Red Stripe

RED STRIPE HONORS LEGENDARY JAMAICAN DUO CHAKA DEMUS & PLIERS AND ACCLAIMED DANCEHALL ARTIST KONSHENS AT "DANCEHALL OF FAME" EVENT TO CELEBRATE THE CULMINATION OF CARIBBEAN HERITAGE MONTH

Retrieved on: 
Monday, June 26, 2023

WHITE PLAINS, N.Y., June 26, 2023 /PRNewswire/ -- This weekend was a MAAD vibe as the iconic Jamaican brand Red Stripe celebrated the launch of their new Rum Punch and Rum Mojito canned cocktails during the culmination of Caribbean-American Heritage Month by hosting their DanceHall of Fame. The event was a vibrant celebration of Caribbean music and culture. Co-produced with WYNCARIB at Wynwood Marketplace in Miami, the event featured legendary Jamaican duo Chaka Demus & Pliers and prominent dancehall recording artist Konshens, as well as the unveiling of mural rendered by local artist, Nate Dee.

Key Points: 
  • Co-produced with WYNCARIB at Wynwood Marketplace in Miami, the event featured legendary Jamaican duo Chaka Demus & Pliers and prominent dancehall recording artist Konshens, as well as the unveiling of mural rendered by local artist, Nate Dee.
  • "This event transported us in time, honoring legends while shining a spotlight on the future generation of dancehall music," said Karla Flores, Red Stripe Brand Director at HEINEKEN USA.
  • The Red Stripe Dancehall of Fame turned up the vibe, bringing together Caribbean culture and beats into an unforgettable night."
  • As part of the evening's program, emcee and beloved radio personality Slim City led a special presentation honoring dancehall greats Chaka Demus & Pliers and Konshens.

44% OF CONSUMERS PLAN TO CELEBRATE ST. PATRICK’S DAY 2023 – UP FROM 30% IN 2022, NUMERATOR REPORTS

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Monday, March 6, 2023

Almost half of consumers plan to celebrate St. Patrick’s Day.

Key Points: 
  • Almost half of consumers plan to celebrate St. Patrick’s Day.
  • Among the 44% of consumers who plan to celebrate St. Patrick’s Day, 28% intend to gather with family/friends and 27% intend to go out to eat or out for drinks.
  • Over one-third of St. Patrick’s Day celebrators expect to raise a glass this year.
  • 50% of St. Patrick’s Day beer purchasers plan to drink American lagers (Budweiser, Coors Original, Miller High Life) during their St. Patrick’s Day celebrations.

HEINEKEN USA's Second Behind the Label Report Dives into Inclusion and Belonging in the US Alcoholic Beverage Industry

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Monday, December 12, 2022

WHITE PLAINS, N.Y., Dec. 12, 2022 /PRNewswire/ -- Today, HEINEKEN USA announced the release of "Fostering Belonging & Inclusion in the Alcoholic Beverage Industry," the second report within its ongoing Behind the Label program. Expanding on last year's gender diversity findings, the report draws on alcoholic beverage employees' perspectives on bias and inclusion in the industry, and how organizations can address both to improve belonging across the workforce.

Key Points: 
  • WHITE PLAINS, N.Y., Dec. 12, 2022 /PRNewswire/ -- Today, HEINEKEN USA announced the release of "Fostering Belonging & Inclusion in the Alcoholic Beverage Industry," the second report within its ongoingBehind the Labelprogram.
  • Expanding on last year's gender diversity findings , the report draws on alcoholic beverage employees' perspectives on bias and inclusion in the industry, and how organizations can address both to improve belonging across the workforce.
  • Connection and representation play an important role in the factors employees feel most inspired by and which influence how they behave.
  • More than four in five (82%) employees belonging to underrepresented groups feel they must mirror their colleagues to "fit into" the industry.

Creators of Don Dada AR Art Show Partner with Meta Spark to Represent Caribbean

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Thursday, November 3, 2022

Creators of AR art show, Don Dada , have partnered with Meta Spark as two of the featured artists in the Caribbean.

Key Points: 
  • Creators of AR art show, Don Dada , have partnered with Meta Spark as two of the featured artists in the Caribbean.
  • Bonito Thompson, artist and Founder of Don Dada, and Alexia James, VP of marketing and strategic partnerships, both share their AR expertise to thousands of creators.
  • Meta Spark is the AR platform that hundreds of thousands of creators use to build AR experiences across Metas family of apps and devices.
  • Don Dada, the AR art show that originated in Jamaica, has started its global tour with an upcoming show in Miami during Art Basel this December.

David Usher to Deliver Exclusive Keynote at "Signature," the Annual HR Industry Event From McLean & Company, With Keynotes From Under Armour, Panasonic, & More

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Thursday, June 23, 2022

TORONTO, June 23, 2022 /PRNewswire/ - McLean & Company , one of the world's leading HR research firms, has unveiled key details about its upcoming two-day HR event, Signature 2022.

