TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities
Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising.
- Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising.
- The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.
- “We are thrilled to announce the acquisition of Octillion Media,” said Tom Cox, president of Premion and senior vice president, corporate development, TEGNA.
- The acquisition of Octillion Media provides us with a proven purpose-built local CTV platform to further enable product innovation, improve operational efficiencies, and drive accelerated growth.