Roku and The Trade Desk Announce New Data-Driven TV Streaming Partnership
Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk (NASDAQ: TTD), the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of TV streaming media.
- Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk (NASDAQ: TTD), the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of TV streaming media.
- Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.
- View the full release here: https://www.businesswire.com/news/home/20240430850603/en/
Roku announced plans for a new data-driven TV streaming partnership with The Trade Desk to equip advertisers with better planning, buying, and measurement of TV streaming media. - Advertisers can access Roku Media through a range of options in The Trade Desk in a private marketplace.