Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division
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Wednesday, September 7, 2022
Audio, Video, Other Technology, TV and Radio, Internet, Technology, Entertainment, Search Engine Optimization, Mobile, Wireless, Search Engine Marketing, Digital Marketing, Other Communications, Publishing, Marketing, Online, Advertising, Content Marketing, Communications, Media, Partnership, Flaccus, Technology, Advertising, CTV, Solution, Omnichannel, CPG, Science, Goal, KPI-driven code analysis, Perion Network, TASE, Social media, Sales, Television, Undertone
In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners.
Key Points:
- In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners.
- Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years.
- Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies.
- His ability to help develop and deliver personalized solutions that our clients can activate and immediately demonstrate performance against, makes him the perfect person to lead Undertones Retail & CPG Commerce division, said Dan Aks, President of Undertone.