Associated tags: Microsoft, Advertising, Digital, Social media, Television, Undertone, Perion Network, Month, Privacy, Science, ICTV, KPI-driven code analysis, SORT, Ecosystem, Colorado Tourism Office, Communications, Perion, Other Technology
Retrieved on:
Wednesday, January 4, 2023
See a reconciliation table below
Key Points:
- See a reconciliation table below
“The strong business momentum we have experienced during the first three quarters of 2022 continued into the fourth quarter, said Doron Gerstel, Perion’s CEO.
- “Our extraordinary fourth-quarter results demonstrate that our business model is a powerful growth engine, driven by our proprietary iHub (“Intelligent hub”), which connects Perion’s supply and the demand assets.
- By that, we benefit from maximum operational efficiency, and simultaneously maximize economic value for our customers.
- Doron Gerstel, CEO and Maoz Sigron, CFO will host a conference call to discuss the results at 8:30 a.m.
Professional Services,
Health,
Other Professional Services,
Technology,
Other Technology,
Insurance,
General Health,
Privacy,
CTR,
Ecosystem,
Health insurance marketplace,
CTV,
Social media,
Microsoft,
SORT,
Care Act 2014,
Partnership,
KPI-driven code analysis,
Centene Corporation,
VCR,
Industry,
ICTV,
Substance abuse,
Advertising,
Month,
DMA's,
Direct response television,
Science,
Mental health,
Solution,
Technology,
Growth,
Affordable Care Act,
Awareness,
Television,
Perion Network,
Digital,
Sales,
Video game console,
Undertone As a result of its partnership with Undertone and being one of the first advertisers to utilize SORT (Smart Optimization of Responsive Traits), Undertones proprietary cookieless technology, Ambetter outperformed key campaign metrics and increased customer awareness about the healthcare Open Enrollment Period while generating new business and engagement.
Key Points:
- As a result of its partnership with Undertone and being one of the first advertisers to utilize SORT (Smart Optimization of Responsive Traits), Undertones proprietary cookieless technology, Ambetter outperformed key campaign metrics and increased customer awareness about the healthcare Open Enrollment Period while generating new business and engagement.
- Using SORT technology alongside a blend of high impact and connected TV (CTV) units to reach consumers across screens, Ambetter was able to achieve a significant increase in ad performance compared to alternative cookie-based tactics.
- Overall, the campaign drove 2.44 million visits to the Ambetter website, with over 68,000 consumers taking further action to learn more about Ambetters healthcare plans and pricing.
- Undertones new SORT cookieless targeting solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models.
Technology,
Other Technology,
Advertising,
Communications,
Other Travel,
Destinations,
Data Management,
Vacation,
Travel,
Perion Network,
Digital,
YouTube,
Microsoft,
Social media,
Television,
Lake,
Science,
SORT,
Month,
KPI-driven code analysis,
Twitter,
Ecosystem,
Privacy,
River,
COVID-19,
Instagram,
Solution,
Awareness,
Growth,
Happiness,
Restaurant,
Advertising,
ICTV,
Emotion,
Technology,
Partnership,
Tourism,
Human,
Facebook,
Undertone,
Perion,
Undertone,
Colorado Tourism Office,
Perion,
Undertone,
Colorado Tourism Office,
PERION,
UNDERTONE,
COLORADO TOURISM OFFICE Implementing Undertones proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics.
Key Points:
- Implementing Undertones proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics.
- The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed, said Colorado Tourism Office.
- When we presented with the opportunity to test out Undertones new cookieless targeting solution, SORT, we jumped at it.
- As the first-to-market adopter of Undertones SORT, Colorado Tourism Office utilized the privacy-first alternative to traditional targeting tactics to generate brand awareness and consumer interest in visiting the state.
