Equativ

Harmonic Introduces State-of-the-Art In-Stream Advertising for Live Sports Streaming

Retrieved on: 
Wednesday, April 10, 2024
NAB Show, Ecosystem, Bitmovin, Sport, Harmonic, Equativ, Software as a service, Acquisition, NAB, SAN, Video game

SAN JOSE, Calif., April 10, 2024 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced a groundbreaking advancement in live sports streaming monetization with the introduction of in-stream advertising with new split-screen ad formats on its award-winning VOS®360 Ad SaaS. This innovative feature creates a new premium inventory for live sports streaming, enabling advertisers to reach viewers without disrupting the viewing experience while simultaneously empowering publishers to optimize monetization strategies for their sports content.

Key Points: 
  • SAN JOSE, Calif., April 10, 2024 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced a groundbreaking advancement in live sports streaming monetization with the introduction of in-stream advertising with new split-screen ad formats on its award-winning VOS®360 Ad SaaS.
  • VOS360 Ad offers in-stream advertising through server-side insertion of new addressable ad formats such as double-box and dynamic L-bars.
  • This dynamic integration of split-screen inventory within live programming not only amplifies brand awareness but also maximizes monetization opportunities for live sports streaming.
  • Harmonic will showcase VOS360 Ad SaaS with new in-stream advertising capabilities at the 2024 NAB Show.

Pixalate’s Q3 2023 CTV Supply-Side Platform (SSP) Market Share Report: Magnite, FreeWheel No. 1 CTV SSPs in North America

Retrieved on: 
Monday, November 6, 2023
DSPS, Equativ, CTV, Smart TV, SSPS, Apple TV, Connected, Freewheel, SSP, IVT, Magnite, Privacy, Mobile advertising, Amazon Fire TV, Samsung, Mobile phone, Roku, LATAM

London, UK, Nov. 06, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV , Roku , Samsung TV , and Amazon Fire TV .Pixalate’s research team evaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources - including DSPs, SSPs, exchanges, and publishers - while filtering out impressions marked as Invalid Traffic (IVT) data.

Key Points: 
  • London, UK, Nov. 06, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV , Roku , Samsung TV , and Amazon Fire TV .Pixalate’s research team evaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources - including DSPs, SSPs, exchanges, and publishers - while filtering out impressions marked as Invalid Traffic (IVT) data.
  • The rankings are broken down by geographical regions (North America, EMEA, LATAM).
  • Magnite dominates the charts on all CTV platforms in North America except Apple TV: Amazon Fire TV (50%), Roku (40%), Samsung TV (39%) and Apple TV (19%)
    FreeWheel has remained the second-most popular SSP for most of the North American CTV market: Amazon Fire TV (14%), Roku (16%), and Samsung TV (10%), and led on Apple TV (31%)
    Equativ saw major breakthroughs in LATAM, emerging as the dominant CTV SSP for the first time, moving ahead of Magnite and Google AdExchange compared to Q2 2023
    Download the full reports to see the top CTV SSPs for Amazon Fire TV, Roku, Samsung TV, and Apple TV in Q3 2023:

Harmonic Enables Best-of-Breed Ad Tech with Google and Equativ

Retrieved on: 
Wednesday, September 13, 2023
Advertising, Software as a service, Amazon Web Services, Partnership, Harmonic, Equativ, SAN, AWS Elemental, Ecosystem, AWS, Video game

SAN JOSE, Calif., Sept. 13, 2023 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced that it is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and Equativ.

Key Points: 
  • SAN JOSE, Calif., Sept. 13, 2023 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced that it is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and Equativ.
  • Harmonic is now an integrated streaming ecosystem partner with Google Ad Manager.
  • Integration between Harmonic's SSAI solution and Google Ad Manager allows for scalable access to Google Ad Manager's monetization suite, including flexible demand types, formats, AI-driven insights and ad quality controls, resulting in a higher quality advertising and viewing experience.
  • "Our partnerships with Google Ad Manager and Equativ mark a significant milestone in our mission to transform video streaming monetization," said Gil Rudge, senior vice president of video products and solutions at Harmonic.

Harmonic's Streaming and Broadcast Leadership on Full Display at IBC2023

Retrieved on: 
Thursday, September 7, 2023
Google Ad Manager, Software as a service, Harmonic, Microsoft, OpenAI, Equativ, VOD, SAN, XOS, Sport, Comparison of multi-paradigm programming languages, AWS Elemental, HTML5, Ecosystem, AWS, UHD, Television, Video game, Mobile phone, Medical device

SAN JOSE, Calif., Sept. 7, 2023 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced that it continues to elevate its market-leading cloud and appliance solutions for video streaming, broadcast and distribution at IBC2023. As the worldwide leader in video processing and delivery, Harmonic will showcase a breadth of innovations for live sports and event streaming; targeted advertising; cloud, on-premises and hybrid playout; primary distribution; and more.

