Comerica's 'Opportunity for All' Campaign Earns American Bankers Association's Brand Slam Award
DALLAS, Oct. 4, 2023 /PRNewswire/ -- Comerica Bank earned top honors for its small business "Opportunity for All" marketing campaign as part of the American Bankers Association's (ABA) Brand Slam awards, winning first place in the prestigious integrated marketing campaign category.
- DALLAS, Oct. 4, 2023 /PRNewswire/ -- Comerica Bank earned top honors for its small business "Opportunity for All" marketing campaign as part of the American Bankers Association's (ABA) Brand Slam awards, winning first place in the prestigious integrated marketing campaign category.
- Comerica's "Opportunity for All" campaign, targeting the Dallas-Fort Worth metroplex, highlights the bank's resources and programs designed to bring value to its small business customers.
- "Small businesses are the backbone of our local communities, and we recognize they may not have access to all the necessary resources.
- Comerica has seen a return on the campaign with a 24% increase in new customer acquisition over its baseline acquisition from the prior year.