Search Engine Optimization

Real Chemistry Announces 2023 Business Highlights

Retrieved on: 
Wednesday, February 28, 2024
Electronic Design Automation, Data Management, Technology, Other Communications, Pharmaceutical, Publishing, Public Relations, Investor Relations, Marketing, Communications, Social Media, Other Professional Services, Search Engine Optimization, Search Engine Marketing, Consulting, Artificial Intelligence, Science, Biotechnology, Professional Services, Health, Other Technology, Other Science, General Health, Real Chemistry, HCP, AI, Swoop, Investment, Real, Growth, TI, PRWeek, Chemistry, Synthetic media, Convergence of random variables, Creativity, Patient, RCIS, Diagnosis, Partnership, Medical device

“We achieved industry-leading growth despite a challenging year for our industry and our clients,” said Shankar Narayanan, CEO of Real Chemistry.

Key Points: 
  • “We achieved industry-leading growth despite a challenging year for our industry and our clients,” said Shankar Narayanan, CEO of Real Chemistry.
  • Our Swoop business achieved record growth in 2023, as precise targeting of healthcare providers and patients has become essential to pharmaceutical marketers.
  • Real Chemistry embedded innovation across the company and its business by making new generative AI tools available to all employees.
  • Real Chemistry entered a partnership with enterprise Generative AI expert Writer.ai , giving all Real Chemistry team members access to the Writer platform tool.

Revolutionizing SEO: WordLift Launches AI-Powered Innovation Hub

Retrieved on: 
Tuesday, February 27, 2024
Technology, Advertising, Electronic Commerce, Communications, Professional Services, Software, Digital Marketing, Data Analytics, Search Engine Optimization, Artificial Intelligence, Knowledge, Spend, AI, Intelligence, News, Culture, Innovation Hub, FAQ, Return, Learning, Synthetic media, Hub, WordLift, Human, Google Knowledge Graph, Sales

In 2024, the Italian-based company launches the Innovation Hub, a team of highly experienced professionals offering customized digital marketing services to clients.

Key Points: 
  • In 2024, the Italian-based company launches the Innovation Hub, a team of highly experienced professionals offering customized digital marketing services to clients.
  • Knowledge Graphs: The Hub harnesses the power of intelligent knowledge graphs to unlock a deeper understanding of your website's content.
  • "The Innovation Hub is committed to pursuing value and efficiency in the ever-evolving digital landscape.
  • The central vision behind the Innovation Hub is to become a premiere digital partner for its clients, improving all avenues of SEO and digital marketing strategies and guiding businesses to new heights of innovation.

Brands Reimagined: Unveiling the 2024 REBRAND 100® Global Awards Winners

Retrieved on: 
Wednesday, February 28, 2024
Biotechnology, Health, Search Engine Optimization, Search Engine Marketing, Media, Pharmaceutical, Other Communications, Public Relations, Investor Relations, Marketing, Digital Marketing, Advertising, General Health, Communications, Content Marketing, Global Awards, Heart, Bayer, Multimedia

REBRAND™ reveals the 2024 REBRAND 100® Global Awards winners.

Key Points: 
  • REBRAND™ reveals the 2024 REBRAND 100® Global Awards winners.
  • This year's selection celebrates innovative companies and brands across the globe, illustrating the impactful journey of brand transformation.
  • View the full release here: https://www.businesswire.com/news/home/20240227494947/en/
    The 2024 REBRAND 100® Global Awards Winners Showcase of before and after examples of brand change across the globe.
  • A panel of 10 prominent, global jurors, featuring experts like Sven Theobald , Vice President and Global Head, Corporate Brand Management at Bayer AG, and Elaine Fok , Creative Director APAC, Associate Partner at Prophet Hong Kong, meticulously selected the winners.

Brightcove Partners With Google Ad Manager to Expand Its Ad Monetization Service

Retrieved on: 
Tuesday, February 27, 2024
Other Communications, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Apps, Applications, VoIP, Other Technology, Mobile, Wireless, Entertainment, Software, Social Media, Digital Marketing, Networks, Search Engine Optimization, Search Engine Marketing, Blogging, Data Management, General Entertainment, Technology, Carriers and Services, Other Professional Services, Audio, Video, Consulting, Professional Services, Magnite, Multimedia, BCOV, CTV, OTT, Partnership, Video game

Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced it is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetization service.

