Snowplow

Snowplow Launches Snowplow Digital Analytics as a Snowflake Native App, in the Data Cloud

Retrieved on: 
Wednesday, December 6, 2023
Software, Mobile, Wireless, Online Retail, Professional Services, Data Management, Apps, Applications, Technology, Retail, Data Analytics, Marketing, Advertising, Communications, Cloud, Acquisition, Organization, Privacy, Subset, Analytics, Tag cloud, Google Analytics, AWS, Computer data storage, Mobile phone, Online shopping, Azure, Snowplow, Snowflake

Snowplow, the leader in customer data collection and analytics, today announced the launch of Snowplow Digital Analytics on Snowflake Marketplace .

Key Points: 
  • Snowplow, the leader in customer data collection and analytics, today announced the launch of Snowplow Digital Analytics on Snowflake Marketplace .
  • Snowplow Digital Analytics is an app native to the Snowflake Data Cloud that arms users with the analytics components to accelerate insights for marketing teams and minimize costly development cycles for data teams operating in the Snowflake Data Cloud.
  • Snowplow and Snowflake are working together to mobilize the world’s data with Snowflake’s Data Cloud, helping joint customers inform business decisions and drive innovation.
  • “We’re excited to replatform Snowplow Digital Analytics to the Data Cloud and seamlessly offer it through Snowflake Marketplace.”
    Snowplow Digital Analytics enables customers real-time access to rich behavioral insights in the dashboards they are familiar with.

ACTIONIQ REVEALS SIX MARKETING, DATA AND TECHNOLOGY TRENDS THAT WILL SHAPE THE INDUSTRY IN 2024

Retrieved on: 
Monday, December 18, 2023
Composable disaggregated infrastructure, Adobe, LLM, CDI, Generative, Acquisition, LiveRamp, Great, Salesforce, SQL, Synthetic media, Investment, Privacy, CDPS, DMPS, Heart, Smoke, Marketing, M&A, F500, Database, Martech, Customer data platform, AI, Snowflake, CDP, Snowplow, Noise, Sales, Computer data storage, Investment company

NEW YORK, Dec. 18, 2023 /PRNewswire/ -- ActionIQ , the leading Enterprise Composable Customer Data Platform, today released six key trends the company anticipates will shape the future of marketing, data, and technology in 2024, from tech stack shifts and enterprise priorities, to data, technology, and Generative AI.

Key Points: 
  • NEW YORK, Dec. 18, 2023 /PRNewswire/ -- ActionIQ , the leading Enterprise Composable Customer Data Platform, today released six key trends the company anticipates will shape the future of marketing, data, and technology in 2024, from tech stack shifts and enterprise priorities, to data, technology, and Generative AI.
  • As marketing clouds lose their grip, a new incarnation of Database Wars emerges
    The battle for who owns the data among marketing solutions will continue.
  • This tension will continue as marketing clouds like Adobe and Salesforce seek to be the source of truth for enterprise data.
  • Data warehouse vendors will try to ship SQL LLMs with their data, however LLMs will need to be trained on an enterprise's own proprietary data.

Snowplow Appoints Brian Cohen as Chief Operating & Financial Officer, and Alex Lee as Senior Vice President of Global Sales

Retrieved on: 
Monday, November 6, 2023
Data Management, Online Retail, Technology, Professional Services, Public Relations, Investor Relations, Marketing, Advertising, Communications, Retail, Data Analytics, Software, Senior, Salesforce, Growth, Peregrine, Management, Snowplow, Global Sales Law Project

"I am thrilled to welcome Brian and Alex to the Snowplow team," said Alex Dean, CEO of Snowplow.

Key Points: 
  • "I am thrilled to welcome Brian and Alex to the Snowplow team," said Alex Dean, CEO of Snowplow.
  • "Their wealth of experience rapidly scaling companies in the tech industry will be invaluable as we continue our ambitious growth plans.
  • Brian Cohen joins Snowplow as Chief Operating Officer and Chief Financial Officer, bringing over 30 years of experience scaling high-growth technology companies.
  • As Snowplow's new Senior Vice President of Global Sales, Alex Lee will lead Snowplow’s growing global sales organization and go-to-market sales strategy.

