New Research from Getty Images Shows that Visual Representation of Asian Communities in APAC Advertising Remains Stereotypical
SINGAPORE, Oct. 25, 2023 (GLOBE NEWSWIRE) -- Getty Images, a preeminent global visual content creator and marketplace, today launched “Inclusive Visual Storytelling for Asian Communities” report to help brands expand and deepen Asian narratives. This guidance is a result of Getty Images’ ongoing global research initiatives, revealing that visual representation of Asian communities in Asia-Pacific (APAC) advertising remains stereotypical.
- Getty Images’ research revealed most popular visuals for Australasia, Japan, Southeast Asia, Hong Kong and Taiwan continue to rely heavily upon stereotypical, inauthentic imagery representing various communities.
- Getty Images today launched the “Inclusive Visual Storytelling for Asian Communities” report to support brands and businesses in APAC as they endeavor to be more inclusive in visual choices.
- SINGAPORE, Oct. 25, 2023 (GLOBE NEWSWIRE) -- Getty Images , a preeminent global visual content creator and marketplace, today launched “Inclusive Visual Storytelling for Asian Communities” report to help brands expand and deepen Asian narratives.
- This guidance is a result of Getty Images’ ongoing global research initiatives, revealing that visual representation of Asian communities in Asia-Pacific (APAC) advertising remains stereotypical.