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Sam’s Club MAP Launches Full Funnel Video Capabilities with Advanced Member Measurement

Retrieved on: 
Tuesday, December 12, 2023

Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite.

Key Points: 
  • Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite.
  • View the full release here: https://www.businesswire.com/news/home/20231212802024/en/
    Sam’s Club MAP Launches Full Funnel Video Capabilities with Advanced Member Measurement (Graphic: Business Wire)
    “At Sam’s Club MAP, we are always looking for new ways to bring more value to our members, and building an additive ads experience across video ad formats enables us to do that in a brand-safe and high-engagement environment,” said Lex Josephs, vice president and general manager of Sam's Club MAP.
  • The partnership between Sam’s Club and eko offers an unrivaled digital shopping experience directly from Sam’s Club product detail pages.
  • For more information about Sam’s Club MAP’s new CTV ads, Sponsored Videos and Interactive Videos, contact Sam’s Club MAP here .

Sam’s Club MAP Closes the Loop for Advertisers with Media and Sales Performance Dashboard

Retrieved on: 
Tuesday, September 19, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230919262002/en/
    For the first time, the Media and Sales Performance Dashboard combines Sam's Club MAP campaign metrics with Sam’s Club sales performance in one place, so advertisers can track media impact on business outcomes.
  • The dashboard seamlessly integrates with the point-of-sale platform (also known as MADRID) that Sam’s Club advertisers and merchants already use to track sales — which is also the same platform used internally by Sam's Club MAP.
  • “Sam’s Club MAP – fueled by the Media and Sales Performance Dashboard data – allows us to build and track plans like never before,” said Lindsay Letterle, director of sales for The Clorox Company.
  • Sam’s Club MAP has partnered with Circana again to bring the Media and Sales Performance Dashboard to advertisers.

Sam’s Club Member Access Platform Demonstrates Significant Return on Ad Spend for Omnichannel Campaigns

Retrieved on: 
Tuesday, July 18, 2023

Fueled by this success, Sam’s Club MAP is rolling out additional design, targeting and usability features for its omnichannel advertisers.

Key Points: 
  • Fueled by this success, Sam’s Club MAP is rolling out additional design, targeting and usability features for its omnichannel advertisers.
  • (Photo: Business Wire)
    Now advertisers have the ability to see exactly what revenue is generated by which ads, demonstrating measurable return on ad spend (ROAS) for omnichannel campaigns.
  • For Sam’s Club MAP advertisers, overall ROAS has increased an average of nearly 30% since adding in-club sales to the attribution mix.
  • “Sam’s Club MAP sponsored products, in-club attribution and moments like Sam’s Club’s 40th birthday celebration enable us to meet members where they shop throughout their omnichannel journey.

CommerceIQ Selected as Sam’s Club MAP Partner

Retrieved on: 
Friday, April 28, 2023

CommerceIQ , the leading Retail Ecommerce Management (REM) Platform, is announcing its new partnership with Sam’s Club Member Access Platform (MAP) as part of CommerceIQ’s Retail Media Management solution.

Key Points: 
  • CommerceIQ , the leading Retail Ecommerce Management (REM) Platform, is announcing its new partnership with Sam’s Club Member Access Platform (MAP) as part of CommerceIQ’s Retail Media Management solution.
  • As a member of MAP Partners Club, CommerceIQ can help brands optimize and scale their Sponsored Products campaigns through its integrated platform’s omnichannel insights for sponsored product ads, and AI-generated analytics and automations.
  • “Sam’s Club MAP is focused first on providing our members with a shopping experience that is easy, convenient, and personalized,” said Austin Leonard, Head of Sales at Sam's Club MAP.
  • To find out more about CommerceIQ Retail Media Management for Sam’s Club, visit here .

Sam’s Club Debuts MAP Partners Club to Connect Advertisers With Approved Agencies and Technology Partners

Retrieved on: 
Tuesday, April 25, 2023

MAP Partners Club connects advertisers with a certified network of agencies and technology providers to maximize campaign performance.

