Vatika Naturals Inspires Inclusivity in Workplace with the #RootForMe Campaign
NEW YORK, March 8, 2024 /PRNewswire/ -- Vatika Naturals, a flagship brand from House of Dabur, is pioneering an empowering initiative this International Women's Day with the launch of their IWD2024 campaign, #ROOTFORME.
- South Asian Hair Care Brand Vatika Naturals Champions Diversity with #RootForMe Featuring All-Female Comedy Lineup.
- NEW YORK, March 8, 2024 /PRNewswire/ -- Vatika Naturals, a flagship brand from House of Dabur, is pioneering an empowering initiative this International Women's Day with the launch of their IWD2024 campaign, #ROOTFORME.
- From being a generic hair care brand for South Asian women, this year Vatika Naturals is embarking on a journey to become the preferred brand by multi-ethnic audiences across the UK and the USA.
- Redefining women's empowerment this International Women's Day, Vatika leads the conversation with humour to address workplace stereotypes and discrimination, through partnerships with leading stand-up comediennes like Shazia Mirza and Sikisa.