DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV
SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.
- SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.
- The partnership enables DISH Media to access PubMatic’s growing list of supply path optimization partners, which collectively make up over 45% of all activity on the PubMatic platform.
- "We are strategically expanding our partnerships with SSPs to amplify scale and flexibility for our buyers,” said Andrew Tint, head of programmatic partnerships, DISH Media.
- “We are excited to partner with DISH Media to offer our advertisers access to the valuable inventory on SLING and enable them to tap into rich targeting signals to drive their campaign objectives.”