Hypothesis

Roku and The Trade Desk Announce New Data-Driven TV Streaming Partnership

Retrieved on: 
Tuesday, April 30, 2024

Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk (NASDAQ: TTD), the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of TV streaming media.

Key Points: 
  • Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk (NASDAQ: TTD), the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of TV streaming media.
  • Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.
  • View the full release here: https://www.businesswire.com/news/home/20240430850603/en/
    Roku announced plans for a new data-driven TV streaming partnership with The Trade Desk to equip advertisers with better planning, buying, and measurement of TV streaming media.
  • Advertisers can access Roku Media through a range of options in The Trade Desk in a private marketplace.

Roku and iSpot Announce Streaming Audience Measurement Partnership

Retrieved on: 
Tuesday, April 30, 2024

Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company.

Key Points: 
  • Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company.
  • View the full release here: https://www.businesswire.com/news/home/20240430022744/en/
    Today, Roku, Inc. announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company.
  • The partnership will bolster iSpot Data Connect, its next-generation audience measurement infrastructure, which powers currency and outcome measurement for the industry.
  • “This is a game-changer for the industry – not just for iSpot or Roku, but for the entire advertising ecosystem looking to harness the scale and power of the leading TV streaming platform and capitalize on the most robust streaming measurement,” said Sean Muller, founder and CEO, iSpot.

Roku Pro Series Arrives with Elevated Features and Design in a TV Made for Streaming

Retrieved on: 
Wednesday, April 10, 2024

Combining advanced picture innovations with an elegant design, immersive side-firing audio, a new Voice Remote Pro, and Roku’s #1 selling TV operating system in the U.S.**, the Roku Pro Series TV is the ultimate TV made for streaming.

Key Points: 
  • Combining advanced picture innovations with an elegant design, immersive side-firing audio, a new Voice Remote Pro, and Roku’s #1 selling TV operating system in the U.S.**, the Roku Pro Series TV is the ultimate TV made for streaming.
  • Powering the Pro Series is an all-new flagship processor and upgraded memory architecture, making these TVs the snappiest Roku devices ever.
  • To address this, all Roku TV models—even those from a decade ago—will get Roku Smart Picture with an automatic software update.
  • Roku Voice Remote Pro (2nd edition) is included with all Roku Pro Series TV.

With Roku’s All-New NBA FAST Channel and NBA Zone, Basketball Fans Are at the Center of the Action

Retrieved on: 
Wednesday, April 3, 2024

The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time.

Key Points: 
  • The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time.
  • View the full release here: https://www.businesswire.com/news/home/20240403978989/en/
    Roku and the NBA partner to bring fans the all-new NBA FAST channel and NBA Zone.
  • The NBA FAST channel on The Roku Channel will feature classic games, highlights, recaps, documentaries, original series, studio shows, and interviews, among other additional content.
  • Viewers can access the NBA FAST channel on The Roku Channel, within related zones (Live TV Zone, Sports Zone, NBA Zone), through the Live TV Channel Guide or via The Roku Channel App.

Roku, the #1 Selling TV Operating System in the U.S. and Mexico, Celebrates 10 Years of Roku TV

Retrieved on: 
Wednesday, January 3, 2024

This year, the Roku TV program, which features the #1 TV streaming platform in the U.S.*, is marking 10 years of providing an exceptional streaming experience.

Key Points: 
  • This year, the Roku TV program, which features the #1 TV streaming platform in the U.S.*, is marking 10 years of providing an exceptional streaming experience.
  • The company’s focus on delivering a seamless, best-in-class streaming experience at competitive prices has made Roku the #1 selling TV operating system in the U.S. and Mexico**, while providing partners an innovative smart TV platform that consumers love.
  • With this 10-year milestone, Roku is also celebrating the work of Roku’s Picture Quality (PQ) and Audio Innovation teams.
  • With a goal of making a superior viewing experience widely accessible to consumers, their work gives Roku TV viewers a high-level experience of simplicity and delight through technology.

Roku Announces Roku Pro Series TVs, Designed and Engineered to Elevate the Streaming Experience

Retrieved on: 
Wednesday, January 3, 2024

Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, announced the new Roku Pro Series TVs , further expanding the lineup of award-winning Roku-branded televisions to bring more choice to consumers.