Retrieved on:
Monday, February 28, 2022
Software,
Social Media,
Audio,
Video,
Marketing,
Advertising,
Data Management,
Communications,
Technology,
Risk,
Certification,
Annual report,
Partnership,
KPI-driven code analysis,
Television,
Growth,
Â,
Efficiency,
Failure,
Health,
Security (finance),
Privacy,
SORT,
Form 20-F,
Industry,
Centene Corporation,
Social media,
Owl Labs,
U.S. Securities and Exchange Commission,
Digital,
CTV,
Multimedia,
ROI,
Science,
Private Securities Litigation Reform Act,
R,
Advertising,
Technology,
ICTV,
Solution,
Microsoft,
SEC,
Risk management,
Undertone,
Perion Network,
Perion,
SORT,
Undertone,
PERION,
SORT,
UNDERTONE As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.
Key Points:
- As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.
- SORT is available to brands that cherish user privacy through Undertone, a Perion company, commented Dan Aks, president at Undertone.
- SORT has been comprehensively reviewed by Neutronian, a pioneer of independent data quality certification, and was awarded with Neutronians Cookieless Certification.
- SORT is being offered by Undertone, a Perion company and the leader in data-driven, intelligent high impact campaigns.
Retrieved on:
Wednesday, December 15, 2021
Technology,
Mobile,
Wireless,
Nanotechnology,
Other Communications,
Other Technology,
Software,
Advertising,
Networks,
Communications,
Internet,
Hardware,
Semiconductor,
Data Management,
Satellite,
Failure,
U.S. Securities and Exchange Commission,
Solution,
KPI-driven code analysis,
Television,
Form 20-F,
Certification,
Lucid,
Microsoft,
Growth,
SORT,
Private Securities Litigation Reform Act,
Social media,
ICTV,
Industry,
Advertising,
Science,
Time,
SEC,
Risk,
Owl Labs,
Annual report,
CEO,
APAC,
CTV,
Goal,
Security (finance),
Signal,
Efficiency,
EMEA,
Multimedia,
Partnership,
Digital,
Technology,
Privacy,
Online shopping,
Online gambling,
Perion Network,
Perion,
Undertone,
PERION,
UNDERTONE Key Points:
- View the full release here: https://www.businesswire.com/news/home/20211215005515/en/
Perion Survey Reveals that Consumers Want Digital Ads to Carry a Privacy Guaranteed Seal (Photo: Business Wire)
The responses are from 1000 participants ranging from age 18 to 70 across the United States, matched to the general population by gender and age.
- 74% of respondents would like advertisements to have a clearly visible seal guaranteeing that the brand is not tracking.
- Consumers are increasingly aware of the intrusion of targeted ads, and how their privacy is being compromised said Doron Gerstel, CEO of Perion.
- Advertisers have the ability to display a SORT Signal or visible seal to highlight to consumers that they are protecting their privacy.
Retrieved on:
Wednesday, October 20, 2021
Technology,
Other Communications,
Marketing,
Other Technology,
Communications,
Software,
Internet,
Social Media,
Data Management,
Martech,
KPI-driven code analysis,
CTV,
Digital,
Privacy,
Risk,
Technology,
Certification,
Software as a service,
Private Securities Litigation Reform Act,
U.S. Securities and Exchange Commission,
SORT,
Undertone,
Ecosystem,
Growth,
Social media,
Senior,
Security (finance),
Failure,
Multimedia,
Data,
Microsoft,
Advertising,
Form 20-F,
Owl Labs,
Entrepreneurship,
CEO,
Annual report,
Television,
Review,
Partnership,
Compliance,
Geography,
Efficiency,
SEC,
Solution,
IHub,
Marketing,
ICTV,
Science,
Satellite navigation device,
Sales,
Video game console,
Risk management,
Perion,
Undertone,
Neutronian,
PERION,
UNDERTONE,
NEUTRONIAN SORT is being initially offered by Undertone , a Perion company and the leader in data-driven, intelligent high impact campaigns.
Key Points:
- SORT is being initially offered by Undertone , a Perion company and the leader in data-driven, intelligent high impact campaigns.
- Advertisers will have the ability to display a SORT Signal to highlight to consumers that they are protecting their privacy.
- To demonstrate its commitment to independent assessment and analysis, Perion invited Neutronian, a pioneer of independent data quality certification, to review its solution and results.
- After a comprehensive audit process, Perion has been awarded with Neutronians Cookieless Certification for its SORT technology.
