a High risk level.
  • Visit Pixalate’s Knowledge Base for more information about the Children’s Privacy Index for Mobile Advertising.
  • Doing so would not only help parents protect their children online, but would also enable ad tech companies in complying with COPPA.

INEO Partners with US-Based Ad Platforms

Retrieved on: 
Tuesday, April 9, 2024
Quotient, Connected, Smart TV, Side platform, PMP, DSPS, DOOH, The Trade Desk, Demand-side, Ineos, CTV, Marketing, Advertising

SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).

Key Points: 
  • SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).
  • These partnerships mark another significant milestone for the INEO Retail Media Division's commitment to providing innovative advertising solutions and driving results for clients.
  • The newly formed partnerships INEO has signed are with AdXcelerant and LoopTV while the PMPs were set up with The Trade Desk and Quotient.
  • The PMP deals allow the largest DSPs to send advertising directly into the INEO US retail store network programmatically.

Mastercard Appoints Jon Huntsman, Jr. as Vice Chairman and President, Strategic Growth

Retrieved on: 
Monday, March 11, 2024
Professional Services, Payments, Technology, Finance, Networks, Banking, Huntsman Mental Health Institute, Republican, Growth, Side platform, Huntsman Corporation, University, ESG, Research, Ford Motor Company, Policy, Public sector, Multimedia, Huntsman Cancer Institute, Democrat, Vice

Mastercard today announced Jon Huntsman will join as Vice Chairman and President, Strategic Growth, effective April 15.

Key Points: 
  • Mastercard today announced Jon Huntsman will join as Vice Chairman and President, Strategic Growth, effective April 15.
  • Jon was also twice elected Governor of Utah, where he served as Chairman of the Western Governors Association.
  • Jon earlier served as an executive with Huntsman Corporation and most recently as Vice Chairman of Ford Motor Company, where he currently serves on the board of directors.
  • “Mastercard has an extraordinary company culture that is driven by a profound commitment to advancing inclusive, sustainable, digital-driven economic growth throughout the world,” said Jon.

ElementalTV Announces the Launch of VenuEx, the First Integrated Venue-Centric TVOOH Audience Platform with Over 800,000 Screens Across the U.S.

Retrieved on: 
Thursday, April 4, 2024
DMA's, ROI, Digital, SSPS, Perception, Research, Loop, Atmosphere, DSPS, OOH, Restaurant, DOOH, Airport, CTV, Side platform, Advertising

LOS ANGELES, April 4, 2024 /PRNewswire/ -- VenuEx, a first-of-its-kind venue-centric audience platform, is revolutionizing TV Out-of-Home (TVOOH) leveraging the programmatic infrastructure of ElementalTV, a pioneer in advertising technology. VenuEx is now available to advertisers nationwide, featuring an extensive, integrated exchange of over 800,000 screens that offer unparalleled audience scale and hyper-targeted advertising opportunities for brands.

Key Points: 
  • VenuEx is now available to advertisers nationwide, featuring an extensive, integrated exchange of over 800,000 screens that offer unparalleled audience scale and hyper-targeted advertising opportunities for brands.
  • Through VenuEx's innovative venue-based, audience-targeting platform, advertisers can now engage with audiences by accessing thousands of screens located in contextually relevant environments.
  • Tony Patel, General Manager of VenuEx, brings over two decades of digital media experience to the TVOOH front.
  • Emphasizing the strategic significance of incorporating TVOOH into advertisers' CTV budgets, Tony expressed, "We are on the cusp of DOOH's transition to TVOOH.