Hydrate the Lakehouse in minutes: Snowplow launches on Databricks Partner Connect

Retrieved on: 
Wednesday, October 11, 2023
Technology, Marketing, Advertising, Communications, Professional Services, Software, Data Analytics, Data Management, Artificial Intelligence, Climate, Acquisition, Communication, AI, Data collection, Connect, CDP, Databricks, Learning, UI, Entertainment, Online shopping, E-commerce, Snowplow

Snowplow, the leader in customer data collection, today announced its listing on Databricks Partner Connect , making it easy for Databricks customers to quickly set up a Snowplow pipeline with just a few clicks.

Key Points: 
  • Snowplow, the leader in customer data collection, today announced its listing on Databricks Partner Connect , making it easy for Databricks customers to quickly set up a Snowplow pipeline with just a few clicks.
  • “Snowplow joining Partner Connect allows more companies to streamline the ingestion of behavioral event data into the lakehouse to power their analytics and AI and unlock opportunities to deliver next generation customer experiences.”
    With Snowplow now a part of the Databricks' Partner Connect program, the ability to integrate across platforms is easier than ever.
  • Users can now optimize customer acquisition, retention and personalization directly from the Databricks UI with Snowplow for the data lakehouse.
  • “We’re thrilled to launch on Partner Connect to make utilization of behavioral events data more convenient and accessible than ever.”
    To get started with Snowplow on Partner Connect, schedule a free demo and start expanding the possibilities of Snowplow Media or Ecommerce analytics on your Databricks Lakehouse.

Snowplow recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

Retrieved on: 
Thursday, September 14, 2023
Professional Services, Marketing, Data Management, Communications, Data Analytics, Technology, Artificial Intelligence, Cloud, Unify, Analytics, Privacy, Organization, Automatic identification and data capture, Acquisition, Snowflake, Control, AI, Snowplow, Retail, Cryptocurrency

The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions.

Key Points: 
  • The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions.
  • Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.
  • Snowplow was identified in Snowflake’s report as a ‘One to Watch’ in the Analytics & Data Capture category for its unique approach that enables marketing teams to gain first-party insights into customer journeys across websites and applications.
  • “Recognition as a company to watch in Snowflake’s 2023 Modern Marketing Data Stack report is a testament to Snowplow’s focus on enabling our joint customers to collect, model and govern the highest quality customer data for Marketing Analytics,” Alex Dean, Co-founder & CEO at Snowplow said.

Snowplow Outperforms GA4 in GigaOm Evaluation

Retrieved on: 
Monday, August 21, 2023
Retail, Other Technology, Software, Networks, Internet, Online Retail, Hardware, Electronic Commerce, Data Management, Technology, Mobile, Wireless, Digital Marketing, Other Communications, Marketing, Other Retail, Advertising, Content Marketing, Communications, Apps, Applications, Table, Google Analytics, GA, Ship, GA4, Analytics, Organization, Snowflake, Gigaom, TCO, Cryptocurrency, Snowplow

Snowplow , the global leader in data creation, today announced that technology analyst firm GigaOm has found that its solution outperforms Google Analytics 4 (GA4) following a comprehensive field test.

Key Points: 
  • Snowplow , the global leader in data creation, today announced that technology analyst firm GigaOm has found that its solution outperforms Google Analytics 4 (GA4) following a comprehensive field test.
  • Specifically, the report found that Snowplow was 6.9 times faster than GA4 for the queries GigaOm tested, had far less scanned query data, and proved orders of magnitude less expensive than GA4 over a three-year period.
  • The data produced by Snowplow (out-of-the-box, in BigQuery) is significantly easier to work with than that produced by GA4.
  • Read the full GigaOm report and learn more about Snowplow’s strengths compared to GA4, here .

Data Kinetic Launches to Accelerate Enterprise Adoption of Advanced Applied AI

Retrieved on: 
Monday, June 26, 2023
Data Management, Technology, Data Analytics, Logistics, Supply Chain Management, Apps, Applications, Environmental, Social and Governance (ESG), Retail, Fintech, Insurance, Other Energy, Health Technology, Finance, Oil, Gas, Energy, Transport, Professional Services, Artificial Intelligence, Software, Health, Cloud, Pressure, Fossil fuel, Financial services, LLM, Foundation models, Weak artificial intelligence, ML, Intelligence, Microsoft, Research, Organization, Kinetic, Investment, Supply chain, Google Cloud, King, ESG, AI, Ecosystem, News, Sales, Management, Medical device, Health care, Snowplow

Data Kinetic , a platform agnostic industry-focused applied AI research, development, and advisory company, has announced the commencement of operations internationally.

