Why Twitter's Narrative Damages Tesla: Strategic Vision's Brand Equity Index™ Explains
Strategic Vision's Brand Equity Index (BEI) explains how Musk's Twitter woes impact Tesla.
- Strategic Vision's Brand Equity Index (BEI) explains how Musk's Twitter woes impact Tesla.
- "In the past year, we have seen Tesla's brand lose equity across every brand value, from foundational Safety to Refinement.
- The Brand Equity Index™ is the only metric that measures the value-emotions consumers associate with each brand.
- The final section focuses on identifying the brand value-emotions, or the brand DNA, connected to what the brand stands for among both owners and non-owners.