EDO

Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report

Retrieved on: 
Thursday, April 25, 2024
Professional Services, Advertising, Entertainment, Digital Marketing, Communications, Data Analytics, TV and Radio, ROI, McDonald's, Convergent, Health, Intelligence, SVP, Zaxby's, QSR, CPG

“With a granular understanding of consumers' content consumption and ad engagement, QSR brands are harnessing the power of Convergent TV to optimize campaigns that drive performance.”

Key Points: 
  • “With a granular understanding of consumers' content consumption and ad engagement, QSR brands are harnessing the power of Convergent TV to optimize campaigns that drive performance.”
    Key insights from EDO’s QSR Convergent TV Outcomes Report include:
    Overall, consumers were 5% more engaged with QSR ads on linear than streaming.
  • Men 65+ were the most engaged demographic with QSR ads on both linear and streaming TV in Q1.
  • This demo was +114% more likely to engage with streaming QSR ads in Q1 as compared to the QSR streaming average, and +35% more likely to engage with linear QSR ads as compared to the QSR linear average.
  • The report is powered by Ad EnGage Convergent, EDO’s cross-screen outcomes measurement solution for holistic linear and streaming TV ad performance.

Kura Sushi Global Flagship Store Ginza to open on Thursday, April 25, 2024

Retrieved on: 
Wednesday, April 24, 2024
Retail, Restaurant, Bar, Specialty, Destinations, Travel, Tourist Attractions, Food, Beverage, Moon, Tourism, Business, Culture, Multimedia, Calendar, Takanawa

Kura Sushi, Inc. (President: Kunihiko Tanaka; Head Office: Sakai City, Osaka), which operates the conveyor-belt sushi chain “Kura Sushi,” will open “Kura Sushi Global Flagship Store Ginza,” its sixth global flagship store in Japan, on Thursday, April 25, 2024, inside Marronnier Gate Ginza 2.

Key Points: 
  • Kura Sushi, Inc. (President: Kunihiko Tanaka; Head Office: Sakai City, Osaka), which operates the conveyor-belt sushi chain “Kura Sushi,” will open “Kura Sushi Global Flagship Store Ginza,” its sixth global flagship store in Japan, on Thursday, April 25, 2024, inside Marronnier Gate Ginza 2.
  • The store was produced by Kashiwa Sato, one of Japan’s top creative directors, and is the first location of a major conveyor-belt sushi chain to open in the Ginza area.
  • The store will be equipped with Kura Sushi’s longest-ever conveyor belt, allowing customers to experience the fun of revolving sushi that is a hallmark of Kura Sushi.
  • Three food stalls for sushi, tempura, and rice dumplings
    The Ginza Store will be the first Kura Sushi store to feature “Kura Koedo,” a space inspired by the ukiyo-e artist Utagawa Hiroshige’s woodblock prints capturing scenes of Edo (Tokyo during the Edo period, 1603-1868).

eDreams ODIGEO’s AI-Driven Tech Transformation Takes Stage at Next’24, the Leading Global Innovation and Artificial Intelligence Summit

Retrieved on: 
Thursday, April 11, 2024
Apps, Applications, Other Transport, Technology, Transport, Electronic Commerce, Other Travel, Retail, Artificial Intelligence, Online Retail, Travel, Cloud, Data management, Google Cloud, EDreams, Environment, ODIGEO, EDreams ODIGEO, Architecture, Growth, AI

This premier annual event, hosted by Google Cloud and dedicated to innovation, took place this year in Las Vegas, United States.

Key Points: 
  • This premier annual event, hosted by Google Cloud and dedicated to innovation, took place this year in Las Vegas, United States.
  • Carlos Saona, Chief Architect at eDreams ODIGEO covered how a data mesh architecture marked a significant shift in how eDO handles data.
  • Highlighting the role of AI in eDO's transformation, Saona shared how the data mesh architecture facilitates the deployment of AI and machine learning models across the organisation.
  • We'll continue to refine our data architecture for real-time data processing and insights.”