DENTSU LAUNCHES MERKURY FOR MEDIA, NEXT EVOLUTION OF ENTIRELY PEOPLE-INFORMED AND ACTIVATED MEDIA

Retrieved on: 
Thursday, March 28, 2024
ROI, Attention, Algorithm, MFA, Motivation, LG, Freewheel, Growth, NBCU, Beeswax, Amazon, CDPS, Media, Addressable, Salesforce, Side platform, Meta, Dentsu, Carat, Identity, AWS, Brazing, Roku, Adobe, ID, MMM, Advertising, LiveRamp, IDS, CTV, Owned-and-operated station

NEW YORK, March 28, 2024 /PRNewswire/ -- Dentsu announced today the official launch of Merkury for Media, the network's latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying.  Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

Key Points: 
  • With Merkury for Media we can make media dollars work harder in unrivaled fashion through data-driven, customer-centric experiences, intelligent media allocations and optimizations that drive higher business value and media performance for our clients," said Sean Reardon, CEO, Americas Media Practice, dentsu.
  • The Merkury Audience Builder interface provides the seamless integration of client first-party data, in a connected, brand-safe environment, anonymized Merkury IDs of 268MM adults inclusive of 144MM households.
  • Merkury IDs can be enriched with 10k+ proprietary and marketplace consumer data attributes including customized survey-based behavior and motivation data.
  • Based on premier plans built within Merkury Planner, Merkury Activate reaches a client's first-party-based audience segments at scale without cookies.

Vanguard Properties Embarks on Remarkable Expansion Across the East Bay

Retrieved on: 
Monday, March 25, 2024
Attention, Growth, Side platform, SAN, Contra Costa County, California, Senior, Property, Contra Costa, Real estate

SAN FRANCISCO, March 25, 2024 /PRNewswire-PRWeb/ -- Over the past four months, Vanguard Properties has made significant strides, acquiring an impressive total of 42 agents, solidifying its presence and influence in the dynamic East Bay market. Notably, Vanguard Properties' Lafayette office has experienced substantial growth, surging by 72% in the past quarter alone, a testament to the agency's strategic vision and commitment to the agent experience.

Key Points: 
  • Vanguard Properties, the largest independent brokerage in the Bay Area, announces a significant expansion across the East Bay region, marking a pivotal moment in its growth trajectory.
  • SAN FRANCISCO, March 25, 2024 /PRNewswire-PRWeb/ -- Over the past four months, Vanguard Properties has made significant strides, acquiring an impressive total of 42 agents, solidifying its presence and influence in the dynamic East Bay market.
  • Notably, Vanguard Properties' Lafayette office has experienced substantial growth, surging by 72% in the past quarter alone, a testament to the agency's strategic vision and commitment to the agent experience.
  • Commenting on these developments, David Chol, Chief Operating Officer of Vanguard Properties, expressed enthusiasm for the agency's future prospects, stating, "We are thrilled to embark on this exciting journey of expansion across the East Bay.

Prismecs Taps Adama Gaye as VP of Strategic Growth

Retrieved on: 
Thursday, March 7, 2024
SAIS, ECOWAS, Ecobank, Growth, Harvard University, Communication, Stanford University, Water, Organization, Side platform, Workforce, Management

HOUSTON, March 07, 2024 (GLOBE NEWSWIRE) -- Today Prismecs , the leader in turnkey energy and industrial services solutions, announced the addition of Adama Gaye as the new Vice President of Strategic Growth.

Key Points: 
  • HOUSTON, March 07, 2024 (GLOBE NEWSWIRE) -- Today Prismecs , the leader in turnkey energy and industrial services solutions, announced the addition of Adama Gaye as the new Vice President of Strategic Growth.
  • His work with Prismecs aims to enable some of the world’s toughest operations with agile and innovative service solutions.
  • “Prismecs is focused on innovation, truly enabling industrial execution in a world that seems to be stuck in never-ending planning,” said Junaid Ali, CEO of Prismecs.
  • “It’s an honor to join Prismecs and be tasked with bringing industrial innovation to areas of the world where we can help transform local economies and promote sustainability,” said Adama Gaye, VP of Strategic Growth at Prismecs.