Key Points: 
  • Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, announced the new Roku Pro Series TVs , further expanding the lineup of award-winning Roku-branded televisions to bring more choice to consumers.
  • Building on the success of Roku Select and Plus Series TVs, the Roku Pro Series delivers a powerful yet simple streaming experience with a brilliant picture, immersive audio, and elegant design that elevates customers’ entertainment.
  • (Graphic: Business Wire)
    Available in three sizes, 55”, 65”, and 75”, Roku Pro Series TVs bring together everything Roku customers have come to love in a refined hardware design.
  • Powered by the delightful simplicity of Roku’s award-winning operating system and equipped with a new premium Roku remote, the Roku Pro Series models feel elevated yet familiar and intuitive, providing consumers with an enhanced Roku streaming experience.

Roku Launches “All Things” Destinations for an Innovative One-Stop-Shop Discovery Experience

Retrieved on: 
Thursday, November 30, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20231130089865/en/
    Roku gives millions of users instant access to content from across the platform in new cohesive TV viewing destinations.
  • Similarly, the home and garden lovers never stop at one source for tips and inspiration,” said Charlie Collier, President, Roku Media.
  • “Now all passionate food and home lovers can get everything they need with All Things Food and All Things Home, all in one place: Roku.
  • Today’s announcement expands on previously announced user-favorite destinations on the Roku platform, including live TV, sports, and more.

Roku Announces $20 Off Roku Streaming Stick 4K and More Black Friday Deals

Retrieved on: 
Wednesday, November 8, 2023

Roku, Inc. (NASDAQ: ROKU) is kicking off the biggest shopping season of the year with $20 off Roku Streaming Stick 4K, available at Roku.com for $29.99 starting Nov. 12.

Key Points: 
  • Roku, Inc. (NASDAQ: ROKU) is kicking off the biggest shopping season of the year with $20 off Roku Streaming Stick 4K, available at Roku.com for $29.99 starting Nov. 12.
  • With the Roku Streaming Stick 4K’s sleek design, intuitive setup, and excellent picture quality, customers can go straight to streaming their favorite entertainment with ease.
  • View the full release here: https://www.businesswire.com/news/home/20231108991315/en/
    Roku is kicking off the biggest shopping season of the year with $20 off Roku Streaming Stick 4K, available at Roku.com for $29.99 starting Nov. 12.
  • (Photo: Business Wire)
    In addition to the Roku Streaming Stick 4K, Roku is also offering Black Friday online shoppers access to exclusive Premium Subscriptions and streaming apps starting at $0.99 – as well as discounts on select additional streaming devices.

Population Media Center's (PMC) Collaboration in Nepal Achieves Impactful Change through Entertainment

Retrieved on: 
Tuesday, June 27, 2023

This groundbreaking achievement was made possible by the Population Media Center (PMC), an organization dedicated to creating life-changing popular entertainment for a more equitable and sustainable world.

Key Points: 
  • This groundbreaking achievement was made possible by the Population Media Center (PMC), an organization dedicated to creating life-changing popular entertainment for a more equitable and sustainable world.
  • PMC's recent collaboration in Nepal resulted in the creation of an entertaining fictional radio show called Rope Guna Fal ("You Reap What You Sow").
  • This captivating program successfully engaged an estimated 325,026 Nepalis every week, with PMC spending only $0.91 per loyal listener.
  • By harnessing the power of storytelling, PMC challenged child marriage norms, improved reproductive health for adolescents, and strengthened parenting skills in Nepal.

Youth on Tech Latest Episode: Revealing Moon Mysteries, Exploring the Universe

Retrieved on: 
Monday, June 26, 2023

Themed by the "Revealing Moon Mysteries, Exploring the Universe," the latest episode of Youth on Tech invited three guests to share their thoughts on lunar exploration.

Key Points: 
  • Themed by the "Revealing Moon Mysteries, Exploring the Universe," the latest episode of Youth on Tech invited three guests to share their thoughts on lunar exploration.
  • That is, in the early solar system, a Mars-sized object collided with the young Earth and some debris gathered to form the moon.
  • "China is planning to place astronauts on the moon before 2030, and we're really looking forward to it," said Zhang.
  • Another often discussed topic about the moon is why humans can only see the near side of the moon from Earth.