Pep

Pepsi® Dig In Launches First-Ever Culinary Residency Program at MGM's Mandalay Bay and Luxor Featuring Exclusive Dishes from Top Black-Owned Restaurants Across the Country

Retrieved on: 
Thursday, October 6, 2022

PURCHASE, N.Y., Oct. 6, 2022 /PRNewswire/ -- Pepsi Dig In, a purpose-driven platform designed to drive access, business acceleration and awareness for Black-owned restaurants, announces its first ever Restaurant Royalty Residency program bringing signature dishes from Black-owned restaurants across the United States to one of the country's largest culinary destinations: Las Vegas. The program aims to celebrate Black-owned restaurants and drive national awareness to the next generation of Black restaurant industry leaders.

Key Points: 
  • The program aims to celebrate Black-owned restaurants and drive national awareness to the next generation of Black restaurant industry leaders.
  • That's why I'm passionate about supporting Pepsi Dig In and programs like this MGM residency."
  • Fans are encouraged to visit Mandalay Bay and Luxor hotels in Las Vegas through February to take part in Pepsi Dig In's exclusive dining experience.
  • "The Pepsi Dig In initiative combined with our company's renowned culinary program provides the ideal platform to continue leading with a purpose.

PEPSI® TEASES FOOTBALL FILM STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO, IN CELEBRATION OF NEW INTERNATIONAL BRAND CAMPAIGN 'THIRSTY FOR MORE'

Retrieved on: 
Thursday, October 6, 2022

LONDON, Oct. 6, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi® has announced the launch of 'Thirsty For More', a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film 'Nutmeg Royale' starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi that will shape all future international programs.

Key Points: 
  • LONDON, Oct. 6, 2022 /PRNewswire/ -- #THIRSTYFORMORE -Today, Pepsi has announced the launch of 'Thirsty For More', a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film 'Nutmeg Royale' starring global football icons Leo Messi, Ronaldinho and Paul Pogba.
  • The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi that will shape all future international programs.
  • To showcase the 'Thirsty For More' mindset, Pepsi has teased its upcoming 'Nutmeg Royale' football film.
  • Pepsi in Latin America has also been among the first to introduce the new campaign in March 2022.

PEPSI MAX® TEASES FOOTBALL FILM STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO, IN CELEBRATION OF NEW INTERNATIONAL BRAND CAMPAIGN 'THIRSTY FOR MORE'

Retrieved on: 
Thursday, October 6, 2022

LONDON, Oct. 6, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi MAX® has announced the launch of 'Thirsty For More', a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film 'Nutmeg Royale' starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs.

Key Points: 
  • The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs.
  • To showcase the 'Thirsty For More' mindset, Pepsi MAX has teased its upcoming 'Nutmeg Royale' football film.
  • Pepsi MAX in Latin America has also been among the first to introduce the new campaign in March 2022.
  • Stay tuned for the launch of Nutmeg Royale and more exciting, unmissable drops from Pepsi MAX in the coming weeks.

MTN DEW® INVITES FANS TO GET OUT AND DO® WITH ONE OF A KIND OUTDOOR EXPERIENCES WITH PROFESSIONAL OUTDOORSMEN GERALD SWINDLE AND MICHAEL WADDELL

Retrieved on: 
Wednesday, October 5, 2022

ORLANDO, Fla., Oct. 5, 2022 /PRNewswire/ -- What do DEW Nation fans, professional bass angler Gerald Swindle and Bone Collector Michael Waddell all have in common? It's their passion for the great outdoors. To reward fans and quench that thirst for outdoor adventure, MTN DEW has teamed up with Swindle and Waddell to create two epic getaway prizes, giving fans a chance to enter to win and learn from some of most successful outdoorsmen in the industry.

Key Points: 
  • ORLANDO, Fla., Oct. 5, 2022 /PRNewswire/ --What do DEW Nation fans, professional bass angler Gerald Swindle and Bone Collector Michael Waddell all have in common?
  • "DEW Nation knows a thing or two about the great outdoors - almost as much as DEW Pros Gerald Swindle and Michael Waddell," said Chauncey Hamlett, VP and CMO of PepsiCo Beverages North America (South Division).
  • 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip.
  • In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW VOLTAGE, MTN DEW ZERO SUGAR, new MTN DEW MAJOR MELON and MTN DEW MAJOR MELON ZERO SUGAR.

Cheetos® proudly unveils a statue to commemorate Cheetle, the official term for the brand's orange dust

Retrieved on: 
Tuesday, October 4, 2022

That's why, today,the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Albertaa monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.

Key Points: 
  • That's why, today,the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Albertaa monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.
  • That's right, Canada, there's an official termand now a statuefor the powdery residue that's left behind after eating your favourite Cheetos snackswhether it's Puffs, Crunchy or new Cheetos Popcorn.
  • Large, unconventional monuments have been popping up around the world for years, and now Cheetos is making its orange mark in Cheadle, Alberta.
  • Where else could the Cheetos brand honour the iconic Cheetle, if not here", said James Gosteli, President, Cheadle Community Club.

Manzanita Sol Celebrates Día De Los Muertos with Limited-Edition Packaging and $25,000 in Free Groceries for Fans

Retrieved on: 
Wednesday, September 28, 2022

PURCHASE, N.Y., Sept. 28, 2022 /PRNewswire/ -- Manzanita Sol, the refreshing and beloved Mexican apple flavored soda from PepsiCo, is kicking off Día de los Muertos celebrations with the launch of its Celebrar y Recordar campaign - an ode to remembering and honoring loved ones - with limited-edition packaging and $25,000 in grocery giveaways total towards families' holiday feasts thanks to Manzanita Sol, Pepsi Real Sugar, and Crush.

