Ad-Tech Innovator QTT® Launches Marketplace to Drive Seamless Digital, Linear TV Ad Interoperability
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Tuesday, August 24, 2021
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View the full release here: https://www.businesswire.com/news/home/20210824005263/en/
Key Points:
- View the full release here: https://www.businesswire.com/news/home/20210824005263/en/
QTT , a video platform that bridges existing standard digital and TV advertising technologies and makes linear TV advertising behave digitally, today announced the launch of QTT Marketplace. - The last mile to activate linear TV advertising through existing digital platforms is finally here, said John Piccone, president of QTT.
- The QTT Marketplace launch follows the completion of a family of QTT patents delivering seminal steps in the integration of the pan-device digital and linear television advertising ecosystems.
- With QTT we can now offer premium linear TV opportunities through the Magnite platform as if they were any other digital video ad.