New Conviva Data Shows Double Digit Streaming Growth Worldwide; Smart TVs Growing Rapidly as Streaming Moves to Overtake Linear on the Big Screen
In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.
- In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.
- Within the big screen category, smart TV viewing time grew by 34% while desktops and gaming consoles declined by 15% versus Q1 2021.
- When it came to actual minutes streamed, Android TV was the big leader in growth across all the top big screensup 78%.
- In yet another win for smart TVs, LG TV, Samsung TV, and Vizio TV all also had double-digit growth, up about 20%.