Ad Net Zero US Triples Supporter Base In First Six Months
As announced in June, globally, Ad Net Zero now operates in territories that collectively represent 45% of the world’s ad spend, with the US spend making up the lionshare.
- As announced in June, globally, Ad Net Zero now operates in territories that collectively represent 45% of the world’s ad spend, with the US spend making up the lionshare.
- And Ad Net Zero brings together representation from across all major parts of the industry to drive change:
Of the world’s ten largest advertising agencies, 80% are Ad Net Zero supporters. - In addition to growing in scale, Ad Net Zero activities also show growth in driving action toward decarbonization of the ad industry.
- Ad Net Zero announced in June 2023 that it would require all supporters who have not already done so to commit to setting public, science based Net Zero targets.