Associated tags: AI, GDPR, HIPAA, Research, Artificial intelligence, Image, Times New Roman, PDPA, ROI, Medical device, Medical imaging
Locations: FLORIDA, CALIFORNIA, UNITED STATES, TEXAS, SINGAPORE, SG, LONDON, USA, NORTH AMERICA, ARIZONA, ILLINOIS, COLUMBUS, OH, US, LINDA, MACDONALD, GE, BRIGGS, OHIO
ROI,
KPI,
Investment,
EVP,
Innovation,
Partnership,
DMA,
OTT,
Horizon,
Intersection,
Blu,
Growth,
Sleep Number NEW YORK, May 9, 2024 /PRNewswire/ -- As the audio industry continues to evolve, brands require more sophisticated measurement platforms than currently available to determine accurate and actionable attribution insights across multiple channels and tactics. Driving client solutions, Horizon Next and ArtsAI, a Claritas company and leading third-party attribution platform, today announced a strategic partnership bringing an enhanced audio analytics solution for increased transparency to a channel that has historically been difficult to measure and optimize.
Key Points:
- Through this partnership, Horizon Next has enhanced Intersect, its proprietary analytics platform to include audio attribution.
- With broadcast radio, streaming audio, podcasting and satellite campaigns, this enhanced capability allows Horizon Next to assess audio's contribution to client KPI's and provide omni-channel measurement and optimization across traditional and digital channels.
- "Horizon Next has taken holistic audio measurement to the next level and rolled out agency-wide," said Erik Lundberg, Chief Growth Officer, Media & Agency at Claritas.
- Ad product innovation, enhancements in technology, data and measurement are shaping the future of Audio.
Cincinnati, Ohio, April 15, 2024 (GLOBE NEWSWIRE) -- ClaritasTM a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced the general availability of its Demographic and Cartographic Data update, the most comprehensive and representative measurements and projections of the US population currently available.
Key Points:
- Cincinnati, Ohio, April 15, 2024 (GLOBE NEWSWIRE) -- ClaritasTM a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced the general availability of its Demographic and Cartographic Data update, the most comprehensive and representative measurements and projections of the US population currently available.
- Fortunately, Claritas customers do not need to wait for access to superior demographic and cartographic data as Claritas’ proprietary methodology already measures and reports on the US population at a much deeper and broader level.
- Projects the total population from the base (starting year) of the current year’s estimates to the five-year estimate down to the block group level.
- As Claritas data has shown for many years:
Nearly half of the U.S. population identifies as multicultural and that number is expected to grow over the next few years.
Progressive Corporation,
University,
Learning,
Integration,
Social media,
Marketing,
Microsoft,
Council,
IAB,
SVP,
WIRED,
Face,
McDonald's,
MIT Press,
NPR,
Ad Council,
CMOS,
ROI,
Digital,
Corporation,
Internet,
CNBC,
AI,
Ad Age,
Book,
Daniel Yankelovich,
ANA,
Digital marketing,
Algorithm,
MIT,
Software,
CNN,
CAP,
Bloomberg,
Possibility,
Economist,
Hall,
Interactivity,
Management Cincinnati, Ohio, April 08, 2024 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced that its Chief AI Officer Rex Briggs will deliver a keynote discussion at Possible 2024.
Key Points:
- Cincinnati, Ohio, April 08, 2024 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced that its Chief AI Officer Rex Briggs will deliver a keynote discussion at Possible 2024.
- In addition to Briggs, other speakers at Possible 2024 include: Linda Boff, GE Chief Marketing Officer VP, Learning & Culture President, GE Foundation; Esi Eggleston Bracey, Chief Growth & Marketing Officer, Unilever; Tariq Hassan, Chief Marketing & Customer Experience Officer, McDonald's Corporation; Diana Haussling, SVP - GM Consumer Experience and Growth, Colgate-Palmolive; Linda Lee, Chief Marketing Officer, Campbell’s Soup; Frank Cooper III, Chief Marketing Officer, Visa; Remi Kent, Chief Marketing Officer, Progressive Insurance; David Droga, Chief Executive Officer, Accenture Song; Soyoung Kang, Chief Marketing Officer, Eos; Dana Marineau, Chief Marketing Officer, Rakuten; Bozoma Saint John, Hall of Fame Inducted Marketing Executive, Author, and Entrepreneur; Jaime Teevan, Chief Scientist, Microsoft and Gary Vaynerchuk, Chairman, VaynerX.