Key Points: 
  • Data Kinetic , a platform agnostic industry-focused applied AI research, development, and advisory company, has announced the commencement of operations internationally.
  • The company’s mission is to accelerate the enterprise adoption of advanced applied AI, particularly in complex vertical use cases.
  • Commenting on the launch of Data Kinetic, King said: “Our mission is to accelerate the enterprise adoption of advanced applied AI, particularly in complex vertical use cases.
  • Through this approach, Data Kinetic will help organizations realize their applied AI goals.

Databricks Ventures Invests in Snowplow

Retrieved on: 
Thursday, June 15, 2023
Retail, Other Professional Services, Data Management, Technology, Public Relations, Investor Relations, Finance, Marketing, Advertising, Communications, Professional Services, Online Retail, Artificial Intelligence, Software, Digital Marketing, Networks, Internet, Partnership, Next-best-action marketing, Sureserve, Customer data platform, Organization, Personalization, Corporation, CDP, AI, Databricks, Sales, Video game, Snowplow

Snowplow, the global leader in AI-ready customer behavioral data, today announced an investment from Databricks Ventures.

Key Points: 
  • Snowplow, the global leader in AI-ready customer behavioral data, today announced an investment from Databricks Ventures.
  • Building upon the successful partnership established between Snowplow and Databricks, the funding will drive joint go-to-market initiatives.
  • In addition to developing joint strategic solutions, Snowplow is excited to join Databricks Partner Connect later this summer, making it easier for Databricks customers to take advantage of Snowplow’s fully compliant AI-ready behavioral data and real-time event streaming.
  • “This investment represents our shared commitment to support more organizations to develop composable Customer Data Platform (CDP) use cases on the Lakehouse platform.”
    For more information about Snowplow and Databricks’ Next Best Action solution, click here .

NashTech spotlights North America as geography for significant strategic growth

Retrieved on: 
Tuesday, May 30, 2023
Cloud, RPA, University, Weak artificial intelligence, ML, Acquisition, HashiCorp, Engineering, Snowflake, SRE, Rust (programming language), BPO, Architecture, Databricks, Azure, AWS, Geography, Medical device, Application, Snowplow, MISSISSAUGA

MISSISSAUGA, Ontario, May 30, 2023 /PRNewswire-PRWeb/ -- NashTech, the leading technology solutions provider to global market leaders and innovators, announced that it had strengthened its presence in North America after the acquisition of Knoldus. NashTech would provide expert consulting and application product engineering services through the eight go-to-market pillars that showcase the deep technology expertise that it has built over the last 23+ years.

Key Points: 
  • We are thrilled to share that NashTech has spotlighted North America as geography to drive substantial growth.
  • Through its vast array of technology partnerships, NashTech would be able to provide end-to-end solutions to make businesses future-ready in the North American market.
  • MISSISSAUGA, Ontario, May 30, 2023 /PRNewswire-PRWeb/ -- NashTech, the leading technology solutions provider to global market leaders and innovators, announced that it had strengthened its presence in North America after the acquisition of Knoldus .
  • North America would get access to 15 delivery centres of NashTech which are onshore, nearshore and far shore to get round-the-clock development and support.

Snowplow Builds Advertising Campaign Measurement Solution on the Snowflake Data Cloud

Retrieved on: 
Tuesday, May 16, 2023
Software, Online Retail, Internet, Search Engine Marketing, Data Management, Technology, Other Communications, Digital Marketing, Retail, Public Relations, Investor Relations, Marketing, Advertising, Communications, Cloud, Business development, Organization, Power, Tag cloud, Market, Sales, Management, Analytics, Snowflake, Snowplow

Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns.

Key Points: 
  • Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns.
  • Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time.
  • By building Attribution Modeling on Snowflake, Snowplow is able to empower direct-response advertisers to gain insights into conversion journeys by analyzing click event data from advertising campaigns.
  • Joint customer, Digital Virgo, was able to leverage Attribution Modeling, Powered by Snowflake, to reduce data latency by 90% and eliminate data silos.