NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science Holding Corp. (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced financial results for the first quarter ended March 31, 2024.
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Video game NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.
Key Points:
- NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.
- Miille will lead the global Publica by IAS revenue team and report to IAS's Chief Executive Officer, Lisa Utzschneider.
- Miille joins Publica by IAS from Freewheel, a global technology platform for the TV advertising industry, where he served as Head of Revenue and Growth, Americas.
- "As a long-time fan and supporter of Publica by IAS, I'm excited to lead the global revenue organization and evangelize the platform's value proposition," said Miille.
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Fraud NEW YORK, May 7, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today released its highly anticipated 19th edition of its Media Quality Report (MQR). The annual report analyzes over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks to measure the quality of their digital advertising campaigns and inventory.
Key Points:
- This year's report found the global brand risk rate remained stable in 2023, coming down a nominal 0.1 point from 2022 to reach 1.7%.
- With the Olympic Games and UEFA European Championship to come this year, IAS discovered a correlation with major sporting events and higher brand risk.
- In its 19th edition of its Media Quality Report, IAS's Research team captured more than 280 billion digital interactions daily at the impression level, analyzing this data to create the Media Quality report.
- The report aims to provide both advertisers and publishers the right actionable insights to forge an innovative, impactful, and safer digital future.
NEW YORK, May 1, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS's Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.
Key Points:
- Available for advertising campaigns on Roblox later this year, IAS's Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.
- Advertisers will be able to confidently reach their audience across immersive environments on Roblox with IAS's 3D in-experience Viewability and IVT Measurement with reporting available through the IAS Signal platform.
- "IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique, effective ad measurement solutions across emerging mediums such as immersive 3D environments," said Lisa Utzschneider, CEO, IAS.
- "We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS."
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Medical device NEW YORK, April 29, 2024 /PRNewswire/ -- Integral Ad Science (NASDAQ: IAS) a leading global media measurement and optimization platform, today announced that it is one of the first companies to receive TrustArc's recently launched TRUSTe Responsible AI Certification, demonstrating alignment with the highest standards of AI governance.
Key Points:
- The certification, which was launched in March of 2024, is the first AI certification focused explicitly on data protection and privacy, and based on an evaluation of the AI system practices of organizations against TrustArc's Responsible AI Assessment Criteria.
- "As an early adopter of TrustArc's Responsible AI Certification, IAS is committed to leading the way in demonstrating transparency, security and fairness in the development and deployment of our AI systems," said Kevin Alvero, Chief Compliance Officer at IAS.
- TRUSTe's Responsible AI Certification Assessment Criteria are based upon the leading AI global governance frameworks, including the EU AI Act, OECD AI Principles, NIST AI Risk Management Framework, ISO 42001, and others while being designed to ensure AI is valid and reliable, explainable and interpretable, accountable and transparent, privacy-enhanced, fair, safe and secure and resilient.
- "We congratulate Integral Ad Science for demonstrating that commitment by becoming one of the first companies to achieve our Responsible AI Certification."
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CTV NEW YORK, April 23, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment.
Key Points:
- NEW YORK, April 23, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment.
- IAS continues to add to its mix of MRC accredited products for CTV, as last year it received the industry's first accreditation for CTV video viewable impressions.
- With this announcement, IAS adds SIVT filtration of CTV video viewable impressions to its portfolio of MRC-accredited metrics.
- The full scope of the accreditation covers IAS's SIVT filtration and reporting in CTV environments as applied to video impressions, viewable impressions, and related viewability metrics.
NEW YORK, April 16, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Brand Safety and Suitability Measurement product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feed and Reels.
Key Points:
- Instead, IAS measures if ads have appeared next to content that discusses or has to do with the GARM-aligned category of misinformation .
- IAS classifies content according to the GARM Brand Safety and Suitability Framework and provides reporting to advertisers for them to tailor suitability settings on Meta.
- Enhanced reporting features: IAS Signal now allows advertisers to visually track brand safety and suitability performance over time, providing a clear view of the effectiveness of strategy adjustments.
- This capability ensures advertisers can pinpoint the impact of their changes, optimizing brand alignment and campaign results with precision.
NEW YORK, April 11, 2024 /PRNewswire/ -- Integral Ad Science Holding Corp. (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it will report its first quarter 2024 financial results after the market close on Thursday, May 9, 2024.
Key Points:
- NEW YORK, April 11, 2024 /PRNewswire/ -- Integral Ad Science Holding Corp. (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it will report its first quarter 2024 financial results after the market close on Thursday, May 9, 2024.
- Management will host a conference call and webcast to discuss the company's financial results that day at 5:00 p.m.
- Live Call: To participate in the live call and Q&A session via dial-in, please register here .
- Live Webcast and Replay: To listen to the live webcast and replay, please register here .
NEW YORK, April 11, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS's industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world's largest and fastest-growing short-form video entertainment platforms.
Key Points:
- IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages.
- The new expanded measurement capabilities further help advertisers on TikTok by adding:
New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers' campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager.
- Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement.
- "TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs," said Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok.
NEW YORK, March 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with increased transparency across their Snapchat campaigns through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.
Key Points:
- NEW YORK, March 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with increased transparency across their Snapchat campaigns through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.
- "Snap is focused on developing ad offerings in a premium and safe content ecosystem, and our partnership will give advertisers actionable data to maximize their investment across Snapchat."
- "We're thrilled to partner with IAS to offer Snapchat advertisers an additional layer of brand safety and suitability," said Patrick Harris, President of Americas at Snap.
- IAS's post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.