Key Points: 
  • SAN JOSE, Calif., Sept. 7, 2023 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced that it continues to elevate its market-leading cloud and appliance solutions for video streaming, broadcast and distribution at IBC2023.
  • "At this year's IBC Show, we'll highlight the unique ways in which our new award-winning VOS®360 Ad SaaS unlocks monetization opportunities for streaming services."
  • Key applications include virtual product placement, server-side ad insertion (SSAI) at scale for low-latency live sports streaming with squeeze back and double box ads in the same stream.
  • Originate linear channels from existing assets for broadcast and streaming with an AI-based automatic scheduling and recommendations engine.

Datonics and Equativ Partner to Provide Marketers in the U.S. and Canada with Greater Ability to Reach Audiences Across Channels

Retrieved on: 
Tuesday, June 6, 2023
Digital, Partnership, CTV, EBC, PMP, SSP, Marketing, Equativ, Dieudonné Datonou

NEW YORK, June 6, 2023 /PRNewswire-PRWeb/ -- Digital data pioneer Datonics and Equativ, a leading independent adtech platform, have partnered to provide marketers with greater ability to reach desired audiences across a myriad of channels including CTV, online video and display. The partnership enables Datonics data, including programmatic and CTV audiences as well as custom segments, to be activated by users of Equativ's buy-side platform Equativ Buyer Connect (EBC) and to publishers for private marketplace (PMP) activation in Equativ's supply-side platform (SSP). The data covers North America in both the United States and Canada.

Key Points: 
  • The data covers North America in both the United States and Canada.
  • Through this data integration, advertisers are able to combine audience segments across premium publisher inventory via EBC's digital ad curation platform.
  • Advertisers have the ability to enhance campaign targeting and optimize campaign performance through more precise audience reach, making their media dollars even more effective.
  • Our partnership with Datonics provides us the ability to strengthen our offering through their world-class data," said Julia Bemis, Director of Platform Partnerships, Equativ.

Raising the Quality and Innovation Bars: MediaKind Introduces ‘More’ Technology and Partnerships at NAB Show 2023

Retrieved on: 
Sunday, April 16, 2023
Software, Networks, Internet, Audio, Video, Hardware, Data Management, Technology, Carriers and Services, Cloud, Acceleration, HD, FAST, Atlas, ABR, Wave, IP, Arqiva, Carbon, HEVC, NAB Show, Canadian Tire money, Equativ, RX1, ARPU, CE1, VVC, Upscale, IPTV, Versatile Video Coding, PRISMA, Transport, DRM, CLTV, Television, Video game

Technology and applications showcased will include:

Key Points: 
  • Technology and applications showcased will include:
    MediaKind Atlas delivers three significant workflows from the Cloud: Live Catch-up and TV recording, AI-powered file-based encoding, and AI-based Upscale.
  • An award-winning proprietary codec implementation ensures high quality and high-speed file transcoding, while AI-based Upscale enables HD to 4K upscaling, repurposing old content libraries for modern screen sizes with pristine quality.
  • With Wave, Operators can combine their IPTV and streaming distribution networks, and media owners can offer new immersive and interactive live experiences.
  • MediaKind Aquila incorporates hardware acceleration to decrease power consumption and carbon footprint by 70% for live transcoding.

Equativ announces Bridgepoint as new majority shareholder to accelerate scale and growth of the independent adtech company

Retrieved on: 
Monday, February 27, 2023
Web standards, GAFAM, Bridgepoint Group, Partnership, CTV, Supply-side platform, Investment, Open Web Analytics, Growth, Advertising, Environment, Management, SSP, Cryptocurrency, Equativ

PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30% and tripling its revenues over the past three years. This partnership with Bridgepoint will accelerate Equativ's mission: to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens.

Key Points: 
  • PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ , the leading independent ad platform, today confirmed Bridgepoint as its new principal investor.
  • Following record growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30% and tripling its revenues over the past three years.
  • This partnership with Bridgepoint will accelerate Equativ's mission: to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens.
  • Thus, Equativ will keep building its expanding tech stack and strongly accelerate both its organic and external growth strategies.

Equativ announces Bridgepoint as new majority shareholder to accelerate scale and growth of the independent adtech company

Retrieved on: 
Monday, February 27, 2023
Web standards, GAFAM, Bridgepoint Group, Partnership, CTV, Supply-side platform, Investment, Open Web Analytics, Growth, Advertising, Environment, Management, SSP, Cryptocurrency, Equativ

PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30% and tripling its revenues over the past three years. This partnership with Bridgepoint will accelerate Equativ's mission: to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens.

Key Points: 
  • PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ , the leading independent ad platform, today confirmed Bridgepoint as its new principal investor.
  • Following record growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30% and tripling its revenues over the past three years.
  • This partnership with Bridgepoint will accelerate Equativ's mission: to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens.
  • Thus, Equativ will keep building its expanding tech stack and strongly accelerate both its organic and external growth strategies.