Mediacom

EX.CO Reveals "The Periodic Table of Video Engagement" in New Viewability Ebook

Retrieved on: 
Tuesday, May 17, 2022
Library, Pseudoscience, MLB, VICE, Uis, Science, Gold, Revolutions per minute, ViacomCBS, Video, ANI, The Walt Disney Company, Sky News, VRPM, Element, Research, Industry, Official Charts Company, CBSI, UX, Media Group, ALEX, Viola Group, Mediacom, Video game, Television, Video game console, Audi, Algorithmic, Nasdaq, Verification, Refinery29, Technology

NEW YORK, May 17, 2022 /PRNewswire/ -- EX.CO - The Experience Company, the world's leading content experience platform powering billions of personalized interactions around the web, today released its latest ebook, "The Science of Video Viewability and Beyond: A Publisher's Guide to Maximizing Ad Revenue."

Key Points: 
  • The ebook also identifies a "Periodic Table of Video Engagement," a formulaic arrangement of elements that fall within three groupsContent, Technology, and UXdesigned to deliver more impactful video experiences without sacrificing user experience.
  • Additionally, industry experts from Eightbar, HuffPost Spain, MediaCom, Officialcharts.com, and VICE Media Group provide their thoughts on viewability.
  • Strong viewability (70%+) is the new table stakes in online video.
  • EX.CO's "Periodic Table of Video Engagement" argues that publishers should test, iterate, and calibrate across three key dimensions: Content, Technology, and UX.

Mediacom Communications Named US Best Managed Company for Second Straight Year

Retrieved on: 
Monday, May 9, 2022
Networks, Internet, VoIP, Technology, Telecommunications, Strategic planning, Company, Culture, Â, Best, Mediacom, Organization, Program, The Wall Street Journal, Solution, CEO, Technology, Management

Mediacom Communications Corporation is proud to announce it has been selected as a 2022 US Best Managed Company.

Key Points: 
  • Mediacom Communications Corporation is proud to announce it has been selected as a 2022 US Best Managed Company.
  • This marks the second year in a row that Mediacom has earned this distinguished honor.
  • They join a global ecosystem of honorees from more than 40 countries recognized by the Best Managed Companies program.
  • The Best Managed Companies program is a mark of excellence for private companies.

Quantcast and MediaCom Partner to Fill Skills Gap and Advertising Talent Pipeline

Retrieved on: 
Tuesday, May 3, 2022
Internet, Data Management, Training, Technology, Continuing, Other Communications, Education, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, People, Mediacom, Communication, Ecosystem, Instagram, Twitter, Frustration, Certification, Partnership, Program, Bigger Picture, Environment, Industry, Artificial intelligence, Knowledge, Machine learning, Advertising, Foot, Marketing, LinkedIn, Language, GroupMe, Solution, CEO, Technology, Interview, Growth, WPP, Public relations, Quantcast, Facebook

Quantcast, a global advertising technology company, today announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.

Key Points: 
  • Quantcast, a global advertising technology company, today announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
  • "Quantcast is committed to providing high-quality industry education to develop the skills that support rapid transformation in digital advertising," said Konrad Feldman, CEO of Quantcast.
  • As a result, MediaCom is addressing the frustration head-on and initiated a program of interviews and offers on the same day.
  • The Quantcast Academy is part of a larger effort by Quantcast to nurture and train a new generation of talent for the advertising ecosystem.

MarketerHire Launches MarketerHire For Agencies to Break Volatility Cycle in Agency Staffing

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Thursday, April 28, 2022
Professional Services, Marketing, Communications, Social Media, Technology, Human Resources, Software, CEO, Personality, Time, Anheuser-Busch, GM, Freedom, IPO, YouTube, Twitter, Investment, Wpromote, Agency, ROI, Mind share, COVID-19, Efficiency, TikTok, Technology, Workforce, Growth, Netflix, Bloating, Longevity, Mediacom, Morale, Instagram, The White Glove, B2B, EBay, WPP, Compliance, WaveMaker, General manager, GroupMe, Industry, Risk, Advertising, Tutoring, Forbes, Discord, BuzzFeed

MarketerHire is finally freeing agencies from this seesaw, enabling them to better forecast, staff, win clients and bolster their bottom lines.

