U.S. Sports Fan Analytics & Trends Study 2024: The Single Largest Online Catalogue of Sports Marketing and Business Data - ResearchAndMarkets.com
The consumer survey was conducted online in January 2024 among a representative panel of U.S. consumers age 13 or older.
- The consumer survey was conducted online in January 2024 among a representative panel of U.S. consumers age 13 or older.
- Each respondent reported on their attendance and viewership along with 65 other categories of fandom-related data for Professional, College and Minor League sports during the previous 12 months.
- The next tab in this workbook features a comprehensive list of all categories measured.
- The data is also projected to the U.S. population of 282.5 million for persons age 13 or older.