Decklar Resources Updates Crude Oil Injection Volumes From the Oza Oil Field Through the Trans Niger Pipeline and Sales to Local Refinery

Retrieved on: 
Wednesday, March 27, 2024
Shell, Millennium, TNP, Forçados, OTC, Oil

Decklar Resources Inc. and its co-venturer Millenium Oil & Gas Company Limited announce continued crude oil injection volumes from the Oza Oil Field through the Trans Niger Pipeline to the Bonny Export Terminal.

Key Points: 
  • Decklar Resources Inc. and its co-venturer Millenium Oil & Gas Company Limited announce continued crude oil injection volumes from the Oza Oil Field through the Trans Niger Pipeline to the Bonny Export Terminal.
  • Decklar and Millenium sell additional crude oil production from the Oza Oil Field to a local refinery in Edo State.
  • Crude oil production from the Oza Oil Field through the TNP to the Bonny Export Terminal is being sold to Shell Western Supply and Trading Limited (“Shell”).
  • Crude oil held in storage at the Oza Oil Field and crude oil being produced into storage tanks from the Oza-1 and Oza-4 wells is being transported by truck a short distance in-field to the transfer pumping station at the Oza Oil Field for injection into the TNP.

Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time

Retrieved on: 
Tuesday, March 26, 2024
TV and Radio, Marketing, Artificial Intelligence, Advertising, Data Management, Communications, Technology, Entertainment, Kantar, Attention, Philosophy, SSPS, Partnership, Research, Business development, Agency, DSPS, Freewheel, System, Ecosystem, Monk, FAST, CTV, Emotion, Television, Sales

By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.

Key Points: 
  • By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.
  • Scene-level analysis: BrandDiscovery offers contextual targeting at the scene level, an improvement over the industry’s standard program or channel-level solutions.
  • Advertisers can present ads within programming that contextually aligns with their creatives based on emotion, brand safety, and genre.
  • Contextual targeting at scale: BrandDiscovery ads will be shown across 300+ premium CTV publishers, including FAST channels and leading streamers.

Noogata Appoints Leading Ecommerce Expert To Help CPGs Discover the Power of Growth-Focused AI Insights

Retrieved on: 
Monday, March 18, 2024
E-commerce, Growth, Shop, Entrepreneurship, Sacca, Chemical oxygen demand, Business, Similarweb, AI, Nōgata, Fukuoka, CPG, Public key certificate, TEL, Fast-moving consumer goods, Corporation

TEL AVIV, Israel, March 18, 2024 /PRNewswire/ -- Noogata, the Amazon AI growth platform, recently appointed Edo Sacca, previously Head of Business Development at Similarweb and Senior Director of Corporate Development at Pacvue & Helium10, is now serving as Strategic Advisor helping U.S-based CPGs selling on Amazon to take advantage of ecommerce solutions to accelerate growth in sales, market share and revenue.

Key Points: 
  • Edo Sacca serves as the Strategic Advisor for Noogata, an Amazon intelligence and growth platform providing AI insights, competitor intelligence and tools to help brands grow sales.
  • With rising competition and shrinking profit margins, AI is playing a pivotal role in helping brands grow and outperform new and existing competitors.
  • As an expert in the arena of ecommerce and marketplace analytics, Noogata and Edo are successfully guiding industry-leading CPGs through their AI digital transformation process.
  • They will be meeting industry professionals to discuss AI for Amazon, highlight ecommerce challenges and showcasing solutions for amplifying sales on the Amazon marketplace.

DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data

Retrieved on: 
Monday, March 11, 2024
Social media, ACR, Digital, Radio, Advertising, OOH, OTA, Online shopping

“Brands often spend more than 90% of their ad budgets on TV and digital, including social media, but have been forced to measure effectiveness in silos.