PubMatic Announces Record Fourth Quarter and Fiscal Year Ended 2023 Financial Results; Board of Directors Expands Share Repurchase Program by $100 Million

Retrieved on: 
Monday, February 26, 2024
Engineering, Analysis, CITY, Conversation, Investment, Net, AMC, Form 10-K, Canadian Tire money, Growth, Activate, Annual report, IDS, SPO, Webcast, TiVo, AMC Networks, Privacy, Connect, ROI, Share repurchase, Disclosure, Freewheel, Advertising, GAAP, Ecosystem, Result, Conversion, Depreciation, Sandbox, Side platform, Yahoo!, Privacy Sandbox, Loss, Adjustment, CTV, Public expenditure, Interactivity, CFO, Acquisition, Collection, FOX, PMP, IQIYI, Failure, Video game

NO-HEADQUARTERS/REDWOOD CITY, Calif., Feb. 26, 2024 (GLOBE NEWSWIRE) -- PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today reported financial results for the fourth quarter and fiscal year ended December 31, 2023.

Key Points: 
  • In addition to top line revenue acceleration, we continued our long track record of strong profitability, high margins, and generated record free cash flow.
  • Ended Q4 2023 with over 45% of total activity coming from Supply Path Optimization (SPO), up from 34% in Q4 2022.
  • On February 26, 2024 we announced that our Board of Directors has authorized an extension of our existing share repurchase program.
  • For the first quarter of 2024, we expect revenue to be in the range of $61 million to $63 million.

IAB Tech Lab Releases In-Depth Analysis of Google's Privacy Sandbox for Public Comment, Revealing Significant Challenges

Retrieved on: 
Tuesday, February 6, 2024
Task force, Privacy, Comment, Data science, Ecosystem, DSPS, Commercial, Privacy Sandbox, Consideration, Chrome, Side platform, Private, Advertising, SSPS

NEW YORK, Feb. 6, 2024 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry's adoption of Google's Privacy Sandbox. The analysis, conducted by IAB Tech Lab's Privacy Sandbox Taskforce, explores the implications of Google's plan to eliminate third-party cookie-based tracking from its Chrome browser while replacing it with the Privacy Sandbox. IAB Tech Lab is inviting industry stakeholders to participate in a 45-day period for public comments, which will remain open until March 22, 2024.

Key Points: 
  • The analysis, conducted by IAB Tech Lab's Privacy Sandbox Taskforce , explores the implications of Google's plan to eliminate third-party cookie-based tracking from its Chrome browser while replacing it with the Privacy Sandbox.
  • IAB Tech Lab is inviting industry stakeholders to participate in a 45-day period for public comments, which will remain open until March 22, 2024.
  • "Embracing Google's Privacy Sandbox is a seismic shift in the advertising landscape, departing from the industry's trajectory over the past 25 years," said Anthony Katsur, CEO, IAB Tech Lab.
  • The analysis identified several key issues that underscore the challenges media companies, advertisers, and the broader industry face in adapting to the changes mandated by Privacy Sandbox.

RKD Group is Proud To Share The Latest Senior Leader Additions And Promotions

Retrieved on: 
Wednesday, January 31, 2024
Growth, Senior, RKD, AI, Acceleration, Mission, Strategy, Data science, Marketing, Side platform, Mouth, Culture, Management

DALLAS, Jan. 31, 2024 /PRNewswire/ -- RKD Group, the leading fundraising and marketing solutions provider to nonprofits in North America, announces additions and promotions to its leadership team.

Key Points: 
  • DALLAS, Jan. 31, 2024 /PRNewswire/ -- RKD Group, the leading fundraising and marketing solutions provider to nonprofits in North America, announces additions and promotions to its leadership team.
  • These additions emphasize RKD Group's commitment to client experience, transformational results and continued growth.
  • "The recognition of these three talented professionals underscores our commitment to our clients and giving them the best, most thoughtful, most forward-looking approach possible," said Chris Pritcher, CEO at RKD Group.
  • "I am thrilled to be a part of such a dynamic and diverse team with a deep commitment to nonprofit growth.