Key Points: 
  • MarketerHire is finally freeing agencies from this seesaw, enabling them to better forecast, staff, win clients and bolster their bottom lines.
  • MarketerHire For Agencies was introduced in beta in late 2021 and has already delivered key benefits and ROI to brands and agencies by seamlessly staffing teams with specialized experts.
  • Within the first few months, MarketerHire for Agencies drove 3x the weekly agency spend rate, as compared with the quarter prior to its introduction.
  • MarketerHire has recruited longtime industry executive Jason Chitwood as General Manager, MarketerHire For Agencies, to drive strategy and growth of the group and platform.

After A Year of Significant Growth, Leading Audio Agency, Oxford Road, Adds Three Key Hires to its Leadership Team

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Wednesday, April 27, 2022
Mediacom, American, Oxford Road Halt railway station, Radio, Private, GLOBE, SVP, Television, B2C, COO, Advertising, Philosophy, Finance, Oxford Road, Advertising agency, Technology, Real estate, Data, Strategy, EVP, Climate Data Operators, Jacobs Engineering Group, Industry, Business intelligence, Sherman Oaks, Los Angeles, Management

We are delighted to add this stellar talent to the growing agency says Oxford Roads President, Steven Abraham.

Key Points: 
  • We are delighted to add this stellar talent to the growing agency says Oxford Roads President, Steven Abraham.
  • COO/CFO, Mark Piazza, joins the Oxford Road family with an impressive background.
  • Luceys key focus as EVP is on ensuring the quality and output of Oxford product is of the highest standard.
  • Oxford Road is the leading privately-owned audio ad agency.

WPP Appoints Kyoko Matsushita as Chief Executive Officer in Japan

Retrieved on: 
Tuesday, April 26, 2022
Other Professional Services, Other Communications, Finance, Marketing, Advertising, Banking, Communications, Professional Services, Mediacom, CEO, Essence Global, EMEA, Marketing, Culture, Mitsubishi, Mondelez International, P&G, Electronic Arts, Gilead Sciences, AKQA, Creativity, Sony, Growth, Mind share, Technology, Heart, Dell Technologies, WaveMaker, BCW, Â, IBM, History, NYSE, GroupMe, Amazon, Industry, Uber, Management, Mars, Google, Ogilvy, Pfizer, Essence, WPP

WPP (NYSE: WPP) today announces the appointment of Kyoko Matsushita as CEO in Japan.

Key Points: 
  • WPP (NYSE: WPP) today announces the appointment of Kyoko Matsushita as CEO in Japan.
  • Kyoko is currently Chief Executive Officer for Essence Global, WPPs global data and measurement-driven full-service media agency, with 23 offices in 12 countries.
  • As the worlds third-largest economy, Japan plays a vital role for WPP in the region and globally.
  • Kyoko is a highly regarded Japanese leader with significant Asia Pacific, gaming and technology experience, and is well-positioned to lead growth and innovation in Japan for WPP.

GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION

Retrieved on: 
Tuesday, April 26, 2022
Nexus, Mediacom, CEO, Advertising, Comverge, Investment, Consultant, Marketing, Google, VP, Software, Agility, Goal, SAN, NBCUniversal, Growth, Efficiency, Mind share, Unilever, Technology, WPP, Heart, WaveMaker, Data technology, Industry, Ecosystem, Solution, Global Media Group, Commerce, WARC, AI, NEW, GroupMe, Partnership, Global, APAC, First officer (aviation), Public relations, Creative industries, Management, Mars, Choreography, Essence

LONDON and NEW YORK and SAN FRANCISCO, April 26, 2022 /PRNewswire/ -- GroupM, WPP's media investment group, today announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations. The moves, which build on the April 2021 launch of Choreograph, WPP's global data and technology company, will merge Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology.   

Key Points: 
  • Industry leading talent and solutions from Finecast, Xaxis, and GroupM Services - GroupM's global community of activation experts - will be brought together to form GroupM Nexus, the world's leading media performance organization.
  • Mindshare will complete the integration with global performance agency Neo, providing clients with a broader range of transformative media services.
  • Nicolas Bidon (Global CEO of Xaxis) will oversee GroupM Nexus as Global CEO.
  • The future of marketing is outcomes-driven, supported by audience-first planning and continually improving, AI-enabled performance standards.

GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION

Retrieved on: 
Tuesday, April 26, 2022
Nexus, Mediacom, CEO, Advertising, Comverge, Investment, Consultant, Marketing, Google, VP, Software, Agility, Goal, SAN, NBCUniversal, Growth, Efficiency, Mind share, Unilever, Technology, WPP, Heart, WaveMaker, Data technology, Industry, Ecosystem, Solution, Global Media Group, Commerce, WARC, AI, NEW, GroupMe, Partnership, Global, APAC, First officer (aviation), Public relations, Creative industries, Management, Mars, Choreography, Essence

LONDON and NEW YORK and SAN FRANCISCO, April 26, 2022 /PRNewswire/ -- GroupM, WPP's media investment group, today announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations. The moves, which build on the April 2021 launch of Choreograph, WPP's global data and technology company, will merge Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology.   

Key Points: 
  • Industry leading talent and solutions from Finecast, Xaxis, and GroupM Services - GroupM's global community of activation experts - will be brought together to form GroupM Nexus, the world's leading media performance organization.
  • Mindshare will complete the integration with global performance agency Neo, providing clients with a broader range of transformative media services.
  • Nicolas Bidon (Global CEO of Xaxis) will oversee GroupM Nexus as Global CEO.
  • The future of marketing is outcomes-driven, supported by audience-first planning and continually improving, AI-enabled performance standards.

HITN Premieres “Servant Of The People” Iconic Series Starring Ukrainian President Volodymyr Zelensky

Retrieved on: 
Monday, March 28, 2022
Entertainment, Online, Mobile Entertainment, Hispanic, Philanthropy, General Entertainment, TV and Radio, Consumer, Other Philanthropy, People, Dish Network, DIRECTV, Lumen Technologies, Character, Charter Spectrum, Apple TV, Domestic worker, Leadership, Multimedia, UNICEF, AT&T, Prism, Servant of the People, AT, Love, History, HITN, Xfinity, Government, AT&T TV, Android, Verizon Fios, Mediacom, Student, Awareness, Zelensky, Management, Apple, Altice

View the full release here: https://www.businesswire.com/news/home/20220328005823/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220328005823/en/
    HITN Premieres "Servant of The People" Iconic Series starring Ukrainian President Volodymyr Zelensky starting April 3rd (Graphic: Business Wire)
    In this hilarious comedy, a humble high school teacher is nominated by his students for the presidency of the country.
  • Using social networks to promote him and to obtain campaign funds, their actions make him the winning candidate.
  • The teacher faces his surprise victory with confidence and establishes a government based on principles of honesty and service.
  • In real life, the Ukrainian public fell in love with this character and his vision of what a president should be and in 2019 elected Volodymyr Zelensky as their President with more than 73% of the votes.

Omnichannel Marketing Leader Skai Announces Winners of Its 2022 ShopAble Media Awards

Retrieved on: 
Friday, March 25, 2022
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NEW YORK, March 25, 2022 /PRNewswire/ -- Skai just announced the winners of its ShopAble Media Awards, which honor consumer goods and retail brands and agencies for their use of Skai solutions in executing high-performing campaigns and delivering exceptional business results. Formerly known as the Marketing Excellence Awards, in 2022, Skai received more entries than ever from across the globe, illustrating the true excellence in performance of these winners.

Key Points: 
  • NEW YORK, March 25, 2022 /PRNewswire/ -- Skai just announced the winners of its ShopAble Media Awards, which honor consumer goods and retail brands and agencies for their use of Skai solutions in executing high-performing campaigns and delivering exceptional business results.
  • Formerly known as the Marketing Excellence Awards, in 2022, Skai received more entries than ever from across the globe, illustrating the true excellence in performance of these winners.
  • Winners of Skai's 2022 ShopAble Media Awards spearheaded campaigns that played directly into this industry movement and garnered significant results utilizing Skai solutions.
  • The Skai 2022 ShopAble Media Awards recognize those that are successfully connecting the dots of commerce advertising for the omnichannel consumer," comments Margo Kahnrose, CMO of Skai.