Key Points: 
  • “Brands often spend more than 90% of their ad budgets on TV and digital, including social media, but have been forced to measure effectiveness in silos.
  • “With device-level viewing data across all inputs, including linear, streaming, and over-the-air (OTA), Inscape has become the go-to source for accurate TV audience intelligence,” said Ken Norcross, Vice President, Data Licensing and Strategy, VIZIO/Inscape.
  • Matching of TV ad exposure to outcomes hinges on having a comprehensive data infrastructure.
  • DISQO’s Lift products are the fastest-growing ad measurement solutions in the market due to its consented, identity-based solutions that don’t rely on cookies.

PepGen Reports Fourth Quarter and Full Year 2023 Financial Results and Recent Corporate Developments

Retrieved on: 
Wednesday, March 6, 2024
CONNECT, SAD, Research, Dystrophin, Clinical trial, Food, DMD, Common, DM1, Safety, Health care, Patient, MHRA, Disease, Three Months, Male, IND, Enrollment, PGN, U.K, MBNL1, CTA, Medication, Pharmaceutical industry

BOSTON, March 06, 2024 (GLOBE NEWSWIRE) -- PepGen Inc. (Nasdaq: PEPG), a clinical-stage biotechnology company advancing the next generation of oligonucleotide therapies with the goal of transforming the treatment of severe neuromuscular and neurological diseases, today reported financial results for the fourth quarter and full year ended December 31, 2023, and highlighted recent corporate developments.

Key Points: 
  • “With important data readouts expected from our two lead programs, 2024 has the potential to be a transformational year for PepGen.
  • People with myotonic dystrophy type 1 (DM1) currently have no approved treatment options that target the root cause of the disease.
  • Financial Results for the Three Months and Twelve Months ended December 31, 2023
    Cash and cash equivalents were $110.4 million as of December 31, 2023.
  • Net loss was $78.6 million for the year ended December 31, 2023, compared to $69.1 million for the same period in 2022.

EDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers

Retrieved on: 
Thursday, March 7, 2024
Content Marketing, Women, Sports, General Sports, Entertainment, Marketing, Advertising, Communications, TV and Radio, Consumer, Woman, Football, New Balance, SVP, University, NCAA, National Women's Soccer League, Basketball, Old Spice, Tennis, Season, Sport, University of Iowa, WNBA, Athlete

EDO , the TV outcomes company, today released its inaugural Women’s Sports TV Outcomes Report .

Key Points: 
  • EDO , the TV outcomes company, today released its inaugural Women’s Sports TV Outcomes Report .
  • “Naturally, the growing interest in women’s sports presents a major opportunity for TV advertisers,” said Laura Grover, SVP, Head of Client Solutions, EDO.
  • The report also highlights the diversity of advertisers that have capitalized on an increasingly engaged women's sports audience.
  • The top advertisers in 2023 include:
    New Balance ads were 203% more effective than the average women's sports advertiser in 2023.

eDreams ODIGEO Achieves Record Revenues and Grows Profits by 54% as Subscriber Base Tops 5.4 Million Members

Retrieved on: 
Wednesday, February 28, 2024
Other Consumer, Other Transport, Trucking, Transport, Finance, Consumer, Electronic Design Automation, Professional Services, Data Management, Logistics, Supply Chain Management, Consumer Electronics, Technology, Vacation, Other Travel, Cruise, Transportation, Public Transport, Destinations, Travel, Share repurchase, ODIGEO, Growth, Marginal profit, EDreams ODIGEO, EDreams

Dana Dunne, CEO of eDreams ODIGEO commented: “We are excited to have achieved record revenues and a remarkable 54% growth in profitability.

Key Points: 
  • Dana Dunne, CEO of eDreams ODIGEO commented: “We are excited to have achieved record revenues and a remarkable 54% growth in profitability.
  • We continue to pioneer the travel industry with our subscription model, which has topped 5.4 million members and is the largest contributor to our revenues and profits.
  • With the majority of profits and revenues now coming from subscribers, it is clear that we have evolved beyond the confines of a traditional travel company.
  • For the first time in the Company’s history, revenues surpassed the €500 million mark within 9 months, reaching €507.3 million, reflecting a 10% growth from €459.7 million last year.