- During Briggs’ work with the Ad Council, he discovered ArtsAI and experimented with its patented AI Personalization technology.
- In his latest book, “The AI Conundrum” (MIT Press), Briggs and co-author Caleb Briggs explore why artificial intelligence’s strengths are also AI’s weaknesses – and how businesses can effectively apply AI to improve their business.
Retrieved on:
Thursday, December 28, 2023
Partnership,
PRIZM,
Churn,
Entertainment,
API,
Consumer,
Mouth,
ARPU,
Magid,
Person,
Advertising,
Growth,
SVP,
Connexion,
EVP,
ROI Claritas clients will now be able to run campaigns among subsets of the streaming population based on the value they represent to the business.
Key Points:
- Claritas clients will now be able to run campaigns among subsets of the streaming population based on the value they represent to the business.
- In addition, retention campaigns can be targeted to the most valuable segments while not spending wasteful dollars on high-churn/low-value subscribers.
- “We're thrilled to partner with Magid, a leader in understanding consumer behavior in the ever-evolving streaming landscape," said Ron Cohen, SVP of Practice Leadership at Claritas.
- This first-of-its-kind collaboration will be a game-changer for streaming marketers looking to optimize their strategies and achieve measurable growth."
Retrieved on:
Tuesday, December 5, 2023
Rex Briggs,
Ad Age,
Marketing,
Economist,
Digital,
CNN,
Digital marketing,
Book,
Face,
CNBC,
Learning,
NPR,
Ad Council,
University,
Rex,
Acquisition,
Daniel Yankelovich,
MIT,
IAB,
Internet,
Council,
CAP,
Software,
Third party,
Social media,
Growth,
CMOS,
WIRED,
Intelligence,
Bloomberg,
ROI,
Algorithm,
Interactivity,
Sales Cincinnati, Ohio, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced the appointment of Rex Briggs as its Chief AI Officer.
Key Points:
- Cincinnati, Ohio, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced the appointment of Rex Briggs as its Chief AI Officer.
- Now, Claritas is infusing AI across the entire company, including its infrastructure and products, to make operations more efficient and propel clients forward.
- In the role as Chief AI Officer for Claritas, Briggs now takes responsibility for:
Collaborating with other leaders and employees within the company to identify and prioritize ongoing AI opportunities.
- In his latest book, “The AI Conundrum” (MIT Press), Briggs and co-author Caleb Briggs explore why artificial intelligence’s strengths are also AI’s weaknesses – and how businesses can effectively apply AI to improve their business.
Retrieved on:
Monday, November 13, 2023
Bladder cancer,
Health technology,
Research,
ISC,
Times New Roman,
Urology,
FDA,
Cystoscopy,
Gastroenterology,
Cancer,
AI,
Endoscopy,
Khoo Teck Puat Hospital,
NHG,
Image,
KTPH,
Medical device Claritas, a leader in image enhancement and AI diagnostic solutions has developed pioneering technology for real-time precision detection of conditions in endoscopic and cystoscopic images.
Key Points:
- Claritas, a leader in image enhancement and AI diagnostic solutions has developed pioneering technology for real-time precision detection of conditions in endoscopic and cystoscopic images.
- Bladder cancer is the 10th most common cancer in the world, and the 6th most common in men.
- Diagnostics using cystoscopes for examination of the bladder is challenging, and time and resource intensive.
- Our aim has been to develop an AI diagnostic tool that enhances the accuracy of detection of bladder cancers.
Gastroenterology,
Urology,
Endoscopy,
Ophthalmology,
Dermatology,
Cystoscopy,
Bladder cancer,
Image,
Research,
Cancer,
Radiology,
ISC,
Times New Roman,
Association of British HealthTech Industries,
Nuclear medicine,
AI,
Patient,
Medical device,
Medical imaging Claritas, headquartered in London, specializes in developing cutting-edge image processing, image enhancement and AI diagnostic tools across various modalities ranging from radiology and nuclear medicine to dermatology and ophthalmology.
