Associated tags: Proximic, Natural language processing, Comscore, CTV, IDS, Privacy, SCOR, Digital, GM, Advertising, Business development
Locations: RESTON, VA, US
NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger's prestigious 2024 Programmatic Power Players list. Compiled by one of the advertising industry's leading media authorities, the list spotlights the top agencies and strategic tech partners in the digital advertising industry. Proximic by Comscore has been recognized for the second year in a row for its industry-leading AI contextual technology and privacy-resilient ID-free Predictive Audiences.
Key Points:
- NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger's prestigious 2024 Programmatic Power Players list.
- Compiled by one of the advertising industry's leading media authorities, the list spotlights the top agencies and strategic tech partners in the digital advertising industry.
- Proximic by Comscore has been recognized for the second year in a row for its industry-leading AI contextual technology and privacy-resilient ID-free Predictive Audiences.
- "It is gratifying to be acknowledged as one of the leading players in AdExchanger's 2024 Programmatic Power Players list for the second year in a row," said Rachel Gantz, Managing Director, Proximic by Comscore.
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Management NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.
Key Points:
- NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.
- Epsilon will utilize Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital —the company’s adtech platform for performance-based, personalized digital media at scale.
- Proximic by Comscore will deliver Epsilon rich insights into content across thousands of touchpoints with a focus on brand suitability, inventory quality, IAB and GARM categorizations.
- Driven by Proximic’s industry-leading contextual natural language processing engine and AI contextual categorization technology, Proximic by Comscore’s contextual solutions enable marketers and media companies to extract a rich set of contextual datapoints from digital addressable supply across platforms such as CTV, audio, desktop and mobile.
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Wednesday, January 31, 2024
NEW YORK, Jan. 31, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology.
Key Points:
- NEW YORK, Jan. 31, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology.
- This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser confidence in buying livestream media.
- This patent covers Proximic by Comscore’s process of contextualizing livestream video content in real-time, including categorization against its full ID-free Predictive Audience taxonomy, to inform dynamic ad insertion.
- “With this livestream technology, advertisers will be able to better ensure their ads will appear alongside content they deem contextually relevant and brand safe for real-time live video,” said Rachel Gantz, Managing Director, Proximic by Comscore.
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Tuesday, January 16, 2024
NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore, Comscore, Inc.’s (NASDAQ: SCOR) programmatic targeting division and a leading provider of audience and targeting solutions for programmatic activation, released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
Key Points:
- The majority of advertisers plan to increase investment in programmatic;
Contextual targeting stands out as a viable alternative to the cookie;
NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore , Comscore, Inc.’s (NASDAQ: SCOR) programmatic targeting division and a leading provider of audience and targeting solutions for programmatic activation, released its second annual State of Programmatic Report for 2024.
- The report makes clear that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
- "If 2024 plays out as advertisers indicated in our State of Programmatic report, the industry is looking at a significant increase in programmatic spend, a shift of linear TV budgets to CTV and major growth in contextual targeting as a cookie replacement strategy," said Rachel Gantz, Managing Director, Proximic by Comscore.
- Over three-quarters (76%) of marketers think artificial intelligence (AI) will change how programmatic platforms operate.
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Tuesday, October 31, 2023
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GM NEW YORK, Oct. 31, 2023 /PRNewswire/ -- Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and leading provider of audience and content targeting solutions for programmatic activation, today announced a two-part partnership, beginning with the now live integration of Proximic by Comscore's ID-based audience suite into Cadent Aperture Platform. The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.
Key Points:
- The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.
- This partnership combines the capabilities of Aperture Platform and Proximic by Comscore to provide enhanced ID-based and ID-free audience targeting across linear and advanced TV, including addressable TV and CTV viewership audiences.
- "By integrating Proximic by Comscore, we are enabling holistic targeting and measurement with their syndicated and custom audience segments."
- Following the launch of Proximic by Comscore's ID-based audience suite in the Cadent Aperture Platform this fall, additional Predictive Audiences and content targeting tools are set to roll out in the coming months.
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Tuesday, October 24, 2023
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Proximic NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, has enabled a new suite of audience segments that reach users based on exposure to specific political campaigns and local TV exposure. The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.
Key Points:
- The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.
- Heading into the 2024 election year that's forecasted to exceed a record $10 billion in political ad spend1, these new segments allow marketers to reach political audiences in a privacy-centric way, using Comscore's unique, customizable political TV ad exposure segments.
- "As more political advertisers look for ways for greater reach with right audiences, digital advertising becomes a critically important component to media campaigns.
- "Media buyers will now have the ability to extend reach and drive incrementality over linear, to effectively compete in this hyper-competitive race."
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Tuesday, September 26, 2023
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Proximic NEW YORK, Sept. 26, 2023 /PRNewswire/ -- Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, today announced the arrival of three new and expanded contextual solutions designed to deliver access to ID-free audiences across platforms, at-scale.
Key Points:
- The three new and expanded solutions – ID-less Demographic Segments, Show-Level Linear and Streaming Audiences, and the Proximic Activation Platform – are powered by Comscore's double opt-in digital panels and Proximic by Comscore's leading AI-driven contextual engine.
- These new solutions have Proximic by Comscore clients experiencing significant increases in ROI.
- "We didn't wait for signal loss to reimagine how contextual targeting can help advertisers and publishers today," said Rachel Gantz, Managing Director of Proximic by Comscore.
- "Contextual solutions from Proximic by Comscore offer the industry a path to drive outcomes that are scalable, precise, and privacy centric."
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Research NEW YORK, June 13, 2023 /PRNewswire/ -- Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.
Key Points:
- "We're already seeing such strong adoption of Predictive Audiences because the product is delivering," said Rachel Gantz, Managing Director of Proximic by Comscore.
- "Proximic by Comscore's Predictive Audiences are outperforming legacy data sets and giving brands the incrementality they need for growth.
- As a dedicated programmatic targeting division of Comscore, Proximic by Comscore is committed to driving innovation and efficiency in the programmatic industry.
- Furthermore, Proximic by Comscore allows media sellers to optimize their inventory packaging and monetization strategies in a privacy-compliant manner.
SCOR,
Natural language processing,
Connect,
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IDS,
Digital,
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Partnership Proximic by Comscore's solutions are contextually driven alternatives to ID-based targeting.
Key Points:
- Proximic by Comscore's solutions are contextually driven alternatives to ID-based targeting.
- Data from Proximic by Comscore is now available to media buyers via PubMatic's Connect platform which provides privacy-first access to market-leading data and insights to enhance how inventory and data are packaged and transacted.
- "We are excited to partner with PubMatic to make our Predictive Audiences easily accessible for targeting on the sell-side," said Jessica Trainor, Head of Partnerships, Proximic by Comscore.
- This partnership with Proximic by Comscore enables us to offer addressable audiences, incremental reach and performance to our clients," said Mark Williams, Senior Director, Audience Solutions, EMEA at PubMatic.
