TAPPP Announces Agreement with Vrio Corp. and DIRECTV Latin America to bring Contextual Betting and Interactivity to the Region
NEW YORK, Feb. 6, 2024 /PRNewswire/ -- Today, TAPPP and Vrio Corp./DIRECTV announced an agreement to bring interactive television to Latin America for the first time.
- NEW YORK, Feb. 6, 2024 /PRNewswire/ -- Today, TAPPP and Vrio Corp./DIRECTV announced an agreement to bring interactive television to Latin America for the first time.
- DIRECTV Latin America and Sky Brazil will deploy TAPPP's patented MicroApp Platform™ to all its customers enabling real-time interactive services, including betting and contextual commerce, across both its linear TV services and its DGO streaming platform.
- At launch, the MicroApp Platform will be featured alongside live-sports telecasts with plans to roll it out across all types of programming in the future.
- With contextual commerce, a viewer can take advantage of personalized offers instantly and get exactly what they want, fast."