Key Points:
- Claritas, headquartered in London, specializes in developing cutting-edge image processing, image enhancement and AI diagnostic tools across various modalities ranging from radiology and nuclear medicine to dermatology and ophthalmology.
- Over the past two years, the company has developed pioneering technology for precision AI detection of conditions in endoscopic and cystoscopic images.
- Chetan Baxi, CEO of Claritas commented, “With the establishment of Intelligent Scopes Corp, we will be able to strengthen our strategic focus and capitalize on growth opportunities.
- Intelligent Scopes Corp aims to collaborate with the medical leaders in the field to deliver precise and targeted solutions for these requirements.”
For media inquiries or further information, please contact:
Retrieved on:
Wednesday, October 4, 2023
Food,
Habit,
Senior,
Science and technology in Asia,
SXM,
OH,
Live television,
Ridesharing,
Black,
Video,
Target,
DMA,
Mediacom,
Cort,
Bank of America,
Walmart,
IHeartMedia,
Advanced television,
Education minister,
Growth,
Bank,
ROI,
Annual report,
Wells Fargo,
White,
Bottled water,
Nightclub,
Retail,
Marketing,
Costco,
Hispanic,
Times New Roman The new, annual report offers marketers unique insight into the more than 67 million Hispanic individuals living the United States today.
Key Points:
- The new, annual report offers marketers unique insight into the more than 67 million Hispanic individuals living the United States today.
- The Claritas report projects that the Hispanic population, which has added nearly 5 million members in the last four years alone, will add nearly 1.5 million new members each year through 2029.
- Claritas projects that the average Hispanic household will spend almost $2.5 million over its remaining lifetime.
- Members of the media can obtain a copy of The 2023 Hispanic Market Report by contacting Cort Irish at [email protected] .
Partnership,
CTS,
Radiology,
PET,
Joint Chemical, Biological, Radiological and Nuclear Regiment,
Nuclear medicine,
Magnetic resonance imaging,
Hospital,
Irad,
Acquisition,
Automation,
Physician,
Algorithm,
AI,
RSNA,
FDA,
Goddess,
X-ray,
Medical imaging,
Medical device,
Paragon,
String,
Times New Roman The synergies achieved will enable hospitals and imaging centres globally to easily adopt and utilize Claritas’ image processing technologies, together with Paragon’s streamlined data services, resulting in improved patient outcomes and efficient clinical workflows.
Key Points:
- The synergies achieved will enable hospitals and imaging centres globally to easily adopt and utilize Claritas’ image processing technologies, together with Paragon’s streamlined data services, resulting in improved patient outcomes and efficient clinical workflows.
- Claritas, a company specializing in medical image enhancement and AI Diagnostic Tools, aims to deliver its FDA-Cleared software products for Radiology and Nuclear medicine through this platform to customers across North America.
- Strings, created by Paragon, has data pipelines that are at the forefront of healthcare data management.
- Chetan Baxi, CEO of Claritas, commented, “Our image enhancement and reconstruction software solutions provide significant benefits to our customers with improved image quality.
Retrieved on:
Tuesday, September 12, 2023
Boston Consulting Group,
IHeartMedia,
Marketing,
EVP,
Intelligence,
Third party,
Mediacom,
Expert,
Acquisition,
Partnership,
Growth,
AI,
Research,
ROI,
The Carlyle Group,
SVP,
Hearts,
Sales,
Music,
SXM,
Times New Roman The acquisition, which will integrate ArtsAI’s patented, performance-enhancing technology into Claritas’ all-in-one marketing solution will accelerate client success by enhancing users’ ability to predictably drive highly personalized and profitable campaigns.
Key Points:
- The acquisition, which will integrate ArtsAI’s patented, performance-enhancing technology into Claritas’ all-in-one marketing solution will accelerate client success by enhancing users’ ability to predictably drive highly personalized and profitable campaigns.
- Claritas’ acquisition of ArtsAI is the fourth in a series the company has made during its mission-based, five-year transformation to become the top closed-loop service provider in the industry.
- “We’ve spent the last five years transforming the Claritas business to expand and enhance our value proposition to better meet our customers’ evolving needs”, said Claritas CEO Mike Nazzaro.
- “Claritas’ acquisition of ArtsAI adds another layer of expertise & insights that we can leverage on behalf of our clients.