Key Points: 
  • TORONTO, June 23, 2022 /PRNewswire/ - McLean & Company , one of the world's leading HR research firms, has unveiled key details about its upcoming two-day HR event, Signature 2022.
  • Last held in 2019, Signature is the long-awaited conference for HR leaders seeking to build flourishing cultures and organizations in the new hybrid reality.
  • As employee burnout continues to plague industries far and wide, its resolution too often falls on the individual.
  • Kelly Berte , Director, HR Research & Advisory Services at McLean & Company, will deliver the timely and relevant keynote Escape the Burnout Cycle: Thinking and Acting Differently as an Organization, inspired by the latest burnout research from McLean & Company.

David Usher to Deliver Exclusive Keynote at "Signature," the Annual HR Industry Event From McLean & Company, With Keynotes From Under Armour, Panasonic, & More

Retrieved on: 
Thursday, June 23, 2022

TORONTO, June 23, 2022 /PRNewswire/ - McLean & Company , one of the world's leading HR research firms, has unveiled key details about its upcoming two-day HR event, Signature 2022.

Key Points: 
  • TORONTO, June 23, 2022 /PRNewswire/ - McLean & Company , one of the world's leading HR research firms, has unveiled key details about its upcoming two-day HR event, Signature 2022.
  • Last held in 2019, Signature is the long-awaited conference for HR leaders seeking to build flourishing cultures and organizations in the new hybrid reality.
  • As employee burnout continues to plague industries far and wide, its resolution too often falls on the individual.
  • Kelly Berte , Director, HR Research & Advisory Services at McLean & Company, will deliver the timely and relevant keynote Escape the Burnout Cycle: Thinking and Acting Differently as an Organization, inspired by the latest burnout research from McLean & Company.

HEINEKEN USA Partners with Black Ambition to Support Minority Entrepreneurs

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Thursday, March 31, 2022

WHITE PLAINS, N.Y., March 31, 2022 /PRNewswire/ -- HEINEKEN USA and Black Ambition, a non-profit created by Pharrell Williams to close the opportunity and wealth gap by supporting Black and Latinx entrepreneurs, today announced a partnership to provide funding and mentorship opportunities to Black and Latinx founders across the US. The partnership builds upon HEINEKEN USA's responsible stewardship commitment to support the economic development and empowerment of underrepresented and under-resourced communities.

Key Points: 
  • As the sole beverage and alcohol sponsor, HEINEKEN USA will bolster Black Ambition's vision through financial and event support, as well as through unique content and personalized executive coaching sessions for founders in the Black Ambition network.
  • In addition to a monetary donation, HEINEKEN USA will lead a Learning Lab Series that leverages HEINEKEN USA expertise to discuss building an innovative and category-defining business.
  • Additionally, HEINEKEN USA will sponsor Black Ambition's podcast and the "Decode the Encoded" speaker series to discuss practical problems that founders face.
  • The opportunity for our entrepreneurs to have access, mentorship and strategic support from the HEINEKEN USA team will be extremely valuable along their entrepreneurial journey," said Felecia Hatcher, CEO of Black Ambition.

HEINEKEN USA Kicks Off its 'Behind the Label' Initiative by Examining Gender Diversity in the Industry

Retrieved on: 
Wednesday, September 8, 2021

The team is kicking off these discussions with the release of Behind the Label: Gender Diversity and the Alcoholic Beverage Industry, a report examining how the industry has progressed on gender diversity to-date, and where there are opportunities to improve and evolve.

Key Points: 
  • The team is kicking off these discussions with the release of Behind the Label: Gender Diversity and the Alcoholic Beverage Industry, a report examining how the industry has progressed on gender diversity to-date, and where there are opportunities to improve and evolve.
  • HEINEKEN USA spoke one-on-one with 13 U.S.-based women in different roles across the alcoholic beverage industry from in April and May 2021.
  • HEINEKEN USA Inc.is a subsidiary of HEINEKEN International N.V., the world's most international brewer.
  • HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more.

Jamaica's Favorite Beer Encourages Consumers To Feel The Good Vibes, Painting The Nation's Shoreline Red (Stripe)

Retrieved on: 
Monday, April 15, 2019

WHITE PLAINS, N.Y., April 15, 2019 /PRNewswire/ -- Today, Red Stripe, Jamaica's number one beer, announced that it will hit the road, cruising down the nation's shoreline this summer to encourage consumers to Feel the Good Vibes.

Key Points: 
  • WHITE PLAINS, N.Y., April 15, 2019 /PRNewswire/ -- Today, Red Stripe, Jamaica's number one beer, announced that it will hit the road, cruising down the nation's shoreline this summer to encourage consumers to Feel the Good Vibes.
  • "Red Stripe gives any day at the shore an upgrade, allowing you to feel the good vibes," said Tara Day, Director of Emerging Brands at Heineken USA.
  • "We're excited to kick off the tour and bring the spirit synonymous with Jamaica's number one beer to a shoreline near you."
  • For additional details on the Red Stripe Shoreline Tour, and to track the Red Stripe vans in real-time, visit redstripebeer.com/van.