Key Points: 
  • Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced it is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetization service.
  • View the full release here: https://www.businesswire.com/news/home/20240227300990/en/
    Brightcove forms a strategic partnership with Google Ad Manager to strengthen its Ad Monetization service.
  • It also gives Brightcove access to Google’s programmatic ad marketplace to unlock additional demand for its customers’ ad inventories.
  • Brightcove’s customers who utilize Google Ad Manager or Ad Manager 360 can now:
    Drive competition for higher CPMs by managing video inventory via server-to-server connection, which allows for more dynamic pricing and competitive rates
    In addition to partnering with Google Ad Manager, Brightcove has continually strengthened its Ad Monetization service since its inception in 2023 by introducing Ad Insights and forming partnerships with companies like Magnite and PubMatic .

Emplifi Reveals Instagram and TikTok Generated Highest Level of Organic Interactions for Brands in Latest Social Media Benchmarks Report

Retrieved on: 
Tuesday, February 27, 2024
Technology, Social Media, Search Engine Optimization, Search Engine Marketing, Blogging, Other Communications, Publishing, Public Relations, Investor Relations, Marketing, Software, Digital Marketing, Advertising, Communications, Content Marketing, Cloud, Social media, CPM, Social marketing, AI, Social, Reel, Commerce, Story, CPC, Research

Emplifi revealed that Instagram Reels and Carousels are the top-performing format on Instagram for organic content, with 65 median post interactions.

Key Points: 
  • Emplifi revealed that Instagram Reels and Carousels are the top-performing format on Instagram for organic content, with 65 median post interactions.
  • Still, Instagram continues to beat TikTok for organic video views—a trend Instagram has maintained since the beginning of 2022.
  • For both Instagram and TikTok, long- and medium-video lengths have outperformed shorter videos , a finding Emplifi first revealed last quarter.
  • Social media charts and data visualizations from Emplifi’s 2024 Social Media Benchmarks report are available upon request.

Ad-Shield Raises $2M to Accelerate Adoption of Its Next-Gen Adblock Recovery Solution for a Healthier Digital Ad Ecosystem

Retrieved on: 
Monday, February 26, 2024
Software, Digital Marketing, Search Engine Optimization, Search Engine Marketing, Publishing, Advertising, Communications, Technology, CSO, Growth, Internet, Ecosystem

Launched in 2023, Ad-Shield leverages its proprietary adblock recovery technology to help publishers monetize previously unreachable audiences.

Key Points: 
  • Launched in 2023, Ad-Shield leverages its proprietary adblock recovery technology to help publishers monetize previously unreachable audiences.
  • Globally, it is estimated that over 30% of internet users employ some form of adblocking services, willingly or unwillingly.
  • These services disadvantage many businesses, most notably publishers, who rely on ads for customer insights and revenue generation.
  • To break this vicious cycle, Ad-Shield focuses on protecting a minimal number of ads to promote a healthier digital ad ecosystem.

StructuredWeb Celebrates 25 Years of Innovating Channel Marketing

Retrieved on: 
Wednesday, February 21, 2024
Social Media, Search Engine Optimization, Search Engine Marketing, Marketing, Artificial Intelligence, Data Management, Communications, Technology, Synthetic media, Generative, Intelligence, Creativity, Research, Investment, Sales

Since 1999, StructuredWeb has been dedicated to transforming the channel marketing landscape.

Key Points: 
  • Since 1999, StructuredWeb has been dedicated to transforming the channel marketing landscape.
  • "Over the past 25 years, StructuredWeb has consistently pushed the boundaries of what's possible in channel marketing," said Daniel Nissan, founder & CEO of StructuredWeb.
  • As StructuredWeb celebrates this landmark anniversary, it also reaffirms its commitment to driving the future of channel marketing.
  • For more information about StructuredWeb and how it can revolutionize your channel marketing efforts, visit www.structuredweb.com .

