Rain the Growth Agency Strikes Deal with iSpot
PORTLAND, Ore., July 19, 2022 /PRNewswire/ -- Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced a strategic partnership with iSpot.tv, the real-time TV measurement company.
- The agreement allows Rain the Growth Agency's roster of advertisers efficient and standardized access to iSpot's full funnel approach to measurement.
- As DTC advertisers continue to recognize TV and OTT as performance vehicles, Rain the Growth Agency can now optimize media using iSpot's business outcome metrics.
- "iSpot is the preeminent leader in video audience measurement and emerging currencies," said Kyle Eckhart, Senior Vice President of Client Strategy, Rain the Growth Agency.
- Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency.