Associated tags: DISH TV, Television, CTV, SSP, Connected, Smart TV, Advertising, DISH, The Trade Desk, Dish TV, Sales, Comparison of multi-paradigm programming languages
Locations: NEW YORK, SHORE, COLORADO, DISH
ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in impression-based TV advertising, today announced an exclusive partnership with Philo, the television streaming service, marking a transformative moment in the advertising landscape. Through this collaboration, DISH Media expands its addressable footprint, offering advertisers access to Philo's inventory. This partnership marks the first time that advertisers will have an external reach beyond DISH TV and SLING TV inventory through DISH Media buys, tapping into new, incremental audiences.
Key Points:
- This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media
ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media , leaders in impression-based TV advertising, today announced an exclusive partnership with Philo, the television streaming service, marking a transformative moment in the advertising landscape.
- Through this collaboration, DISH Media expands its addressable footprint, offering advertisers access to Philo's inventory.
- This partnership marks the first time that advertisers will have an external reach beyond DISH TV and SLING TV inventory through DISH Media buys, tapping into new, incremental audiences.
- As of today, advertisers can uniquely enhance their buys with DISH Media by seamlessly incorporating Philo's exclusive inventory, providing an unparalleled opportunity to connect with an untapped addressable audience.
Retrieved on:
Thursday, February 15, 2024
Online,
WJZ,
SSP,
SSPS,
Media,
ROI,
Partnership,
FS1,
SATS,
CTV,
TNT,
TBS,
Dentsu,
ESPN,
NFL Network,
Summer Olympic Games,
NFL,
Television SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.
Key Points:
- SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.
- The partnership enables DISH Media to access PubMatic’s growing list of supply path optimization partners, which collectively make up over 45% of all activity on the PubMatic platform.
- "We are strategically expanding our partnerships with SSPs to amplify scale and flexibility for our buyers,” said Andrew Tint, head of programmatic partnerships, DISH Media.
- “We are excited to partner with DISH Media to offer our advertisers access to the valuable inventory on SLING and enable them to tap into rich targeting signals to drive their campaign objectives.”
Retrieved on:
Tuesday, January 30, 2024
OTT,
Advertising,
Partnership,
DISH TV,
Ecosystem,
The Trade Desk,
Unified,
CTV,
MVPD,
ID,
Sling TV,
Television DISH TV leads as the first major cable provider to adopt Unified ID 2.0, with SLING TV now the largest vMVPD to enable this unique identification solution.
Key Points:
- DISH TV leads as the first major cable provider to adopt Unified ID 2.0, with SLING TV now the largest vMVPD to enable this unique identification solution.
- "Over the past decade we have invested heavily in harnessing the power of our first party data," said Kevin Arrix, senior vice president, DISH Media.
- The adoption of UID2 across Sling TV and DISH Connected™ enables advertisers to build their media buys around DISH Media's valuable first-party data.
- For more information about Unified ID 2.0, please visit the Unified ID solution site .
Retrieved on:
Tuesday, December 12, 2023
ENGLEWOOD, Colo., Dec. 12, 2023 /PRNewswire/ -- DISH Media, today announced a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer's specific location), are now available on SLING. With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results. Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action.
Key Points:
- Advertisers can now engage Sling viewers with interactive brand content while watching live TV, driving greater brand awareness, consideration and purchase intent.
- ENGLEWOOD, Colo., Dec. 12, 2023 /PRNewswire/ -- DISH Media , today announced a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV.
- The two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer's specific location), are now available on SLING.
- "We've partnered with DISH Media to expand the possibilities for CTV advertisers and provide viewers with the most dynamic, effective, and measurable ad experience available."
Linearity,
Smart TV,
Stagwell,
Senior,
SSP,
The Trade Desk,
DSP,
Havas Media,
DISH,
Connected,
CTV,
Yahoo!,
Magnite,
Comparison of multi-paradigm programming languages,
SVP,
Dish TV,
Television,
Sales,
Marketing DISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising.
Key Points:
- DISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising.
- Advertisers can now complement their CTV buys on SLING TV with access to premium DISH TV inventory.
- NEW YORK, May 31, 2023 /PRNewswire/ -- DISH Media , leaders in impression-based TV advertising, today launched DISH Connected™, a first-of-its-kind solution that allows DISH TV's live linear inventory to be programmatically executed.
- "Now with DISH Media creating this innovative solution, media buyers can use today's advanced data ecosystem – including a brand's first party data – to make the most informed buy possible on linear TV.
Retrieved on:
Monday, September 12, 2022
SeaChange International,
SeaChange,
Time,
Comparison of multi-paradigm programming languages,
DISH TV,
Advertising,
DISH,
Growth,
Industry,
GameChanger,
Automation,
SEAC,
NLP,
Solution,
NASDAQ,
Multimedia,
Dish TV,
Saint-Adelphe,
View,
Television,
Auction,
Online shopping,
Viant NEW YORK, Sept. 12, 2022 /PRNewswire/ -- DISH Media (NASDAQ: DISH) announced a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time, programmatic buying model.The solution, National Linear Programmatic (NLP), will work across DISH TV's 7+ million households nationwide.
Key Points:
- NEW YORK, Sept. 12, 2022 /PRNewswire/ -- DISH Media (NASDAQ: DISH) announced a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time, programmatic buying model.The solution, National Linear Programmatic (NLP), will work across DISH TV's 7+ million households nationwide.
- "Pioneering this new capability is another step in our effort to build more open and interoperable solutions for our advertisers," said Kevin Arrix, senior vice president, DISH Media.
- "The television marketplace is evolving, and providing our valuable linear TV inventory via programmatic technology is another positive step in this direction."
- DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH TV and SLING TV while safeguarding consumer personal information.
With a rollout beginning this month, Cadent Aperture Platform will power a new multi-seller addressable TV marketplace that includes CTV, OTT, and addressable STB inventory from the most established sellers of addressable TV, such as DISH Media's addressable footprint which includes both DISH TV and SLING TV, in addition to other MVPDs and national TV networks.
Key Points:
- With a rollout beginning this month, Cadent Aperture Platform will power a new multi-seller addressable TV marketplace that includes CTV, OTT, and addressable STB inventory from the most established sellers of addressable TV, such as DISH Media's addressable footprint which includes both DISH TV and SLING TV, in addition to other MVPDs and national TV networks.
- Cadent launches first cross-screen, self-service platform for buyers and sellers of addressable TV advertising.
- However, a recent study commissioned with Forrester Consulting ( The Transformation of TV, March 2021 ) noted that "complexity and siloed approaches are hindering addressable TV adoption and understanding."
- For inventory providers, Cadent Aperture automates the activation, sale, delivery, and reporting of addressable TV advertising within a suppliers' footprint.
Retrieved on:
Wednesday, March 24, 2021
NEW YORK, March 24, 2021 /PRNewswire/ --A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at scale, 46% say optimizing emerging channels is their top priority in 2021.
Key Points:
- NEW YORK, March 24, 2021 /PRNewswire/ --A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at scale, 46% say optimizing emerging channels is their top priority in 2021.
- The study, "The Transformation of Television: Embracing the Era of Addressable TV," was commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia.
- The study confirmed industry assumptions that addressable will continue to grow in adoption, implementation and scale.
- The studyuncovered actionable opportunities to increase addressable spend and help advertisers optimize addressable strategies, based on insights from brands and agencies.
Retrieved on:
Thursday, January 14, 2021
TV and Radio,
Technology,
Licensing (Entertainment),
General Entertainment,
Entertainment,
Other Communications,
Publishing,
Public relations,
Investor relations,
Marketing,
Advertising,
Telecommunications,
Communications,
Software,
Networks,
Internet,
Data management,
Consumer electronics,
Multichannel television in the United States,
ViacomCBS,
DISH Media,
Adcuratio ViacomCBS and DISH Media today announced a significant industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box.
Key Points:
- ViacomCBS and DISH Media today announced a significant industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box.
- While cable networks have been addressable for years, addressable national broadcast has remained technically unreachable until now, making this a tremendous milestone for the industry and the future of television.
- Implementing national broadcast enablement is a first for the industry, and a critical achievement in continuing to drive scale for addressable TV advertising, said Tim Myers, DISH Media GM of strategy and products.
- Adcuratio is excited to be leading the enablement of national addressable advertising on both broadcast and cable inventory and across multiple MVPDs, said Harish Narasimhan, founder and CEO, Adcuratio Media.
Retrieved on:
Wednesday, April 22, 2020
"DISH Media is continuously innovating to develop new capabilities that help advertisers make the most of their investments," said Kevin Arrix, Senior Vice President, DISH Media.
Key Points:
- "DISH Media is continuously innovating to develop new capabilities that help advertisers make the most of their investments," said Kevin Arrix, Senior Vice President, DISH Media.
- "Enabling our set-top box VOD inventory drives programmatic video ads into traditional linear households, a previously untapped audience for digital buyers."
- With its new VOD offering, DISH Media can now sell ads programmatically across both DISH and SLING TV platforms for the first time.
- DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and SLING TV.