Key Points: 
  • As fans prepare traditional recipes and ofrendas for Da de los Muertos, Manzanita Sol wants to help fans make this year's celebrations the biggest yet with $100 gift cards across five major cities.
  • "Manzanita Sol represents a taste of home for so many and this year, we wanted to support fans' Da de los Muertos celebrations with our limited-edition packaging spotlighting the culture and significance of this iconic holiday.
  • The brand tapped Mexican artist Totoi Semerena to design the limited-edition packaging for Manzanita Sol, Pepsi Real Sugar, and Crush.
  • Manzanita Sol is a delicious, lightly carbonated apple soda bursting with juicy red apple flavor that'll make your taste buds dance.

MTN DEW® Invests in HBCU Gamers to Level the Playing Field with the MTN DEW Real Change Challenge

Retrieved on: 
Tuesday, September 27, 2022

PURCHASE, N.Y., Sept. 27, 2022 /PRNewswire/ -- MTN DEW® is continuing their commitment to invest and uplift Black gamers at HBCUs around the country by launching the MTN DEW Real Change Challenge. With a focus on increasing Black representation in esports and gaming, the MTN DEW Real Change Challenge will support HBCU student gamers by sponsoring a nationwide HBCU esports tournament. Contestants will compete for an overall prize pool of $500,000, coaching and exposure to esports professionals, and a gaming contract with MTN DEW for up to one year. 

Key Points: 
  • With a focus on increasing Black representation in esports and gaming, the MTN DEW Real Change Challenge will support HBCU student gamers by sponsoring a nationwide HBCU esports tournament.
  • MTN DEW recognizes the opportunity gap that Black gamers face as they explore gaming as a viable career path, and we're trying to close that gap with the MTN DEW Real Change Challenge," saysPat O'Toole, chief marketing officer, MTN DEW.
  • For more information about MTN DEW and the MTN DEW Real Change Challenge, please visit mountaindew.com/realchange .
  • In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW VOLTAGE, MTN DEW Zero Sugar, MTN DEW MAJOR MELON, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK and MTN DEW SPARK Zero Sugar.

Stacy's Rise Project™ Launches in Canada to Support Women Entrepreneurs

Retrieved on: 
Thursday, September 22, 2022

For the first time, the snack brand will be launching the Stacy's Rise Project in Canada as part of its ongoing efforts to support women entrepreneurs who are still experiencing a lack of resources needed to help them rise.

Key Points: 
  • For the first time, the snack brand will be launching the Stacy's Rise Project in Canada as part of its ongoing efforts to support women entrepreneurs who are still experiencing a lack of resources needed to help them rise.
  • Starting today until October 28, 2022, Canadian women running small businesses can apply for the Stacy's Rise Project at www.stacysriseproject.ca .
  • "It is important for programs like the Stacy's Rise Project to continue expanding, so that more women receive the support they need through funding, mentorship and resources."
  • This is the first year the program has expanded to Canada in the brand's effort to support women entrepreneurs across North America.

PepsiCo, ADM Announce Groundbreaking Agreement Aiming to Reduce Carbon Intensity by Supporting Regenerative Agriculture Practices on Up to 2 Million Acres of Farmland

Retrieved on: 
Wednesday, September 14, 2022

This strategic partnership is expected to reach up to 2 million acres by 2030, and represents a trailblazing effort by two global companies that share ambitious carbon reduction goals.

Key Points: 
  • This strategic partnership is expected to reach up to 2 million acres by 2030, and represents a trailblazing effort by two global companies that share ambitious carbon reduction goals.
  • The companies capabilities span the food and agriculture value chains, creating a unique, large-scale platform to support farmers transition to regenerative agriculture, while building their resilience to climate change.
  • At its core, PepsiCo is an agricultural company, working to spread regenerative agriculture practices that restore the earth and reduce carbon emissions to 7 million acres by 2030.
  • We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

The Band of Sisters Reunites with PepsiCo Family: PepsiCo's Legacy of Leadership Shines at Book Launch

Retrieved on: 
Friday, September 9, 2022

The Band of Sisters--Dawn Hudson, Angelique Bellmer Krembs, Katie Lacey, Lori Tauber Marcus, Cie Nicholson, and Mitzi Short--met over the course of two decades in various roles at PepsiCo between 1987 and 2016. The company is where they first bonded and began to learn, support, and value ways to advocate for themselves and each other in their careers. Wednesday's launch is the official beginning of the Sisters giving inspiring and action-filled talks at companies across the country about how to recognize and effectively respond to micro-aggressions that are rooted in gender bias and to build a more inclusive workplace culture. The gathering was co-hosted by Anne Fink, Global President of PepsiCo Foodservice, and Tina Bigalke, Global Chief Diversity, Equity, and Inclusion Officer of PepsiCo.

Key Points: 
  • The Band of Sisters, six former PepsiCo leaders gathered at PepsiCo headquarters in front of associates and alumni to launch their new book, You Should Smile More How to Dismantle Gender Bias in the Workplace.
  • More than one hundred and fifty current associates and alumni colleagues attended the event where the Sisters shared remarks and copies of their book.
  • The gathering was co-hosted by Anne Fink, Global President of PepsiCo Foodservice, and Tina Bigalke, Global Chief Diversity, Equity, and Inclusion Officer of PepsiCo.
  • "We were thrilled to host The Band of Sisters for a conversation centered around creating an equitable future for all women in the workplace."