Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing Campaigns
Marin Software, a leading digital marketing optimization platform, announced the launch of its Anomaly Detector.
- Marin Software, a leading digital marketing optimization platform, announced the launch of its Anomaly Detector.
- This new tool automatically identifies and summarizes unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms.
- Marin’s Anomaly Detector reviews performance across your accounts and highlights large changes in revenue, conversions, and ad spend.
- Philip Ascott, YOTEL’s Director of Digital, said, “Marin’s Anomaly Detector automatically tracks day-of-the-week trends to predict performance and flags any campaigns that aren’t hitting their forecasted KPIs.