Aprimo Named a Leader in Digital Asset Management by Independent Research Firm

Retrieved on: 
Wednesday, February 21, 2024
Audio, Video, Software, Artificial Intelligence, Data Management, Digital Cash Management, Digital Assets, Social Media, Technology, Search Engine Optimization, Search Engine Marketing, Other Communications, Blogging, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, University, Education, DAM, UI, Forrester Research, AI, CDN, Document, Organization, Automation, Heart, Security, Music

Aprimo received the highest scores possible in 17 out of 26 criteria, including Search, Innovation, Vision, Workflows, automation, and versioning, Security, and Scalability.

Key Points: 
  • Aprimo received the highest scores possible in 17 out of 26 criteria, including Search, Innovation, Vision, Workflows, automation, and versioning, Security, and Scalability.
  • “We’re thrilled to be named a leader in digital asset management by Forrester,” said Erik Huddleston, chief executive officer, Aprimo.
  • With a strong emphasis on scalability, automation and content findability, the platform efficiently handles growing volumes of digital assets.
  • The market is at a pivotal inflection point, and Aprimo will continue driving its evolution by bringing AI to the heart of digital asset management.”
    To download the full The Forrester Wave™: Digital Asset Management Systems, Q1 2024 report, click here .

Aya Healthcare Receives Best of Client Satisfaction Award from ClearlyRated

Retrieved on: 
Tuesday, February 20, 2024
Technology, Other Defense, Public Policy, Government, Other Health, Defense, Other Communications, Healthcare Reform, Publishing, Public Relations, Investor Relations, Marketing, Human Resources, Advertising, Communications, Professional Services, Social Media, Search Engine Optimization, Software, Search Engine Marketing, Health, Blogging, System, Hospital, Health care, Multimedia, NPS, Communication, Nursing

Aya Healthcare, the largest healthcare talent software and staffing company in the United States, won the Best of Staffing Client Award by ClearlyRated for providing superior service to healthcare systems and hospitals across the nation.

Key Points: 
  • Aya Healthcare, the largest healthcare talent software and staffing company in the United States, won the Best of Staffing Client Award by ClearlyRated for providing superior service to healthcare systems and hospitals across the nation.
  • ClearlyRated's Best of Staffing Award winners have proven to be industry leaders in service quality based solely on ratings provided by the clients they serve.
  • View the full release here: https://www.businesswire.com/news/home/20240220903996/en/
    Aya Healthcare, the largest healthcare talent software and staffing company in the United States, won the Best of Staffing Client Award by ClearlyRated for providing superior service to healthcare systems and hospitals across the nation.
  • (Graphic: Business Wire)
    ClearlyRated’s reviews and verified ratings show how Aya is raising the bar on customer satisfaction.

Deeplocal Announces Two Executive Promotions: Jakob Marsico to Chief Technology Officer and Lauren Kardos to Chief Financial Officer – Doubling Down on Physical Experiences in a Digitally Dominated World

Retrieved on: 
Tuesday, February 20, 2024
Data Management, Technology, Marketing, Advertising, Communications, Social Media, Search Engine Optimization, Search Engine Marketing, Digital Marketing, Content Marketing, Electronic Design Automation, IRL, History, Financial management, MLM, Magic, Research, Creativity, DTC, Sport

Award-winning creative technology and experience design agency Deeplocal has promoted Jakob Marsico to Chief Technology Officer and Lauren Kardos to Chief Financial Officer, effective immediately.

Key Points: 
  • Award-winning creative technology and experience design agency Deeplocal has promoted Jakob Marsico to Chief Technology Officer and Lauren Kardos to Chief Financial Officer, effective immediately.
  • Under their leadership, Deeplocal will continue to invent and deliver innovative, tangible, human-first experiences for brands around the world.
  • In addition, they will oversee an expansion of the agency’s research and development practice as well as expanding its client roster.
  • Amidst rapid technological advancements, polycrisis, economic uncertainty, and evolving consumer expectations, Deeplocal is steadfast in its commitment to building physical world experiences that promote playfulness, evoke joy, and drive meaningful connections.