Key Points: 
  • MAP Partners Club connects advertisers with a certified network of agencies and technology providers to maximize campaign performance.
  • MAP Partners Club launches with three technology partners — CommerceIQ, Pacvue and Skai — and two managed service partners — Flywheel and Stackline — with more to come.
  • For partners, MAP Partners Club provides direct access to thousands of potential customers across the Sam’s Club spectrum of suppliers and advertisers.
  • MAP Partners Club adds new capabilities to the already powerful Sam’s Club MAP product suite, enhancing it for advertisers and partners — but most importantly, this will help deliver an improved ad experience for members, making the Sam’s Club shopping experience better than ever.

Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising

Retrieved on: 
Tuesday, March 21, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230321005440/en/
    Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising (Photo: Business Wire)
    Because of the real-time nature of consumer search, advertisers have had longstanding challenges attributing sales to specific campaigns.
  • In contrast, Sam’s Club Member Access Platform (MAP) has real-time, first-party omnichannel data on member transactions, including in-club, in-app and web.
  • "Sam's Club MAP is opening up a new era of transparency and efficiency in advertising," said Lex Josephs, vice president and general manager of Sam's Club Member Access Platform.
  • For instance, Georgia Pacific, a Sam’s Club supplier and advertiser on the MAP platform, is using in-club attribution to drive greater value from its campaigns.

Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)

Retrieved on: 
Tuesday, February 28, 2023

Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that real-time, intelligently retargeted display advertising is now available across tens of thousands of sites on the open web through Sam’s Club Member Access Platform (MAP).

Key Points: 
  • Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that real-time, intelligently retargeted display advertising is now available across tens of thousands of sites on the open web through Sam’s Club Member Access Platform (MAP).
  • View the full release here: https://www.businesswire.com/news/home/20230227005889/en/
    Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP) (Graphic: Business Wire)
    Advertisers have long been challenged to better optimize retargeting, but often wind up bombarding consumers with repetitive or irrelevant ads due to inaccurate and incomplete data.
  • And MAP campaigns are smart enough to stop serving ads to members — even when they are not on Sam’s Club properties — once the member makes a related purchase.
  • Advertisers are now able to target based on what we know members are actually in market for, right now,” said Austin Leonard, Head of Sales, Sam’s Club Member Access Platform.

Pacvue Announces Partnership and First-to-Market API Integration with the Sam's Club Member Access Platform (MAP)

Retrieved on: 
Thursday, September 15, 2022

SEATTLE and BENTONVILLE, Ark., Sept. 15, 2022 /PRNewswire-PRWeb/ -- Pacvue, a leading enterprise software suite for brands, sellers and agencies to manage their eCommerce business, today announced a partnership and first-to-market API integration with Sam's Club Members Access Platform (Sam's Club MAP). Through this partnership, Sam's Club MAP Advertisers will have access to search and sponsored product ads via Pacvue, enabling brands to better reach and engage with Sam's Club members at the right moment of discovery and purchase.

Key Points: 
  • SEATTLE and BENTONVILLE, Ark., Sept. 15, 2022 /PRNewswire-PRWeb/ -- Pacvue , a leading enterprise software suite for brands, sellers and agencies to manage their eCommerce business, today announced a partnership and first-to-market API integration with Sam's Club Members Access Platform (Sam's Club MAP).
  • Through this partnership, Sam's Club MAP Advertisers will have access to search and sponsored product ads via Pacvue, enabling brands to better reach and engage with Sam's Club members at the right moment of discovery and purchase.
  • With Sam's Club MAP, we are building partnerships and ads experiences that are additive to our member's experience," said Austin Leonard, head of sales for the Sam's Club Member Access Platform.
  • To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at samsclub.com , and interact with Sam's Club on Twitter, Facebook, Instagram and TikTok.